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Artificial Intelligence in Personalized Marketing: Strategies for Enhancing Consumer Engagement
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
This study examines the use of artificial intelligence (AI) in personalized marketing to boost consumer engagement. Using a systematic literature review from Scopus, DOAJ, and Google Scholar, it finds that AI helps predict consumer behavior, optimize communication, and deliver real-time adaptive content. These capabilities enhance customer satisfaction and loyalty. However, challenges such as data privacy, ethical concerns, and the need for human oversight remain. The study recommends investing...
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2 Sitasi
Qualitative Analysis of Physics Learning Problems in High School Based on Students' Intrinsic and Extrinsic Factors
Radiasi: Jurnal Berkala Pendidikan Fisika
Vol 18
, No 1
(2025)
This study aims to analyze the problems in Physics learning at SMAN 1 Punggur. This study is a qualitative research with a grounded theory design focusing on intrinsic and extrinsic factors that influence student understanding. The informants of the study were students and physics teachers at SMAN 1 Punggur. Intrinsic factors include motivation and interest in learning, students' initial abilities, conceptual difficulties, students' practical skills, understanding of abstract concepts, problem-s...
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Improving Project-Based Science Process Skills Through Learning Management System (LMS) for Science and Technology Courses
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 1
(2025)
This study investigates the effectiveness of implementing project-based learning through the Learning Management System (LMS) in enhancing students' science process skills in the "Science and Technology" course. Employing a quasi-experimental pretest-posttest design, the research involved students from the elementary school teacher education study program at Universitas PGRI Semarang. The findings indicate a significant improvement in students' observation, experimentation, data analysis, and pr...
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Analisis Kesulitan Belajar Siswa Broken Home melalui AUM PTSDL di SMP PAB 8 Sampali
Wiweka Rajagukguk
; Miswanto Miswanto
; Rosalinda Pardede
; Nazwa Elminda Mendrof
; Tary Azahra
; Desi Sri Rezeki Boangmanalu
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 1
(2025)
AUM PTSDL is a problem expression tool in a typical student to see the effectiveness of student learning. The purpose of this research is to provide an overview of the implementation of the AUM PTSDL problem directly to students, especially in PAB 8 sampali junior high school students. in the application of AUM PTSDL can accelerate overcoming problems in learning, especially broken home students. This research uses a descriptive method with a case study approach. This research was conducted at P...
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Adopsi dan Transformasi Teknologi AI dalam Pembelajaran Matematika bagi Guru Mapel Matematika SMA di Klaten
Ishartono, Naufal
; Chalista, Fayza Putri
; Palupi, Retno
; Adhantoro, Muhammad Syahriandi
; Siswanto, Hery
Buletin KKN Pendidikan
Vol 6
, No 2
(2024)
Penerapan Artificial Intelligence (AI) dalam pendidikan, terutama pada pembelajaran matematika di tingkat Sekolah Menengah Atas (SMA), masih kurang optimal meskipun potensi AI dalam personalisasi pembelajaran dan pemberian umpan balik adaptif sangat besar. Pelatihan ini bertujuan untuk meningkatkan kualitas pembelajaran matematika melalui integrasi AI, dengan mengadakan workshop untuk guru matematika SMA di Kabupaten Klaten. Metode pelatihan mencakup survei awal untuk mengidentifikasi kebutuhan...
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Pengaruh Leverage Terhadap Profitabilitas Pada PT.Pabrik Kertas Tjiwi Kimia Tbk
Devi, Shinta Prasetia
; Haribowo, Siget Fitrianto
; Damayanti, Vidya
; Hamdani, Umar
; Siswanto, Ely
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
This study examines the effect of leverage on the profitability of PT Pabrik Kertas Tjiwi Kimia Tbk during the 2020–2024 period. Using a causal research method with secondary data obtained from financial reports published on the Indonesia Stock Exchange (IDX), the study analyzes the relationship between Debt to Equity Ratio (DER) as the leverage indicator and Return on Assets (ROA) as the profitability indicator. The results indicate a significant negative relationship between leverage and profi...
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Optimalisasi Sumber Mata Air Melalui Sistem Bioponik di Dusun Sumber-Timpik
Siswanto, Joko
; Anwar, Muhammad Fathul
; Utami, Yuni Falah
; Alifia, Putriya
; Wibiantoro, Aji Candra
; Singgih, Vinsensius
Indonesian Journal of Empowerment and Community Service
Vol 5
, No 2
(2024)
Sumber-Timpik Village is one of the villages in Semarang Regency which has good springs and has the potential to be developed. However, so far not many people in the Village have used the spring water as a profitable business. The aim of this Community Service activity is to transfer or share knowledge and provide skills to partners to be able to optimize these water sources. The partners in this activity are the Pagumas fish group whose members consist of the Sumber-Timpik Village community. Th...
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Rancang Bangun Prototipe Portable Pembangkit Listrik Tenaga Surya dan Bayu dengan Sistem Hibrida
Majalah Ilmiah Momentum
Vol 20
, No 2
(2024)
Penelitian ini bertujuan untuk mengembangkan dan menguji sebuah prototipe pembangkit listrik portabel dengan sistem hybrid yang menggabungkan energi surya dan angin, dengan tujuan meningkatkan efisiensi dan keandalan pasokan energi di lingkungan dengan variabilitas cuaca tinggi. Sistem ini dirancang untuk memanfaatkan dua sumber energi terbarukan secara simultan, guna mengatasi keterbatasan masing-masing sumber ketika digunakan secara terpisah. Hasil pengujian menunjukkan bahwa kombinasi energi...
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PELATIHAN MATERI LOGIKA MATEMATIKA DAN INFORMATIKA BAGI PESERTA OSN SISWA SMA NEGERI 11 PURWOREJO
Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat
Vol 4
, No 2
(2024)
Abstract The National Science Olympiad (OSN) is one of the competing events in the field of science at the elementary, junior and senior high school levels. The implementation of OSN does not only rely on students, but involves school contributions. SMA Negeri 11 Purworejo participates in several OSN fields, one of which is Informatics. OSN in Informatics includes Mathematical Logic material and the preparation of coding scripts based on Programming Algorithms. Training and debriefing of OSN mat...
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Penerapan Latihan Asertif Untuk Mengatasi Masalah Utama Perilaku Kekerasan Pada Pasien Skizofrenia Di Wisma Abiyasa Soerojo Hospital Magelang
Jurnal Keperawatan Karya Bhakti
Vol 10
, No 2
(2024)
Abstrak
Latar Belakang : Skizofrenia merupakan salah satu gangguan jiwa yang paling sering dijumpai, suatu sindrom yang ditandai dengan adanya perubahan kognitif, persepsi, emosi dan aspek lain seperti perilaku. Perubahan perilaku yang dapat membahyakan baik pada diri sendiri, orang lain maupun lingkungan disebut dengan perilaku kekerasan. Perilaku kekerasan dapat dikontrol dengan penatalaksanaan farmakologi dan non-faramakologi. Salah satu penatalaksanaan non-...
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