đ
30 August 2012
IKLAN RADIO DAN PENGAMBILAN KEPUTUSAN
Transformasi: Jurnal Ilmu-Ilmu Sosial
Universitas Slamet Riyadi
đ Abstract
Abstrak Radio is one of popular media used to deliver informations to public. Many companies use radio as the tools to spread the informations of their products, whether goods or services, to their consuments.ÃÂ The used of radio commercials is affecting decion making procedures from the consuments. Thus, it is very important to evaluate the strategy used by companies to decide which radio would they put their commercials on. Key word :Radio broadcast and decision maker
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Tanggal Publikasi
30 August 2012
Volume / Nomor / Tahun
Volume 14, Nomor 21, Tahun 2012
đ HOW TO CITE
Hastuti, Nurnawati Hindra, "IKLAN RADIO DAN PENGAMBILAN KEPUTUSAN," Transformasi: Jurnal Ilmu-Ilmu Sosial, vol. 14, no. 21, Aug. 2012.
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