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MODEL STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) KEDAI DIGITAL #10 SOLO DALAM MENGHADAPI PERSAINGAN USAHA DI BIDANG DIGITAL PRINTING
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 2
, No 1
(2018)
Business in digital printing is very competitive. This research aims to describe how digital printing company, especially Kedai Digital #10 able to survive in the competitive of digital printing industry. This field also aims to formulate a strategy based on the models of Integrated Marketing Communication (IMC) by Dwi Sapta and Tom Duncan.
Using qualitatif descriptive, the data is obtained from observation, interviews, and documentation. Sampling techniques used purposive sampling. Techniques...
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Analisis Framing Headline Tentang Wacana Kenaikan Harga BBM Di Harian KOMPAS dan SOLOPOS Periode Maret 2012
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 2
, No 2
(2018)
Background of the research is author’s interest with issue of increased price of fuel oil in which it became a popular discussion among people when the issue was starting to develop. The issue of fuel oil price upsurge running about March 2012. The research uses framing analysis method by using Zhongdan Pan and Gerald M. Kosicki instruments. The headlines of Kompas and Solopos newspapers are then analyzed by using framing tool from Pan Konsicki consisting of four big structures, namely, syntax...
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INTIMIDASI TERHADAP KAUM KULIT HITAM SEBAGAI BENTUK PERILAKU RASISME: Analisis Semiotika Pada Film Glory Road Karya James Gartner
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 2
, No 2
(2018)
Istilah rasisme pertama kali digunakan sekitar tahun 1930-an, istilah tersebut digunakan untuk menggambarkan teori rasis yang mengacu pada fenomena pembantaian orang Yahudi oleh Nazi. Film “Glory Roadâ€, merupakan film kisah nyata yang menggambarkan tentang fenomena rasisme pada tahun 1965 di Amerika. Penelitian ini bertujuan untuk mengetahui nilai-nilai rasisme yang digambarkan melalui perilaku intimidasi dan pesan yang ingin disampaikan dari film “Glory Roadâ€. Penelitian ini termasuk pe...
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UNDERPASS DALAM MANAJEMEN PEMBERITAAN MEDIA: Studi Deskriptif Kualitatif Tentang Manajemen Pemberitaan Kasus Underpass Makamhaji, Sukoharjo di Media Cetak Harian Umum Solopos dan Media Online Solopos.com Periode 1 Januari- 5 Maret 2013
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 2
, No 2
(2018)
Solopos is the most existing press media in solo. Established in solo September 19th 1997,in that year solo was a city that had a bad reputation among press communities.. Right now Solopos was expanding its business by creating new media,it was online version of Solopos, Solopos.com. achievement that had been achieved by Solopos.com in the last 6 months (Januari-Juni 2013) was getting the most visitors in solo regional,about 50.000-60000 visitors a day. All of Solopos and Solopos.com success bec...
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ASPEK OPTIMISME SEBAGAI REALISASI NILAI NASIONALISME: Analisis Semiotika Lirik Lagu Garuda di Dadaku
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 3
, No 1
(2018)
Nowdays, the improvement of nasionalism is needed. One of them is the pround feeling throught our national football. In motivation national football team player. It is needed to sing a song which has nasional theme. One of them is Garuda di Dadaku.
This research is aimed to identify and to classify optimism aspects in Garuda di Dadaku and also to describe denotative and conotative meaning and also mitos based on those aspects.
This rescach belongs to descriptive qualitative, the source of data i...
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KOMUNIKASI ANTAR PRIBADI BAGIAN PEMBINA DI BALAI BESAR REHABILITASI SOSIAL BINA DAKSA (BBRSBD) PROF. DR. R. SOEHARSO SURAKARTA DALAM MELAKUKAN PELAYANAN SISWA
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 3
, No 1
(2018)
Interpersonal communication is a communication process happened between two or more people with direct face to face. As the most complete and the most perfect communication, interpersonal communication is very potential to influence or to persuade others so that interpersonal communication plays important role in human life. This study aims to know the interpersonal communication on elder at BBRSBD Prof. DR. R. Soeharso Surakarta in students...
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ANALISIS FRAMING BERITA HARIAN UMUM SOLOPOS TENTANG KESETARAAN KAUM DIFABEL PERIODE JANUARI-MARET 2012
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 3
, No 1
(2018)
This research based on the author interest to issue equity interest. In real life there are many disability rights are not guaranteed to materialize despite a state regulation. While the role of the mass media or newspapers are still not optimal to voice disabilities equal rights as other citizens according to their needs. Object of this study is the Solopos news about the equality of disabled published during the period January to March 2012. Researched news are six items. The research aims to...
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REPRESENTASI ETIKA JAWA DALAM TARI GAMBYONG PAREANOM: Studi Pesan Komunikasi Media Tradisional Dengan Menafsirkan Simbol-simbol Gambyong Pareanom Menggunakan Analisis Semiologi Komunikasi
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 3
, No 2
(2018)
Seni tari adalah satu dari beberapa kesenian yang dikembangkan di Indonesia. Seni tari Jawa, diekspresikan melalui gerak tubuh para penari yang di dalamnya menggambarkan bentuk ekspresi atau pengungkapan yang disertai kandungan maksud-maksud dan tujuan tertentu. Salah satu tarian yang cukup populer adalah Tari Gambyong , eksotisme gerak, keindahan busana dan sering ditampilkan pada saat penyambutan tamu adalah beberapa hal yang identik dengan tarian ini.
Penelitian ini termasuk penel...
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DAYA TARIK ENDORSER NOAH TERHADAP BRAND IMAGE IKLAN KARTU XL: Studi Kuantitatif tentang Pengaruh Daya Tarik NOAH terhadap Brand Image Iklan Kartu XL di kalangan Mahasiswa Angkatan 2011 Universitas Sahid Surakarta
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 3
, No 2
(2018)
Nowadays, almost all of television commercialsuseartistsasendorser. The endorser is selected based on its attraction. They has a duty inintroducing the brand of a product. XL is one of the advertisement which use artist as an endorser. XL uses NOAH as an endorser because NOAH is considered having capability in creating brand image XL. The success in building the brand image is also determined by consumer perceptions of endorser who became icon is in the advertisement. Therefore, this research fo...
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RADIO RIA FM SEBAGAI MEDIA SIAR BAGI KELUARGA DAN KAUM WANITA: Studi Deskriptif Kualitatif Program Siar Pada Radio Ria FM
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 3
, No 2
(2018)
Radio is an auditory medium or media that can only be heard, and can be brought cheap populist or heard anywhere. Radio as a medium has the greatest power of imagination because the media is blind to visualize the voice announcer or factual information through the listener's ear. Broadcasting program is very important for the implementation of a radio broadcast. In this research the authors are using theory by Rhenald Kasali (1999), to be able to know the stage of broadcast program conducted by...
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