📅 01 July 2021
DOI: 10.51903/e-bisnis.v14i1.344
Strategies for Increasing Sales Turnover for Clothing Traders through Marketing Mix Studies at Muntilan Market, Magelang Regency
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Universitas Sains dan Teknologi Komputer
📄 Abstract
This research aims to evaluate the marketing strategy that has been applied by clothing traders in Muntilan Market, Magelang using marketing mix (4P) and SWOT analysis. This type of research uses qualitative descriptive and observation, interview, and literature studies as a method of data collection. The results of the analysis of marketing mix strategy applied by clothing traders in Muntilan Market are: providing a variety of product options, setting small profits to keep prices affordable, providing good service and neat preparation of goods, as well as promotions through direct and word of mouth offers. Based on internal and external analysis, clothing traders in Muntilan Market show the position of growth strategy. Where the right strategy is to maximize strength and take advantage of opportunities (SO).
🔖 Keywords
#Market
#Marketing Mix
#SWOT
ℹ️ Informasi Publikasi
Tanggal Publikasi
01 July 2021
Volume / Nomor / Tahun
Volume 14, Nomor 1, Tahun 2021
📝 HOW TO CITE
Setyawati, Emy; achsa, andhatu; Setyawati, Emy; achsa, andhatu, "Strategies for Increasing Sales Turnover for Clothing Traders through Marketing Mix Studies at Muntilan Market, Magelang Regency," EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, vol. 14, no. 1, Jul. 2021.
ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Download Citation
5
Sitasi
Cek Google Scholar
📚 References & Citations
Artikel ini telah dikutip oleh 5 publikasi lainnya.