📅 22 April 2021
DOI: 10.56444/sa.v10i1.537

Keputusan Pembelian dalam E- Commerce Shopee di Kecamatan Gunungpati Semarang

Jurnal Ilmiah Serat Acitya
Universitas 17 Agustus 1945 (UNTAG) Semarang

📄 Abstract

The purpose of this study was to determine the role of web site quality, security and online shopping confidence in purchasing decisions on shopee e-commerce in Gunung Pati District, Semarang. This study obtained data through questionnaires. The population in this study were users of shopee e- commerce sites in Gunung Pati District, Semarang. The sampling technique used was purposive sampling method with criteria for men and women aged 17 to 36 years in Gunung Pati Semarang District who had used and shop online at Shopee E-Commerce. Sample total was 100 respondents. The results of this study indicated that: (1) The quality of the website has a positive and significant effect on purchasing decisions, (2) Security has a positive and significant effect on purchasing decisions, (3) Trust has a positive and significant effect on purchasing decisions,

🔖 Keywords

#Website Quality #Security #Trust #Purchase Decisions.

â„šī¸ Informasi Publikasi

Tanggal Publikasi
22 April 2021
Volume / Nomor / Tahun
Volume 10, Nomor 1, Tahun 2021

📝 HOW TO CITE

Heru Eko Prasetyo, "Keputusan Pembelian dalam E- Commerce Shopee di Kecamatan Gunungpati Semarang," Jurnal Ilmiah Serat Acitya, vol. 10, no. 1, Apr. 2021.

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