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Menampilkan 61–69 dari 69 artikel
KAJIAN LOYALITAS PELANGGAN DARI PERSPEKTIF KEPUASAN PELANGGAN PASIR CV PUTRA MULIA BATU MERAPI BERBASIS BAURAN PEMASARAN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This research is done on sand customers in CV Putra Mulia Batu Merapi, oneof the sand mining companies in Klaten district, Central Java province. To know thedirect influence between variables; Product quality, service quality and selling priceto customer satisfaction, and direct influence between variables; Product quality,service quality, selling price to customer loyalty mediated by customer satisfaction.The data used in this study is primary data sourced from the questionnaire, thesample in t...
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MAKNA LOGO CREDIT UNION (CU) MANDIRI Analisis Deskriptif Berdasarkan Semiotika Charles Sander Peirce
Kemadha
Vol 7
, No 2
(2017)
Credit Union memiliki semangat gagasan Friedrich Wilhelm Raiffeisen, yang menyakini bahwa koperasi dapat membantu diri sendiri (self-help). CU Mandiri merupakan satu dari sekian banyak Credit Union yang berdiri di Indonesia. Untuk meningkatkan upaya branding, CU Mandiri menerbitkan logo yang diharapkan dapat membangun citra lembaga. Tujuan penelitian ini untuk menjelaskan bagaimana bentuk serta unsur-unsur penyusun logo tersebut. Penelitian ini juga dimaksudkan untuk menemukan makna logo CU Mand...
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MAKNA VISUAL IKON DALAM ANIMASI MOTION GRAPHIC PROGRAM PENDIKAR SDII AL ABIDIN SURAKARTA
Kemadha
Vol 7
, No 2
(2017)
Animasi berkembang selain sebagai media hiburan saat ini dapat digunakan sebagai media pembelajaran. Animasi sebagai media pembelajaran berperan untuk menarik perhatian siswa dalam memahami sebuah informasi. Informasi yang disampaikan salah satunya mengenai sebuah program di dalm sebuah sekolah, seperti program PENDIDIKAR SDII Al Abidin Surakarta yang bertujuan membentuk siswanya untuk memiliki karakter yang kuat. Penyampaian informasi melalui animasi dalam mendukukung p...
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COLLABORATIVE GOVERNANCE DALAM PENGEMBANGAN KERAJINAN BLANGKON DI KECAMATAN SERENGAN KOTA SURAKARTA
Jurnal Ilmu Administrasi Publik
Vol 3
, No 1
(2016)
This research aimed to study factors succeeding as well as inhibatingcollaborative governance in developing blankon handicraft. The researchemployed seven indicators to measure the degree of success and of failuresaffecting collaborative government. 1) Network structure; 2) Comitment tocommon purpose; 3) Trust among the participants; 4) Access to authority; 5)Distributive accountability/responsibility; 6) Information sharing; and 7) Accessto resource. Qualitative research approach was used in th...
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MAKNA PESAN BENTUK DUKUNGAN DALAM FILM YANG BERJUDUL SLANK NGGAK ADA MATINYA
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 4
, No 2
(2016)
Film does not only as entertainment but also convey a message that can influence the people’s attitudes and perceptions. Film can also be used as a medium of anti-drug campaign. It conveys a message about the danger of drug abuse and describes a rehabilitation program for healing users. One film aims to anti-drug campaign is ‘Slank Nggak Ada Matinya’. This film is about the danger of drugs and the important role of the people who support and assist the member of Slank.
The...
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FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KEUANGAN PADA SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA
Dinamika Akuntansi Keuangan dan Perbankan
Vol 3
, No 2
(2015)
The purpose of this reseach is to examine influence of Third Party Funds, Operating Expanse to Operating Income, CapitalAdequacy Ratio, Loan to Deposit Ratio, Non Performing Loan throught financial performance of public banking listed atIndonesian Stock Exchange during 2010-2012. Population of this research are Commercial Bank that resgistered inIndonesian Stock Exchange from 2010 till 2012. Data on this research are coming from Indonesian Stock Exchange (ISX).Sample are choosen by purposive sam...
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PERKEMBANGAN KONSEP PEMASARAN: IMPLEMENTASI DAN IMPLIKASINYA
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
The development of the original understanding of marketing is more focused on the issue of physical distribution business enterprise then develop to the transaction which although not involve spending money and marketing activities also can be done by institutions outside the business. As a consequence of the expansion of the notion of marketing, the scope of marketing is also increasingly widespread. The process thus continues to bring more and more marketing phenomenon. But reality shows that...
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IKLAN YANG EFEKTIF SEBAGAI STRATEGI KOMUNIKASI PEMASARAN
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective adve...
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PERANAN SEGMENTASI DALAM PERILAKU KONSUMEN GUNA MENCIPTAKAN IKLAN YANG EFEKTIF
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
ABSTRACT In life, many found the form of messages from producers to consumers is one form of advertising. Advertising is a form of information products and services from producers to consumers as well as delivery of messages through a media sponsor. Advertising in the marketing function is motivated by the need to strengthen and consumers need of a product to achieve compliance satisfaction. For it is necessary to create an effective ad to the right with the objectives to be achieved. In creatin...
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