📅 29 June 2022
DOI: 10.51903/e-bisnis.v15i1.734
The Impact of Instagram Influencers on Impulsive Shopping Lifestyle in Teenagers in Batam
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Universitas Sains dan Teknologi Komputer
📄 Abstract
Instagram users who are dominated by teenage users have become even more popular as a place to endorse by influencers. Teenagers who are still not mature enough in shopping are also targeted in making purchase impulsively. This study aims to analyze the impact of Instagram’s influencers on impulsive shopping lifestyle in adolescents in Batam. The research was done by collecting data using questionnaires and was analyzed using SEM and AMOS. The result showed that brand attitude and product attractiveness which were significantly influenced by attractiveness, expertise, and trustworthiness variables had a significant effect on impulsive buying intentions variables. The success of this endorsement is then used as a strategy to increase sales owned by product brands that target their market share in the teenager group.
🔖 Keywords
#Influencer
#Endorse
#Impulsive Buying Intentions; Influencer
#Endorse
#Pembelian Secara Impulsif
ℹ️ Informasi Publikasi
Tanggal Publikasi
29 June 2022
Volume / Nomor / Tahun
Volume 15, Nomor 1, Tahun 2022
📝 HOW TO CITE
Eric Eric; Jocelyn Jocelyn; Cen, Andrew; Bong, Valenteeno; Lie, Felix King, "The Impact of Instagram Influencers on Impulsive Shopping Lifestyle in Teenagers in Batam," EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, vol. 15, no. 1, Jun. 2022.
ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Download Citation
4
Sitasi
Cek Google Scholar
📚 References & Citations
Artikel ini telah dikutip oleh 4 publikasi lainnya.