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PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SHUTTLECOCK MEREK YUNDA DENGAN CITRA MEREK SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
In the current era of globalization, every craftsman or a small entrepreneur has tobe able to compete with big businesses improve consumer purchasing decisions, as wellas craftsmen shuttlecock in Pringgolayan Tipes Surakarta, in an effort to increase thepurchasing decisions of consumers by improving product quality, create word of mouthand maintaining brand image. The purpose of this study was to analyze the significanceof the influence of product quality, word of mouth and brand image of the br...
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PENGARUH AMBIENT CONDITION, SPACE AND FUNCTIONALITY DAN USE OF SIGN, SYMBOLS AND ARTIFACTS TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the effect of ambient condition, space andfunctionality and sign of symbols and artifacts to consumer satisfaction and consumerloyalty. This research is a survey of Serious Coffee consumers in Solo. The sampletechnique uses accidental sampling of 100 people. Data analysis use path analysis. Theresult of the research shows that ambient condition has significant effect to customersatisfaction. Space and functionality have a significant effect on customer sat...
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PERANAN KEPUASAN PELANGGAN SEBAGAI PEMEDIASI PADA PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This study aims to analyze the effect of product quality on customer satisfaction;The effect of product quality on customer loyalty; The effect of customer satisfaction oncustomer loyalty; And the effect of product quality mediated by customer satisfaction.The type of research used is survey research on customer Srabi NotosumanNy.Handayani Solo with a sample of 100 respondents. Sampling technique was done byNonprobabiliti Sampling with purposive sampling technique. Data analysis usingclassical a...
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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DENGAN WORD OF MOUTH SEBAGAI VARIABEL MODERASI DI BIRO PERJALANAN DEWANGGA LIL HAJJ WAL UMROH SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
Travel Agents Dewangga Lil Umrah Hajj Wal Surakarta in an effort to improvecustomer satisfaction to improve the quality of service is optimal. The purpose of thisstudy was to analyze the significance of the influence of service quality, price and wordof mouth on customer satisfaction. Analyzing the impact of service quality and price tocustomer satisfaction moderated word of mouth. This study uses survey method, the typeof data used quantitative and qualitative data, the data source used primary...
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PENGARUH MOTIVASI, CITRA LEMBAGA, KELUARGA, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN KONSUMEN DALAM PEMILIHAN JASA KURSUS
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
The purpose of this study was to analyze the significance of the effect ofmotivation, the image of the institution, families and groups of reference to consumerdecisions. This study is a survey. The study population is students LPK FujiyamaGakkoo in Surakarta totaling 120 people. The research sample of 60 people with simplerandom sampling technique. Data collection technique used questionnaire, observationand documentation. Data were analyzed used multiple linear regression, t-test, F andcoeffic...
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PENGARUH KUALITAS MAKANAN, PELAYANAN, HARGA DAN SUASANA RESTORAN TERHADAP KEPUTUSAN PEMBELIAN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
The purpose of this study was to know the effect of quality of food, service, priceand store atmosphere on consumer purchasing decisions This study is a survey. The typeof data used quantitative and qualitative data. The data source used primary datasources and secondary data. The study population is consumer Vien's Selat Segar danSop Solo. The research sample of 100 people with accidental sampling technique. Datacollection technique used questionnaire, observation and literature. Data were anal...
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ANALISIS FAKTOR-FAKTOR BERPENGARUH TERHADAP PERENCANAAN INVESTASI (Servei Masyarakat berpenghasilan tetap Desa Jaten Kabupaten Karanganyar)
Research Fair Unisri
Vol 1
, No 1
(2017)
Perencanaan investasi merupakan tindakan pengalokasian sejumlah dana yang dilakukansaat ini dengan harapan untuk memperoleh penghasilan masa mendatang. Perencanaan investasimerupakan hal yang penting dimiliki oleh masyarakat yang berpenghasilan tetap sehinggapendapatan yang diperoleh dari hasil pekerjaannya dapat bermanfaat bagi masa depannya.Tujuanpenelitian ini adalah: 1) Menganalisis signifikansi pengaruh Self Control, pengetahuan keuangan,dan pengalaman keuangan terhadap Perencanaan investas...
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ANALISIS PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 4
(2017)
The object of this study is to determine the significance effect of Brand Image on smartphone Samsung buying decisions; Positive Word of Mouth influences on smartphone Samsung buying decisions; Positive Word of Mouth influences on the moderation of Brand Image to the smartphone Samsung buying decisions. The population of this study was the Economics Faculty students, University Slamet Riyadi Surakarta using smartphone Samsung, by employing 100 respondents using accidental sampling technique. The...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WARUNG MIE AYAM BAKSO AJENG KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this study are: 1) To analyze the significance of the influence of product quality, service quality and location of the purchase decisions of consumers in Warung Mie Ayam Bakso Ajeng Karanganyar. 2) To analyze the dominant variable influence (product quality, service quality or location) on consumer purchasing decisions in Warung Mie Ayam Bakso Ajeng Karanganyar. The research method used survey method, the type of data used quantitative and qualitative data, the data source used p...
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ANALISIS PERBANDINGAN KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK PADA OBJEK WISATA AIR TERJUN PARANG IJO DENGAN WISATA AIR TERJUN JUMOG DI KABUPATEN KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the difference of consumer satisfaction in terms of product quality in sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. 2) to analyze the significance of the difference of consumer satisfaction in the sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. Research methods method using survey data, the type of data used was qualitative and quantitative data, the sour...
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