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THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE
Development and Business Communications
Vol 2
, No 1
(2025)
Researchers aimed to investigate the role of persuasive communication in Tolak Angin television advertising in improving brand image. This study used a qualitative approach using AIDA Theory (Attention, Interest, Decision, Action) by interviewing three informants from different backgrounds, namely an entrepreneur, an academic lecturer, and a journalist and entrepreneur. The results showed that Tolak Angin television advertisements used the tagline "Smart People Drink Tolak Angin" with endorser f...
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STRATEGI KOMUNIKASI KEPALA DESA DENGAN MASYARAKAT DALAM PENCEGAHAN COVID-19 DI DESA DUREN KABUPATEN WONOGIRI
Development and Business Communications
Vol 1
, No 2
(2024)
Duren Village is one of the villages in Wonogiri Regency which was affected by the Covid-19 virus, so a communication strategy for the village head and the community is needed in preventing Covid-19 in Duren Village, Wonogiri Regency. This study aims to determine the communication strategy of the village head with the community in handling Covid-19 in Duren Village. This research is a qualitative descriptive study by determining purposive sampling informants. The theory used is the theory of com...
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Building Personal Branding as a Food Artist in Video Content: Study on the Tiktok Account @Sarakapril
Development and Business Communications
Vol 1
, No 1
(2024)
The widespread use of social media Tiktok, which was previously only used as a medium to entertain or record themselves, is now a new phenomenon that can be expanded into a communication tool for self-presentation or other meanings, which can be called personal branding. The researcher took one of the many cooking content creators in Indonesia who uses the social media tiktok as a means of personal branding, namely Sarah Eka Aprilia or who is fondly called Sarah Aprilia.This research is entitled...
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The Relationship Between Colostrum Age and Lactation Period With Colostrum Production in Friesian Holstein (FH) Daily Cow at KPSP Setia Kawan, Pasuruan District
Bantara Journal of Animal Science
Vol 5
, No 1
(2023)
This research was conducted in the dairy farming in Dairy Cattle Cooperation Setia Kawan Wonosari Village, Tutur District, Pasuruan Regancy. The objective of this research was to analyze the correlation between colostrum age and lactation period with colostrum production on Friesian Holstein. The material used is 30 Friesian Holstein which are lactation, both the first lactation period to the third lactation period. The method used was the case study method and the data was collected data by dir...
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Personal Branding Lizzie Parra sebagai Influencer Pada Produk BLP Beauty di Instagram
Media and Empowerment Communication Journal
Vol 1
, No 1
(2022)
Salah satu fenomena yang selalu dibicarakan beberapa tahun belakangan ini adalah makeup dari produk lokal atau asli buatan Indonesia. Diketahui bahwa Lizzie Parra mempunyai brand kosmetik lokal milik sendiri dengan namaBLP Beauty, yaitu kepanjangan dari By Lizzie Parra Beauty. Penelitian ini bertujuan untuk mengetahui bagaimana Lizzie Parra membangun personal branding dirinya di media sosial, khususnya Instagram dalam mengembangkan bisnis BLP Beauty. Berdasarkan hasil penelitian yang dilakukan d...
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PENGARUH MOTIVASI, KOMPETENSI DAN LINGKUNGAN KERJA TERHADAP KINERJA PERANGKAT KELURAHAN DI KECAMATAN KARANGANYAR KABUPATEN KARANGANYAR
Jurnal Ilmu Administrasi Publik
Vol 6
, No 1
(2019)
The study purposes were examined (1) the effect of competence,motivation, and work environment on performance of urban villageofficers in Karanganyar Sub District of Karanganyar Regency; (2) theeffect of motivation on the performance urban village officers inKaranganyar Sub District of Karanganyar Regency; (3) the effect ofcompetence on performance of urban village officers in Karanganyar SubDistrict of Karanganyar Regency; and (4) the effect of work environmenton performance of urban village of...
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PELAKSANAAN E-RETRIBUSI PEDAGANG PASAR TRADISIONAL DI SURAKARTA
Research Fair Unisri
Vol 3
, No 1
(2019)
This paper aims to examine the implementation of e-Government as the payment system for merchants non cash levy compulsory levies in the traditional market Surakarta areas. Methods of analysis will be directed description and explanation in detail on the phenomenon of business communication platform between entrepreneur and Government bureaucrats on the traditional market Surakarta City. The qualitative data gathered from in-depth interviews with informants in order to explore the case which hap...
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KOMUNIKASI ANTAR BUDAYA ETNIS JAWA DENGAN ETNIS TIONGHOA DALAM PROSESI GREBEG SUDIRO DI KAMPUNG SUDIROPRAJAN SURAKARTA
Solidaritas
Vol 2
, No 1
(2018)
ABSTRACTGrebeg Sudiro was created as new culture to unite assimilation of Javanese and Chinese ethnics existing in Surakarta. This cultural rite was held by Sudiroprajan multiethnic people to unite Javanese and Chinese Ethnics in Jebres Sub District, Surakarta City in 2007. Sudiroprajan village is called as Chinese (Pecinan) village in Surakarta. Different Javanese and Chinese traditions were combined well and merrily as two large ethnics composing Sudiroprajan community in Grebeg Sudiro helped...
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“FRAMING MEDIA DALAM BERITA MAJUNYA SETYA NOVANTO KEMBALI MENJADI KETUA DPRâ€
Solidaritas
Vol 1
, No 1
(2018)
“FRAMING MEDIA DALAM BERITA MAJUNYA SETYA NOVANTO KEMBALI MENJADI KETUA DPR†OlehFerry Eko Adi PrasetyoBuddy RiyantoMaya Sekarwangi  ABSTRACTThe advantages of online media is its speed on delivering events or events. Preaching Setya Novanto back to the Speaker of the house in the media online Viva.co.id and Metrotvnews.com. This research to know how construct the facts and convei an event to the public. Using framing analysis, research results show that both online media have different wai...
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HUBUNGAN TERPAAN MEDIA TELEVISI DALAM PROGRAM DANGDUT ACADEMY DI INDOSIAR DENGAN PERSEPSI REMAJA DESA ANDONG KABUPATEN BOYOLALI
Solidaritas
Vol 1
, No 1
(2018)
HUBUNGAN TERPAAN MEDIA TELEVISI DALAM PROGRAM DANGDUT ACADEMY DI INDOSIAR DENGAN PERSEPSI REMAJA DESA ANDONG KABUPATEN BOYOLALI  Oleh:Ramadhan Aji PrakosoDra. Maya Sekarwangi, M.SiDrs. Siswanta, M.Si  AbstractThe purpose of this research is to find out the relations between media exposure of television on Dangdut Academy Program in Indosiar with adolescent perception. The type of research is explanatory research. Location of research in Andong Village Boyolali The population of this study is...
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