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Menampilkan 1–10 dari 59 artikel
Empirical Analysis of the Impact of Labor Coefficients on Column Reinforcement Productivity in Construction Projects
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 4
(2025)
Construction productivity, particularly in column reinforcement, is significantly influenced by labor as a key project component. Variations in labor coefficients determine efficiency in time, cost, and work quality, necessitating empirical analysis of their impact on productivity. This study examines the relationship between labor coefficients and column reinforcement productivity to improve construction project management efficiency. Using a quantitative approach with purposive sampling, 33 ob...
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THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE
Development and Business Communications
Vol 2
, No 1
(2025)
Researchers aimed to investigate the role of persuasive communication in Tolak Angin television advertising in improving brand image. This study used a qualitative approach using AIDA Theory (Attention, Interest, Decision, Action) by interviewing three informants from different backgrounds, namely an entrepreneur, an academic lecturer, and a journalist and entrepreneur. The results showed that Tolak Angin television advertisements used the tagline "Smart People Drink Tolak Angin" with endorser f...
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STRENGTHENING ADOLESCENTS' KNOWLEDGE ABOUT INFECTIOUS DISEASES THROUGH PARTICIPATORY EDUCATION PROGRAMS
Jurnal Pengabdian Multidisiplin dan Pemberdayaan Masyarakat: Abdikes Trada
Vol 2
, No 1
(2025)
Adolescents are an age group that is vulnerable to infectious diseases, especially sexually transmitted infections (STIs), due to lack of knowledge and awareness of risky behavior. This activity aims to improve adolescents' knowledge through an interactive and contextual participatory education approach. The methods used include an initial survey (pre-test), delivery of educational materials, social simulation, reflection, and final evaluation (post-test). The activity was conducted with 40 high...
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STRATEGI KOMUNIKASI KEPALA DESA DENGAN MASYARAKAT DALAM PENCEGAHAN COVID-19 DI DESA DUREN KABUPATEN WONOGIRI
Development and Business Communications
Vol 1
, No 2
(2024)
Duren Village is one of the villages in Wonogiri Regency which was affected by the Covid-19 virus, so a communication strategy for the village head and the community is needed in preventing Covid-19 in Duren Village, Wonogiri Regency. This study aims to determine the communication strategy of the village head with the community in handling Covid-19 in Duren Village. This research is a qualitative descriptive study by determining purposive sampling informants. The theory used is the theory of com...
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Building Personal Branding as a Food Artist in Video Content: Study on the Tiktok Account @Sarakapril
Development and Business Communications
Vol 1
, No 1
(2024)
The widespread use of social media Tiktok, which was previously only used as a medium to entertain or record themselves, is now a new phenomenon that can be expanded into a communication tool for self-presentation or other meanings, which can be called personal branding. The researcher took one of the many cooking content creators in Indonesia who uses the social media tiktok as a means of personal branding, namely Sarah Eka Aprilia or who is fondly called Sarah Aprilia.This research is entitled...
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PERSEPSI PELANGGAN OUTSOLESECOND TENTANG KUALITAS PELAYANAN SELLER DAN KEPUASAN PELANGGAN
Solidaritas
Vol 7
, No 1
(2023)
Kualitas pelayanan Outsolesecond ditunjukan melalui testimoni yang dikaitkan denganpersepsi pelanggan sebelum memutuskan untuk membeli suatu produk dan untuk mengetahuihal tersebut, perlu adanya penelitian terhadap pelanggan Outsolesecond itu sendiri. Penelitianini dilakukan untuk mengetahui persepsi kualitas pelayanan seller terhadap pelangganOutsolesecond tentang kualitas pelayanan dan kepuasan pelanggan. Adapun teori yangdigunakan dalam penelitian ini yakni teori persepsi menurut Ramadhani, t...
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STRATEGI KOMUNIKASI KEPEMIMPINAN PT.TELKOM WITEL SOLO DALAM PENGIMPLEMENTASIAN CORE VALUE ‘AKHLAK’ UNTUK MEMBANGUN MOTIVASI KINERJA: STRATEGI KOMUNIKASI KEPEMIMPINAN
Solidaritas
Vol 7
, No 1
(2023)
Companies need human resources with quality performance whose role is tosupport the success of the company in achieving the vision and mission within thecompany environment. This requires someone who is given trust and has moreability to manage its members, which is called a leader. The figure of a leader is afactor in determining the productivity of his employees' performance. This isbecause the communication strategy carried out by leaders can motivate employeeson the quality of their performa...
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Persepsi Pengguna Twitter Terhadap Tagar #PercumaLaporPolisi
Solidaritas
Vol 7
, No 1
(2023)
Media sosial merupakan bentuk baru dari ruang publik yang efektif digunakan untuk pertukaran informasi, gagasan, dan pemikiran. Twitter adalah salah satu media sosial yang aktif digunakan di Indonesia. Topik yang sedang berkembang dan banyak dibicarakan pengguna Twitter akan menjadi trending topic. Biasanya trending topic di Twitter dibingkai dalam tanda pagar. Tagar di Twitter menjadi sebuah fenomena yang dimaknai berbeda-beda oleh pengguna media sosial Twitter. Penelitian ini ditujukan untuk m...
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PENGARUH KONFORMITAS DAN IKLAN PADA SHOPEE FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKIN CARE THE BODY SHOP: PENGARUH KONFORMITAS DAN IKLAN PADA SHOPEE FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SKIN CARE THE BODY SHOP
Solidaritas
Vol 7
, No 1
(2023)
Penelitian Penelitian ini bertujuan untuk mengetahui pengaruh positif secara bersama-samayang signifikan konformitas dan iklan pada shopee flash sale terhadap keputusan pembelianproduk skin care the body shop. Jenis penelitian dalam skripsi ini menggunakan penelitiankuantitatif. Subjek yang digunakan dalam penelitian ini merupakan mahasiswa Ilmu KomunikasiUNISRI dan dilakukan secara daring melalui platform google form. Teknik pengambilan sampeldalam penelitian ini menggunakan simple random sampl...
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Pemanfaatan Media Sosial Instagram PMI Kota Surakarta Dalam Meningkatkan Citra Organisasi
Solidaritas
Vol 7
, No 1
(2023)
Penelitian ini bertujuan untuk menganalisa pemanfaatan media sosial Instagram PMI KotaSurakarta dalam meningkatkan citra organisasi. Penelitian ini bertujuan untuk menganalisapemanfaatan media sosial Instagram PMI Kota Surakarta. Penelitian ini menggunakan jenispenelitian deskriptif kualitatif. Dalam penelitian ini humas PMI dan Followers Instagram PMIsebagai informan. Teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi.Sedangkan pengambilan sampel penelitian dilakukan dengan te...
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