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Analisis Faktor-Faktor Yang Mempengaruhi Keberlangsungan Usaha UMKM di Kabupaten Sukoharjo
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 2
(2024)
This research aims to determine the influence of financial literacy, business capital and technology on the sustainability of MSME businesses in Sukoharjo Regency. This type of research method uses quantitative. The population of this research is the infinite population of all MSME business actors in Sukoharjo Regency. The sampling technique used the Rosceo formula to obtain a sample of 100 respondents. The analysis method uses quality test analysis methods (validity test, reliability test), cla...
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Pengaruh Customer Review, Flash Sale Promotion Dan Live Streaming Terhadap Keputusan Pembelian Pada E-Commerce Shopee Di Surakarta
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 1
(2024)
This research was conducted with the aim of finding out the influence of customer reviews, flash sale promotions and live streaming on purchasing decisions on Shopee e-commerce. Surakarta was the population in this study with the method used, namely the pur-posive sampling method so that the number of respondents in this study was 130 respondents. The data collection technique used in this research is a quantitative method by distributing questionnaires online via social media. Multiple regressi...
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Pengaruh Online Customer Review, Online Customer Rating Dan Fitur Live Streaming Terhadap Keputusan Pembelian Produk Fashion Pada Marketplace Shopee Di Wilayah Surakarta
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 1
(2024)
This study aims to determine the influence of online customer reviews, online customer ratings, and live streaming features on the purchase decisions of fashion products on the Shopee marketplace in the Surakarta region. This research was conducted in October 2023. The number of samples in this study was 147 respondents from Shopee users in Surakarta. Sampling is done using the purposive sampling method. The data collection technique used in this study is the quantitative method of distributing...
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