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Informasi Potensi Kemitraan dan Penyusunan Strategi Pasar Mendukung Pengembangan Akses Pasar dan Kemitraan Sentra IKM
Oktaviana, Lusi
; Herwiyanto
; Rohmad Suryadi
; Dewi Purnasari
; Inna Nur Rokhmah
; Fitri Handayani
; Sofia Ningsih Rahayu Putri
Jurnal Suara Pengabdian 45
Vol 5
, No 1
(2026)
Industri Kecil dan Menengah (IKM) merupakan kontributor penting dalam pembangunan ekonomi daerah melalui penciptaan lapangan kerja, peningkatan nilai tambah, dan penguatan struktur ekonomi berbasis lokal. Namun demikian, banyak IKM masih menghadapi tantangan berkelanjutan yang berkaitan dengan keterbatasan kapasitas inovasi, rendahnya adopsi pemasaran digital, serta lemahnya akses terhadap kemitraan strategis. Sentra IKM Srikayu di Surakarta merupakan klaster industri furnitur yang mengkhususkan...
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PERAN PUBLIC RELATION UNIVERSITAS MUHAMMADIYAH SURAKARTA DALAM MEMBENTUK CITRA UNIVERSITAS MELALUI INSTAGRAM
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 11
, No 1
(2025)
Public Relations (PR) has an important role in institutional management because institutional management will not run well without its practitioners. A PR practitioner must have good technological understanding skills because he is required to build good relations with social media managed by the institution. This research was conducted at the Muhammadiyah University of Surakarta (UMS), using qualitative methodology, observation and interview techniques, and documentation. The data analysis tech...
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Strategi Marketing Public Relations Agrowisata Grand Sondokoro dalam Membangun Brand Awareness melalui Instagram
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 10
, No 2
(2024)
Strategy is an important component to achieve goals according to the vision and mission of a company. The effort cannot be separated from the important role of public relations (PR). Grand Sondokoro Agrotourism is one of the historical tourist attractions in Karangayar Regency, Central Jave, operating since 2007 which utilizes and develops the assets of the Tasikmadu sugar factory which are no longer in use. The existence of business competition in the tourism sector makes business people think...
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IMPLEMENTASI STRATEGI HUMAS DPRD SURAKARTA DALAM MEDIA SOSIAL INSTAGRAM
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 10
, No 1
(2024)
The Surakarta DPRD (parliament) Public Relations utilizes Instagram social media to implement public relations strategies in building public opinion. The use of Instagram social media by the Surakarta DPRD public relations in publishing activities is less able to implement a public relations strategy. It can be seen from un up to date Instagram uploads of the Surakarta DPRD of their activities to build public opinion. The research aims to explain the implementation of the Surakarta City DPRD's p...
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Peran Humas BNNK Surakarta Dalam Mencegah Penyalahgunaan Narkotika melalui Unggahan Informasi dan Edukasi di Media Sosial Instagram
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 10
, No 1
(2024)
Humas BNNK Surakarta mulai memanfaatkanInstagram untuk menyampaikan informasi dan edukasiterkait dengan berbagai upaya sosialisasi pencegahanpemberantasan peredaran gelap narkotika (P4GN). Penelitian ini bertujuan peran humas badan narkotikanasional kota surakarta dalam mencegahpenyalahgunaan narkotika melalui unggahan informasidan edukasi di media sosial instagram. Penelitian inimerupakan penelitian deskriptif. Teknik analisis data yang digunakan dalam penelitian ini adalah teknikanalisis data...
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MODEL PERENCANAAN KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM MEMBANGUN CITRA MELALUI PENYEBARAN INFORMASI COVID-19 DI INSTAGRAM
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 9
, No 1
(2023)
Covid-19 was a major threat to the people of Surakarta City. Polresta Surakarta provided Covid-19 information to the public through Instagram. Polresta Surakarta conveyed information related to Covid-19, including prokes, vaccinations, and social assistance for the community. The purpose of this study was to explain the application of the public relations communication planning model of polresta Surakarta in building an image through the dissemination of Covid-19 information on Instagram. The re...
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STRATEGI HUMAS YAYASAN ASH-SHOMAD INTERNASIONAL DALAM MEMBENTUK CITRA YAYASAN MELALUI KEGIATAN YAQOWIYU DI KECAMATAN JATINOM KABUPATEN KLATEN
Jurnal Asosiatif
Vol 2
, No 1
(2023)
Public relations has an important role and function in the institution's development. This role demands the development of good relations with the public. Public relations must also have a strategy in carrying out their duties. Therefore, public relations strategies and tasks must be planned.
This study aims to determine the implementation of the public relations strategy of the Ash-Shomad International Foundation in forming the foundation's image through Yaqowiyu activities. This study used the...
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STRATEGI PENYIARAN RADIO REPUBLIK INDONESIA SURAKARTA UNTUK MENJANGKAU PERDESAAN MELALUI PROGRAM SIARAN PEDESAAN
Jurnal Asosiatif
Vol 2
, No 1
(2023)
Radio is a mass communication medium that has long been present among the people of Indonesia. Radio Republik Indonesia is a public broadcasting institution whose function is to provide information broadcast services, healthy entertainment education, and social control. The research entitled "Republic of Indonesia Radio Broadcasting Strategy Surakarta To Reach Rural Through Rural Broadcasting Program" aims to describe how the strategy adopted by RRI Pro 1 Surakarta in reaching rural areas throug...
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