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Pengaruh Social Media Marketing terhadap Niat Beli ESQA Cosmetics Melalui Brand Trust
Ni Putu Wina Yustina Maharani
; I Gusti Ayu Tirtayani
; Komang Widhya Sedana Putra
; Desak Made Febri Purnama
DHARMA EKONOMI
Vol 32
, No 2
(2025)
The local cosmetics industry in Indonesia continues to grow rapidly and has become increasingly popular among Generation Z. However, the boycott issue against ESQA Cosmetics, triggered by a controversy involving one of its founders, has led to a decline in consumer trust. This study aims to examine the influence of social media marketing on purchase intention through brand trust in the case of ESQA Cosmetics. The research was conducted in Bali using a quantitative approach with an explanatory re...
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Faktor Pengaruh Kinerja Karyawan UD. Nur Amalina Kabupaten Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of leadership style, motivation, and work environment on employee performance at UD. Nur Amalina, Kediri Regency. The research employed a quantitative descriptive approach involving 38 employees as the total population, using a census sampling technique. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression analysis with IBM SPSS version 25.0. The results reveal that leadership style, motivation,...
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The Influence of Digital Learning Media in Stimulating Literacy Skills of Children Aged 5-6 Years
Paudia
Vol 14
, No 4
(2025)
Literacy development in children aged 5–6 is crucial for fostering cognitive growth, school readiness, and social competence. However, implementing effective literacy teaching strategies remains challenging in diverse educational settings. This study employs a Systematic Literature Review (SLR) to examine the impact of digital learning media on early childhood literacy, focusing on the competencies developed and factors influencing effectiveness. Analysis of 34 selected studies reveals that digi...
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Pemanfaatan Tanaman Rambutan (Nephelium lappaceum L.) sebagai Bahan Eco-Print untuk Peningkatan Pengetahuan dan Ketrampilan Masyarakat
Maharani, Endang Tri Wahyuni
; Ethica, Stalis Norma
; Mukaromah, Ana Hidayati
; Khoirunisa, Asiva
; Mirza, Sa’if Revallindo
; Fauziyyah, Dinah
; Tamimi, Iqbal
; Febrianti, Pepi
; Farabi, Meka Faizal
Jurnal Inovasi dan Pengabdian Masyarakat Indonesia
Vol 4
, No 4
(2025)
Latar Belakang: Desa Sidorejo kelurahan Tambangan kecamatan Mijen merupakan suatu desa yang banyak warganya menanam tanaman buah rambutan (Nephelium lappaceum L.), namun banyak masyarakat yang belum memiliki pengetahuan tentang manfaat tanaman tersebut sebagaibahan Eco-print. Kegiatan pengabdian kepada Masyarakat (PKM) ini merupakan implementasi hasil penelitian tentang pemanfaatan tumbuhan sebagai motif pada eco-print. Tujuan: Untuk mengedukasi masyarakat tentang manfaat daun rambutan sebagai b...
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Pengaruh Price, Promotion Dan Location Terhadap Customer Satisfaction Pada Laundry The Daily Wash Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the effect of price, promotion, and location on customer satisfaction at The Daily Wash Laundry Kediri. This research employs a quantitative associative approach to examine the causal relationship among variables. The sample consists of 170 respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through validity and reliability testing, classical assumption tests, and multiple linear regression ana...
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Pengaruh Fasilitas Kerja, Kompetensi dan Konflik Kerja Terhadap Produktivitas Kerja Karyawan UD Karya Pala Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of work facilities, competence, and work conflict on employee productivity at UD Karya Pala Kediri, both partially and simultaneously. The research employed a quantitative approach with a causal associative design. The population consisted of 36 employees, all of whom were included as respondents using a saturated sampling technique. Data were collected through questionnaires using a five-point Likert scale and analyzed using validity, reliability, classi...
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PENGGUNAAN MEDIA FILM SEBAGAI PEMBENTUKAN KARAKTER SISWA SEKOLAH DASAR
NALAR: Jurnal Pendidikan dan Kebudayaan
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk melakukan telaah pustaka mengenai pemanfaatan media film dalam membentuk karakter peserta didik di tingkat Sekolah Dasar. Pendekatan yang digunakan adalah literature review dengan langkah-langkah berupa identifikasi, analisis, evaluasi, dan interpretasi terhadap sejumlah artikel ilmiah yang relevan. Sumber data diperoleh dari berbagai jurnal yang terindeks dalam Google Scholar, dengan kata kunci "film pendidikan", "pembentukan karakter", dan "Sekolah Dasar". Dari p...
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Pengaruh Kualitas Produk, Persepsi Harga, dan Varian Produk Terhadap Loyalitas Pelanggan di Mr. DIY Dhoho Plaza Kediri
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 3
(2025)
This study aims to examine the influence of product quality, price perception, and product variety on customer loyalty at MR.DIY Dhoho Plaza Kediri. The research method used is quantitative with a descriptive approach. The sample was determined using Slovin’s formula with a purposive sampling technique, resulting in 97 respondents from a population of 3,000. Data analysis was carried out through validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression,...
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Pengaruh Sifat Kepribadian dan Tingkat Pendidikan Terhadap Kinerja Auditor (Studi Empiris Pada Auditor yang Bekerja di KAP Jojo Sunarjo & Rekan)
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
The study aims to analyze the influence of Self-esteem, narcissism, Knowledge Sharing, professional skepticism, and Educational Level on Auditor Performance. The research was conducted with auditors at the Public Accounting Firm Jojo Sunarjo & Partners to understand how psychological characteristics, professional behaviour, and educational background contribute to optimal auditor performance. The study included 202 active auditors. Data analysis was carried out using the Partial Least Square...
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Pengaruh Emotional Intelligence, Disiplin Kerja, dan Job Commitment Terhadap Produktivitas Kerja Pegawai DP3AP2KB Kota Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of emotional intelligence, work discipline, and job commitment on employee productivity at DP3AP2KB Kota Kediri. The research employed a quantitative approach with a population of 45 employees, all of whom were included as the sample using a saturated sampling technique. The research instrument was a five-point Likert-scale questionnaire tested for validity and reliability. Data were analyzed using multiple linear regression with the aid of SPSS version 2...
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