đ
13 June 2024
DOI: 10.56444/transformasi.v3i2.1690
Pengaruh Strategi Promosi, Kualitas Produk Terhadap Keputusan Pembelian Bakpia Pathok 25
Transformasi: Journal of Economics and Business Management
Universitas 17 Agustus 1945 (UNTAG) Semarang
đ Abstract
This study aims to investigate how Bakpia Pathok 15 purchasing decisions are impacted by promotion approach and product quality. The quantitative approach is utilized. Questionnaires were used to gather data. We utilize the spss tool, version 25, to test our hypotheses and models. This study's findings indicate: Purchase Decisions are Influenced by Promotion. Buying Choices are Influenced by Product Quality. Marketing and Product Satisfaction Affect Consumer Spending.
đ Keywords
#Promotion; Product Quality; Purchasing Decisions
âšī¸ Informasi Publikasi
Tanggal Publikasi
13 June 2024
Volume / Nomor / Tahun
Volume 3, Nomor 2, Tahun 2024
đ HOW TO CITE
Pramudita Maharani, Steffanie; Putra Prasetya, Bangun, "Pengaruh Strategi Promosi, Kualitas Produk Terhadap Keputusan Pembelian Bakpia Pathok 25," Transformasi: Journal of Economics and Business Management, vol. 3, no. 2, Jun. 2024.
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