THE ECONOMIC IMPACT OF NATIVE CHICKEN FARMING (NON-BREED) ON FAMILY INCOME (Study in Sojomerto Village, Reban District, Batang Regency)

In rural areas, there are fewer and fewer native chicken (non-breed or free-range) businesses run by household units. In other words, even though other households no longer raise free-range chickens, there are still households that do. When they have free-range chickens, they have the potential to earn more money than many other households. Furthermore, according to febroni (kompas.com), the native chicken livestock business has become one of the most promising in recent years. Year after year, the demand for chicken meat grows because there are more and more restaurants and street stalls selling native chicken menus. This statement is backed up by https://bukukas.co.id, which claims that "native chickens have their own market segment that is growing.". This phenomenon is worth researching in order to gain scientific knowledge about various aspects, especially the economic aspects of their income and social analysis in social life.
According to the findings of this study, internal strategic factors affecting the livestock business of native chickens (non-breed) include population, health, feed availability, and capital. Furthermore, it has a positive impact on family income that the business of raising native (non-breed) chickens has, namely as a source of income for the surrounding population and as a producer of animal protein for the community, as well as additional income for the family