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PERAN CELEBRITY ENDORSER DALAM MEMPERKUAT PENGARUH PERCEIVED VALUE TERHADAP PURCHASE INTENTION
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to the success of private label brands in the retail company Carrefour in Solo. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS version 12.0, with the results all questionnaire are valid and reliable. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consu...
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PENGARUH PERSEPSI TERHADAP PRIVATE LABEL BRANDS PADA PERUSAHAAN RITEL CARREFOUR DI KOTA SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from qu...
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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PENINGKATAN PENDAPATAN PEDAGANG SESUDAH PENATAAN PASAR NGARSOPURO SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
 ABSTRACT The purpose of this study was to know significant effect of the variable location of the market, value-added products to increase market share and revenue market traders Ngarsopuro Solo, after structuring the market. Market research sites in the sample Ngarsopuro Solo with 50 respondents, the sampling technique using Simple Random Sampling. Data collection using questionnaire and analysis of the data using linear regression, t test, F test, Coefficient of Determination Test. These re...
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RANCANG BANGUN SISTEM INFORMASI PENJUALAN AKSESORIS HANPHONE BERBASIS WEB PADA DAZZLE CELLULAR SEMARANG
Dinamika Informatika
Vol 5
, No 1
(2013)
Dengan semakin tingginya faktor persaingan dalam penjualan berbagai macam aksesoris handphone, maka dibutuhkan penawaran penjualan secara online dan barang yang dibeli dapat dikirim sehingga pembei tidak perlu datang langsung ke toko setiap akan melakukan pembelian, maka dibutuhkan sebuah sistem penjualan yang bisa menunjang tujuan tersebut. Dalam melakukan analisis penulis menggunakan Object Oriented Design (OOD).Program ini dirancang untuk memudahkan pelanggan dalam menentukan pilihan dalam se...
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ANALISIS PENINGKATAN KESEJAHTERAAN PEDAGANG PASAR NGARSOPURO SESUDAH PENATAAN
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT The main purpose of this research is to determine the significance of differences in prosperity Solo Ngarsopuro market traders after the market arrangement depend on the factor market place, value added merchandise and market reach or market share. The results of the data analysis using SPSS Release 12 is obtained: (1) From the questionnaire test of each variable, showed that all instruments research are valid and reliable at the 0.05 level. (2) The results of the analysis of the data s...
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EFEK DARI COUNTRY OF ORIGIN DAN PENGETAHUAN PRODUK PADA EVALUASI PRODUK DAN NIAT PEMBELIAN PRODUK SEPEDA MOTOR
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 1
(2012)
ABSTRACT This research is about effect from country of origin (COO) and knowledge of product at product evaluation and purchase intention purchasing of motorbike. Population is in society of Jebres, sample is 100 respondent. Technique sampling with non-probability that is convenience sampling. This research problem: (1) COO have influence to product evaluation and purchase intention, (2) knowledge have influence to product evaluation and purchase intention, (3) product evaluation have influence...
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PRODUCT PRIVATE LABELS BRANDS SEBAGAI ALTERNATIF MERAIH KONSUMEN PADA PERUSAHAAN RITEL
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT In the world of retailing, retailers compete by performing a variety of strategies, which are now commonplace, Private Label Brands / PLBs, this brand of products designed and developed using the name of the retailer in question and only sold by the company , is replaced with a brand in other stores so that helps retailers in controlling the flow of consumer loyalty and establish a store and a project "at a lower price image" of retailers and manufacturers improve bergaining power of na...
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KEUNGGULAN ORGANISASI DENGAN BERTUMPU PADA SUMBER DAYA MANUSIA
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
ABSTRACT Humans are important factors in any organizational system developed for a role as HR which occupies a strategic as well operational functions within the organization. The system in question is the procedures and management practices, including recruitment, development, maintenance, and utilization of human resources. In order to excel in competition's organization needs to perform appropriate steps in managing human resource systems ranging from recruitment, development, maintenance, up...
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OBSESI KONSUMEN DAN ETIKA PEMASARAN (ERA BARU PEMASARAN)
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 2
(2012)
ABSTRACT Globalization and technological change as well as the more mature consumer behavior to determine what needs to be done to meet the needs and to whom they hung fulfilling the needs and desires (how to satisfy Their own need and want), can be difficult and is the starting point for a company that maintains the approach of death old-paradigm approach and company oriented. In order to survive they must change the direction of the business customer care and marketing ethics. Namely to 1) the...
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APLIKASI UNIT PENGOLAH AIR DENGAN TEKNOLOGI MEMBRAN DI UKM ELEKTROPLATING.
Majalah Ilmiah Momentum
Vol 6
, No 2
(2010)
Electroplating industry is characterized in the metal plating process. This
process occurs in the electroplating bath that contains a chemical solution.
Before the coating process, the metal material to be coated should be washed
first to remove the impurity attached. The metal materials that have been
completely coated are then took from the bath and rinsed with water to clean
the chemical solution attached at those materials. UD Citra Utama obtaines
the water used for cleaning from the w...
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