AT AMINDA SKIN CARE'S MAKASSAR BRANCH, THE IMPACT OF CUSTOMER EXPERIENCE, BRAND AWARENESS, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY

Muhammad Islah Idrus; Syamsu Rijal; Muh. Ihsan Said Ahmad

Transformasi: Journal of Economics and Business Management

Universitas 17 Agustus 1945 (UNTAG) Semarang

📄 Abstract

The aim of this study was to evaluate brand awareness, customer happiness, and customer experience in relation to consumer loyalty to Aminda Skin Care at the Makassar Branch. The population of the study consists of Aminda Skin Care customers. The sample for the study consisted of 96 individuals, and information was gathered using a questionnaire. The data are analysed using SPSS 20 after the hypothesis is tested using multiple linear regression analysis. The results of this study indicate that customer experience has little impact on loyalty. Brand recognition and customer satisfaction have a significant impact on consumer loyalty.
 
 

🔖 Keywords

#Customers Experiences; Brands Awareness #; Customers Satisfaction; Customers Loyalty

ℹ️ Informasi Publikasi

Tanggal Publikasi

16 May 2023

Volume / Nomor / Tahun

Volume 2, Nomor 2, Tahun 2023

📝 HOW TO CITE

Muhammad Islah Idrus; Syamsu Rijal; Muh. Ihsan Said Ahmad, "AT AMINDA SKIN CARE'S MAKASSAR BRANCH, THE IMPACT OF CUSTOMER EXPERIENCE, BRAND AWARENESS, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY," Transformasi: Journal of Economics and Business Management, vol. 2, no. 2, May. 2023.

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