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Pengaruh Promosi Member Card dan Media Sosial terhadap Loyalitas Pelanggan Kaku Food Cabang Borong Kota Makassar
Muh. Erlangga
; Chalid Imran Musa
; Muhammad Ichwan Musa
; Zainal Ruma
; Muhammad Ilham Wardhana Haeruddin
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
This research aims to determine the influence of Member Card promotions and social media on customer loyalty at the Kaku Food Borong branch Makassar City. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were all consumers who had shopped at the Kaku Food Borong branch in Makassar City and had a Member Card. Data collection was carried out using documentation and survey methods using questionna...
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Gender Perception on Entrepreneurial Literacy, Self-Efficacy on Entrepreneurial Intention through Entrepreneurial Attitude
Zainal Ruma
; Dian Anggraece Sigit Parawansa
; Muh Asdar
; Fauziah Umar
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
The highest unemployment rate is caused by graduates who have increased due to the available workforce being greater than the number of jobs available. The way to overcome unemployment is to increase entrepreneurial intentions. The purpose of this study was to investigate entrepreneurial intentions in students of the Faculty of Economics and Business, State University of Malang as it is believed that entrepreneurial intentions are the most important factor in entrepreneurial actions, using varia...
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Pengaruh Brand Awareness dan Electronic Word Of Mouth Marketing Terhadap Repurchase Intention Melalui Costumer Satisfaction sebagai Variabel Intervening pada Fashion Erigo di Aplikasi Shopee (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis, Univers
Mohammad Fadel Astari
; Chalid Imran Musa
; Muhammad Ilham Wardana Haeruddin
; Muhammad Ichwan Musa
; Zainal Ruma
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
This research aims to determine the influence of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intention through Customer Satisfaction as an Intervening Variable in Erigo Fashion in the Shopee Application on Students of the Faculty of Economics and Business, Makassar State University. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were students from the Faculty of Econo...
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