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Pendampingan Digital Marketing, Branding dan Rebranding Sebagai Upaya Pengembangan Brand UMKM Desa Musir Lor
Hendra Maulana
; Hakim Bima Ardimas Alam
; Abd. Ghofar
; Ilham Rahmatullah
; Abyansyah Hayyu Sarwono
; Zumrotul Liana Putri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 2
, No 2
(2023)
Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of locat...
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Pengaruh Inflation Rate, Rasio Kredit Bermasalah Dan Suku Bunga Terhadap Kemampuan Pembiayaan Pada Bank Umum Syariah Di Indonesia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 2
(2023)
This research is motivated by a phenomenon. As this phenomenon and previous studies present different research gaps and have been conducted for quite some time, further studies are needed to test the consistency of the results of previous studies and also to revisit existing research gaps. is needed.The focus of my research in writing this journal is how monetary policy has a material impact on Indonesia's Islamic commercial bank lending products and how the inflation rate has a material impact...
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Pengaruh Dimensi Brand Equity Dan Brand Trust Terhadap Loyalitas Pelanggan Pada Produk Kosmetik Merek Make Over Di Kota Padang
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
The purpose of this study was to determine and analyze the effect of the dimensions of brand equity and brand trust on customer loyalty to the Make Over brand of cosmetic products in the city of Padang. The population in this study were all customers of the Make Over brand of cosmetics in the city of Padang. Determining the number of samples using the Cochran formula, the number of respondents as samples in this study were 96 respondents. The data analysis technique used is multiple linear regre...
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Analisis Pengaruh Manajemen Laba Terhadap Kinerja Keuangan Perusahaan (Studi Kasus Pada Perusahaan Unilever)
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
This study aims to analyze the effect of earnings management on the company's financial performance. Earnings management is a practice carried out by companies in managing financial information with the aim of influencing stakeholders' perceptions of company performance. This study will use a quantitative approach with secondary data obtained from the financial statements of companies listed on the stock exchange. The analytical method used in this study is multiple linear regression, with the d...
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Penerapan Strategi Pelayanan Di Starbucks
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
Coffee is one of the most popular beverages in many places. The development of coffee cultivation in Indonesia has grown rapidly, in 2016, about 633 thousand tons of coffee were produced and in 2017, 636.7 thousand tons, which means that the growth was about 0.74%. Arabica and Robusta are the coffee species that account for most of the world's coffee trade. There are differences between Arabica and Robusta coffees both in terms of taste and the shape of the beans. Many coffee sellers and vendors...
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Pemanfaatan Digital Payment Pada Café Cetroo Coffee Karawang
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
The purpose of this observation is to increase the efficiency of financial transactions and financial and inventory management at Cafe Cetroo Coffee 120 Karawang by utilizing digital payment technology. In addition, another goal is to provide easy payment for customers and help cafes compete in an increasingly competitive market by adopting more advanced technology. As a cafe business, Cafe Cetroo Coffee 120 Karawang has utilized digital technology to increase efficiency and expand their custome...
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Strategi Marketing Public Relations Kopi Kenangan dalam Membangun Brand Awareness
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
Tujuan penelitian ini adalah mengetahui strategi Marketing Public Relations Kopi Kenangan dalam membangun brand awareness selama 3 tahun terakhir. Teori yang digunakan adalah Tahapan MPR Whalen’s 7 step Strategic Planning Process yang mencakup strategi pull, push dan pass yang dilakukan MPR Kopi Kenangan. Metode yang digunakan adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data adalah wawancara mendalam. Hasil penelitian ini menunjukan bahwa Marketing public relations Kopi Kenan...
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Penerapan Green Accounting Terhadap Profitabilitas Umkm Tahu Di Surabaya
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
The purpose of this research is to find out how the profitability of UMKM Tofu producers in Surabaya is affected by green accounting. The research data was collected through interviews and surveys to research locations using a qualitative descriptive methodology. The findings show that most UMKM Tofu factories in Surabaya are aware of their lack of knowledge about green accounting and lack of environmental awareness. Due to the high cost of production, the majority of Tofu MSMEs are aware of the...
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Analisis Laporan Keuangan Untuk Mengukur Kinerja Keuangan Pada Perusahaan Yang Go Public Di Bursa Efek Indonesia (Studi Kasus Pada PT. Indofood Sukses Makmur Tbk. Periode 2020-2022)
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
Analyzing the financial accounts of a firm enables one to gauge its financial standing. Ratio analysis is one of the analyses that may be done to determine wheither the company's financial state is sound. The goal of this study was to evaluate PT. Indofood Sukses Makmur Tbk's financial performance using financial ratio analysis. Descriptive analysis, which measures ratios of liquidity, solvency, profitability, and activity, is the analytical approach employed. The Indonesian Stock Exchange provi...
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Pengelolaan Badan Usaha Milik Desa (BUMDES) Lancar Jaya Di Desa Mejing Sebagai Upaya Meningkatkan Kemandirian Desa
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
The central government gives authority to regional governments and economic institutions at the village level to develop their own regions with a focus on improving the economy and people's welfare. The reality in the field is that many villages fail to run Village-Owned Enterprises due to the lack of preparedness of managers and the lack of village potential. The purpose of this study is to determine the condition and governance of a developing Village Owned Enterprise. The method used is a qua...
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