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THE EFFECT OF WORD OF MOUTH AND BRAND IMAGE ON TRUST AND PURCHASE INTENTION
Tjahjaningsih, Endang
; Nastiti, Herina Dwi
; Isnowati, Sri
; UN, Dewi Handayani
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
High consumer purchase intention can be obtained by trust built from Word Of Mouth (WOM) and brand image. This study aimed to reveal the effect of WOM and brand image on trust and purchase intention and the role of trust in mediating the effect of WOM and brand image on the purchase intention of Tokopedia consumers in Semarang City. The samples were obtained using a purposive sampling technique of 120 people. The data analysis technique used instrument, model, regression, and Sobel tests using t...
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FAKTOR FAKTOR YANG MEMPENGARUHI TABUNGAN MUDHARABAH PADA BANK UMUM SYARIAH (BUS) DI INDONESIA TAHUN 2018 – 2019
Aini, Nur
; Isnowati, Sri
; Murdiyanto, Agus
Dinamika Akuntansi Keuangan dan Perbankan
Vol 10
, No 2
(2021)
This study aims to examine and analyze the factors that affect the amount of easy-to-use savings savings. Thesefactors are the Profit Sharing Rate, Liquidity, Bank Size and Number of Bank Offices. The object of this research is all Islamic Commercial Banks (BUS) that report their Financial Statements to the Monetary Services Authority, with an observation period for the first quarter of 2018 to the fourth quarter of 2019. The sampling method uses the Census method, namely the enti...
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