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Analisis Tiga Dimensi Short Video Marketing Yang Mempengaruhi Purchase Intention Generasi Z
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Short videos are videos that are five seconds to five minutes long. Short video marketing is now popular because it is considered interesting and interactive. This research was conducted to analyze the dimensions in short video marketing that influence generation Z's purchase intention, the dimensions used are the Emotional, Entertain, and Informative dimensions. The research method that used is literature study. The results showed that the emotional dimension has a significant effect on purchas...
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Sosialisasi Dan Pelatihan Packaging Pada UMKM Di Kelurahan Blitar Untuk Meningkatkan Daya Jual Produk
Ardiansyah Putra
; Ariyani Dewi Safitri
; Clariska Oktania Mega Saputri
; Della Aulia Riskha Arifinda
; Haliza Nugraheni
; Gideon Setyo Budi Witjaksono
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Packaging is one part of a product's marketing strategy in order to increase competitiveness. The socialization and packaging training held in the Blitar village aims to provide understanding and assist MSME in increasing the attractiveness and selling value of their products so that they can be accepted by consumers. The result of this packaging socialization and training activity is to provide insight into innovative, attractive and up to date packaging so that the products being s...
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Pengaruh Npf dan Fdr Terhadap Pendapatan Operasional Bank Syariah di Indonesia
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
The purpose of this study is to determine the effect of NPF, FDR on Operating Income at Bank Syariah Indonesia. With quantitative research methods using time series data. The data used is secondary data obtained from the financial reports of Islamic Commercial Banks for the 2017-2022 period. The data analysis technique is using multiple regression analysis with the Ordinary Least Square (OLS) method. From this study shows that the NPF results have no significant effect on operating income. Meanw...
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BUILDING CUSTOMER EXPERIENCE AND SATISFACTION DURING THE COVID-19 PANDEMIC: IMPROVING PRODUCT QUALITY AND SERVICE QUALITY
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study analyzes the driving factors for customer experience and satisfaction during the Covid-19 pandemic. This study uses 105 respondents who are customers of Promise Jiwa. The analysis used is PLS-SEM. The results of this study found that service quality and product quality were able to improve customer experience. Other results state that the more customers have a memorable experience, the more they will have an impact on increasing their satisfaction. This study proposes managerial impli...
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RELIGIOSITY AS A MODERATOR FOR FRAUD PREVENTION IN VILLAGE FUND MANAGEMENT
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study aims to determine whether the competence of village apparatus, individual morality has an effect on fraud prevention and religiosity as a moderating variable. The population in this study were village officials at the Village Government in the District of Responsibility, Grobogan Regency, Central Java Province. Sampling was carried out using the census method and the number of samples was 106 respondents. Type of data used is primary data. This study uses a questionnaire in data colle...
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Penguatan Keterampilan dengan Stimulasi Literasi Berbasis TIK bagi Guru Ikatan Guru Aisyiyah Bustanul Athfal (IGABA) Kartasura
Junita Dwi Wardhani
; Sri Katoningsih
; Tri Asmawulan
; Nabila Mar’atus Nasywa
; Arreta Chori Mahaeswari
Buletin KKN Pendidikan
Vol 5
, No 1
(2023)
Salah satu indikator kompetensi profesional guru adalah mampu memanfaatkan teknologi dalam proses pembelajaran untuk menjawab tantangan zaman. Hal ini sangat sesuai dengan kompetensi guru abad 21 yaitu memiliki keterampilan dan literasi digital yang baik. Stimulasi literasi harus disesuaikan karakteristik dan kebutuhan anak. Metode yang dilakukan harus fun tidak membuat anak merasa terbebani serta memaksimalkan semua indera anak. Literasi merupakan jalan utama guna mencerdaskan dan menyejahterak...
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Implementasi Service Learning di SD Muhammadiyah Program Khusus Ampel, Boyolali
Buletin KKN Pendidikan
Vol 5
, No 1
(2023)
KKN-Dik merupakan salah satu bentuk kegiatan yang memberikan pengalaman belajar kepada mahasiswa untuk hidup di tengah-tengah masyarakat. Dalam pelaksanaannya masih terdapat kekeliruan dalam hal pengadaan program kerja. Pendekatan service learning hadir untuk meluruskannya. Service learning bertitik tolak pada aplikasi ilmu. Hal ini sangat berkaitan erat dengan peran mahasiswa dalam melaksanakan KKN-Dik, yang mana mahasiswa ikut andil, berperan, dan berkontribusi langsung dalam masyarakat. Adapu...
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Pengamanan Objek Vital, Pengamanan File, Pengamanan Cyber Terhadap Pt. Kereta Api Indonesia
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
In the increasingly advanced digital era, information security is a top priority for companies to protect their important data from unwanted threats. PT Kereta Api as a company engaged in the field of rail transportation has many vital object files, including customer data, financial information, and business plans which must be kept confidential. The importance of securing vital object files and identifying various security risks that may occur in PT Kereta Api. Then, an analysis of the methods...
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JARINGAN TELEKOMUNIKASI PADA SCADA MENGGUNAKAN CISCO PACKET TRACKER
Populer: Jurnal Penelitian Mahasiswa
Vol 2
, No 2
(2023)
In Indonesia in particular, SCADA has been recognized and started to be implemented in electric power system control since the early 1980s. In other more developed countries, the application of SCADA is growing along with developments in computer and telecommunications technology. At a time when the development of SCADA was not as sophisticated as it is now, there was an idea to make it easier to maneuver, namely in a simple network system using SCADA we can supply additional power or do power o...
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Mengelola Keuangan dengan Bijak dan Cara Beli Jual Saham Lewat Perusahaan Sekuritas
Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Vol 2
, No 2
(2023)
Kelompok Studi Pasar Modal Universitas 17 Agustus 1945 Semarang sebagian besar belum menjadi member Bursa Efek Indonesia. Pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan ketrampilan praktik transaksi investasi saham di Bursa Efek Indonesia, sehingga diharapkan dapat mahir dalam melakukan trading saham secara online. Metode yang digunakan dalam pengabdian ini adalah pelatihan dan pendampingan terkait praktik transaksi investasi saham di bursa efek dengan software profit on...
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