Pengaruh Faktor Harga, Fasilitas, Lokasi dan Kualitas Pelayanan Terhadap Keputusan Konsumen untuk Menginap di Toraja Heritage Hotel

Adolfina Ro’son; Abedneigo. C. Rambulangi; Mey Enggane Limbongan

Transformasi: Journal of Economics and Business Management

Universitas 17 Agustus 1945 (UNTAG) Semarang

📄 Abstract

The purpose of this study is to determine whether there is an effect of price, facilities, location, quality of service on consumer decisions at Toraja Heritage Hotel. Data collection procedures from this research are observation, questionnaire, and documentation. The data analysis technique is quantitative with multiple linear regression tests. The conclusion of this study is that the variable facilities have no effect on consumer decisions and the variables price, location, and service quality have an effect on consumer decisions in Toraja Heritage Hotel.

🔖 Keywords

#Price; Facilities; Location; Service Quality; Consumer Decision

ℹ️ Informasi Publikasi

Tanggal Publikasi

23 October 2023

Volume / Nomor / Tahun

Volume 2, Nomor 4, Tahun 2023

📝 HOW TO CITE

Adolfina Ro’son; Abedneigo. C. Rambulangi; Mey Enggane Limbongan, "Pengaruh Faktor Harga, Fasilitas, Lokasi dan Kualitas Pelayanan Terhadap Keputusan Konsumen untuk Menginap di Toraja Heritage Hotel," Transformasi: Journal of Economics and Business Management, vol. 2, no. 4, Oct. 2023.

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