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THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE
Development and Business Communications
Vol 2
, No 1
(2025)
Researchers aimed to investigate the role of persuasive communication in Tolak Angin television advertising in improving brand image. This study used a qualitative approach using AIDA Theory (Attention, Interest, Decision, Action) by interviewing three informants from different backgrounds, namely an entrepreneur, an academic lecturer, and a journalist and entrepreneur. The results showed that Tolak Angin television advertisements used the tagline "Smart People Drink Tolak Angin" with endorser f...
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Web-Based Library Visitor E-Logbook Using the Rapid Application Development Method
Jurnal Elektronika dan Komputer
Vol 17
, No 1
(2024)
Every university certainly has a library to provide learning facilities to the academic community. According to Article 55 of the National Education System Law Number 2 of 1989, one of the requirements to have a university is to have a library. The development of libraries today has shifted from systems that initially still used manual systems, to automated systems that can later be developed into online service systems or digital libraries. However, in this case, according to the findings at th...
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PEMBANGUNAN APLIKASI PAYMENT GATEWAY UNTUK MONITORING DONASI DI UIN KH ABDURAHMAN WAHID PEKALONGAN
Rosyid, Ahmad
; Aryani, Alvita Tyas Dwi
; Fathoni, M. Nur
; Panuntun, Febri Ambar
; Fathan, Zulmi
; Kamal, M. Rikzam
; Wasito, Abid Tommy
; Rosyid, Fiqi
; Riyadi, Akhmad
; Sirojuddin, M. Sirojuddin
; Arifin, Samsul
Jurnal Pengabdian Masyarakat Unwahas
Vol 9
, No 1
(2024)
Pengumpulan donasi pembangunan masjid kampus UIN KH Abdurrahman Wahid oleh panitia pembangunan masjid dan PAGOMA (Paguyuban Orang Tua Mahasiswa) selama ini dilakukan melalui cara manual seperti hanya menggunakan satu rekening penampungan donasi dan menggerakkan tenaga relawan untuk mengumpulkan donasi dari para donatur. Hal ini menyebabkan transparansi pengelolaan dana donasi dipertanyakan karena laporan tidak bersifat real time dan merepotkan pengelola dana donasi dalam menyiapkan laporan ke ma...
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POLA KOMUNIKASI ORGANISASI ANTARA PIMPINAN DAN KARYAWAN DI CV. KARYA ABADI MACINDO DALAM MEMBANGUN KEPUASAN KERJA
Solidaritas
Vol 6
, No 1
(2022)
ABSTRACTGood communication patterns are essential as a means of channeling messages, ideas, ideas or thoughts, used as interaction tools to invite or influence others, and to equalize perceptions and achieve individual, group, and corporate goals. The problem in this study is, how the pattern of organizational communication between leaders and employees in building job satisfaction in CV. Karya Abadi Macindo. The research method used in this investigation is qualitative descriptive by describing...
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