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Strengthening Business Networks Through Technology Utilization for MSMEs in Pegandon District
Digital technology enables the growing development of online shopping. This also makes it possible for each seller to market their products or services with a wider range and costs that are not as expensive as conventional ones. Pegandon District has many business actors or MSMEs. The GRDP growth rate in Pegandon District has not recovered after the COVID-19 pandemic. One way to increase the GRDP growth rate is to increase the capability of business actors in selling or distributing their produc...
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Sosialisasi Metode Tumpang Sari Pada Replanting Kelapa Sawit Untuk Meningkatkan Pendapatan Petani Sawit Rakyat
saragih, wismaroh
; Awaludin, Awaludin
; Wagino, Wagino
; Agusnu Putra, Irwan
; Kurniawan, Dedi
; Br Sijabat, Octanina Sari
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Program pengabdian kepada masyarakat bertujuan meningkatkan pendapatan petani sawit rakyat selama masa replanting dengan metode tumpang sari, untuk mengoptimalkan lahan perkebunan kelapa sawit. Penelitian ini menggunakan penyuluhan, diskusi, dan kunjungan ke kelompok tani di Desa Jaharun, Kecamatan Galang, Kabupaten Deli Serdang, Sumatera Utara. Program ini mengedukasi petani mengenai tanaman hortikultura, rempah, dan tanaman bernilai ekonomis lain yang dapat ditanam di sela kelapa sawit. Hasiln...
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Smart Marketing for Small Businesses: Digital Strategy Training for Home-Based Entrepreneurs in Bengkle, Semarang District
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
This community service program aimed to empower home-based entrepreneurs in Bengkle, SemarangDistrict, by enhancing their digital marketing skills through targeted training. The primary objective was to equip participants with the knowledge and tools necessary to effectively utilize digital platforms, particularly Google My Business, to expand their market reach. The program employed a participatory approach, involving initial assessments, interactive workshops, hands-on training sessions, peer...
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Digital Marketing and Photography:Strengthening the Sales Performance of MSME Products in Diwak Village
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
The advancement of information technology in marketing stimulates digital marketing activities as a promotional medium to increase sales performance, including among SMEs in Diwak Village. To visually introduce products and capture consumer attention, digital marketing necessitates the use of product images instead of physical products. However, the limitations of human resource skills to practice digital marketing in business promotion activities by SMEs, as well as the ability of SME actors in...
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MODELING IN PREDICTING ENTREPRENEURIAL INTENTION
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 1
(2025)
Job opportunities for college graduates are increasingly limited. On the other hand, the number of intellectual unemployment is increasing. The mindset of students who are still job seekers oriented rather than creating jobs (job creators) makes the imbalance between labor demand and supply worse. The study of the variable explanatory variables of entrepreneurial intention has been carried out, although the results are not conclusive and the involvement of mediating variable or the moderation is...
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Pengaruh Kedisiplinan Kerja, Keterampilan Kerja, Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Misaja Mitra: Pengaruh Kedisiplinan Kerja, Keterampilan Kerja, Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Misaja Mitra
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
Penelitian ini bertujuan untuk mengetahui pengaruh kedisiplinan kerja, keterampilan kerja, kompensasi, motivasi dan lingkungan kerja terhadap produktivitas kerja karyawan PT. Misaja Mitra. Jenis penelitian ini yaitu kuantitatif, populasi pada penelitian ini adalah karyawan PT. Misaja Mitra. Sampel yang digunakan pada penelitian ini sebanyak 235 karyawan yang merupakan hasil perhitungan menggunakan rumus slovin. Teknik pengam...
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1 Sitasi
Pengaruh Organizational Citizenship Behavior, Employee Engagement dan Budaya Organisasi terhadap Kinerja Pegawai PDAM Tirta Moedal Kota Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the influence of organizational citizenship behavior, employee engagement, and organizational culture on the performance of employees at PDAM Tirta Moedal, Semarang City. The data used in this study consists of primary data obtained from questionnaires using a probability sampling technique. The population in this study consists of 106 employees of PDAM Tirta Moedal, Semarang City. The responses from the questionnaires were then subjected to validity tests, reliab...
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1 Sitasi
Pengaruh Pengembangan Diri (People Devlopment), Pelatihan Dan Penghargaan (Reward) Terhadap Motivasi yang Berdampak Pada kinerja karyawan Di Lingkungan kecamatan Tayu Pati
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the influence of self-development, training and rewards on motivation which has an impact on employee performance in Tayu, Pati District. The data analysis method in this study uses Structural Equation Modeling (SEM) which was run on Smart PLS. Data was collected by observations and questionnaire which was distributed to 84 people. The results show that self-development does not have a positive and significant effect on employee performance, self-development does not h...
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Mengulik Implementasi Kebijakan Pemerintah Mengenai Pengesahan Perppu Cipta Kerja: (Studi Pada Pekerja, Serikat Pekerja dan Perusahaan di Kota Semarang)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 3
, No 2
(2024)
This research aims to analyze the implementation of government policies regarding the ratification of the Job Creation Perppu for workers, trade unions and companies in the city of Semarang. The benefit of this research is that this research can be used as input in preparing and determining appropriate Human Resource Management strategies in order to get more optimal results. The partners and informants for this research are workers, unions and companies in the city of Semarang. Data analysis in...
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Pengaruh E-servicescape Pada Perceived Value Marketplace Shopee
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 3
, No 1
(2024)
Everything on the Shopee site is of course included in the e-servicescape elements. The e-servicescape on the Shopee site is inseparable from the perceived value or perceived value that arises and will have an impact on customer loyalty. This study aims to analyze the influence of e-servicescape elements on the perceived value of the Shopee marketplace. This research is a type of quantitative research. The population used in this study were students of the PGRI Semarang University Management Stu...
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