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Minat Beli Produk Kecantikan Ditinjau Dari Marketing Mix Dan Beauty Influencer
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 2
, No 2
(2023)
Penelitian ini bertujuan untuk mengukur tingkat minat beli ditinjau dari pengaruh langsung dan tidak langsung variabel Marketing Mix dan Beauty Influencer terhadap minat beli pada pengguna MS Glow di Kota Semarang. Penelitian ini disusun berdasarkan penurunan grafik urutan merek perawatan kulit MS Glow antara tahun 2021 dan 2022. Penelitian ini merupakan jenis penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah pengguna MS Glow di Kota Semarang. Teknik pengambilan sampel...
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PENERAPAN EXTREME PROGRAMMING DALAM MEMBANGUN APLIKASI KOS-KOSAN DI KOTA SUKABUMI BERBASIS WEB
Jurnal Elektronika dan Komputer
Vol 16
, No 1
(2023)
With the changing times, technology has become more sophisticated and powerful. Even all circles of society also feel the impact, as time goes by many people have taken advantage of this technology, thus making it easier for users to carry out activities in each of their activities. Especially in this millennial era, which predominantly uses everything digital. For example, new students who study to the next level at a dominant university from outside the
region who need a temporary residence o...
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Selection of Digital Media in Marketing of Chips Products in Bekasi
Jurnal Elektronika dan Komputer
Vol 4
, No 1
(2023)
Digital marketing is an important part of promoting a business owned by an individual or an organization. Marketing is essential for startups to stay competitive and sustain their products on the market. For people who are computer novices, this is a challenge. One of them is the proprietor of Keripik Orang Kekinian, a chips company in Bekasi, Indonesia, which has limited sales capabilities for its product. Researchers help firms choose the best social media channels for promoting their products...
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1 Sitasi
INDONESIA Pola Asosiasi Untuk Rekomendasi Penataan Display Barang Menggunakan Algoritma Apriori dan FP-Growth (Study Kasus Gamefantasia Ada Swalayan Pati)
Jurnal Elektronika dan Komputer
Vol 16
, No 1
(2023)
This data mining association processes 1224 Gamefantasia ticket redemption transaction data. The goal is to find a pattern of association between goods as a recommendation for structuring the display of goods at the cashier counter and increasing ticket exchange transactions. Modeling uses a comparison of two algorithms, namely the Apriori algorithm and FP-Growth. The data analysis method with the CRISMP-DM method is then processed by RStudio software. The results of the study with the same para...
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SISTEM PEMESANAN BARANG MENGGUNAKAN METODE ECONOMIC ORDER QUANTITY (EOQ) DAN REORDER POINT (ROP) DI PT KIMIA FARMA PLANT SEMARANG
Jurnal Elektronika dan Komputer
Vol 5
, No 2
(2023)
Every sale of goods, sales report the number of goods sold to the warehouse admin. Because of the many types of goods being sold, sometimes the warehouse admin forgets about which items are almost out of stock and should be ordered. The aim of this research is to produce a goods ordering system with the EOQ and ROP control methods to overcome the occurrence of stockouts. The author uses the research object of employees who work at PT Kimia Farma Plant, namely sales, warehouse department, admin a...
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Implementasi Metode Simple Additive Weighting (SAW) Dalam Sistem Pendukung Keputusan Karyawan Teladan
Jurnal Elektronika dan Komputer
Vol 16
, No 1
(2023)
Employees are Human Resources who are very important to achieve the company's vision and mission. Employees have a significant impact on the company's growth and ability to compete in the market. One way to create quality human resources, we need a system to determine exemplary employees. One way to determine employees by using a decision support system. Decision support systems are made to determine exemplary employees in a company based on predetermined weights. The method used in this system...
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6 Sitasi
Pendampingan UMKM “Bebek Mesra Surabaya” Melalui Strategi Rebranding dan Digital Marketing
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 2
, No 3
(2023)
Usaha Mikro, Kecil dan Menengah (UMKM) memiliki peran penting dalam pertumbuhan perekonomian negara dan penyerapan tenaga kerja. Kelurahan Keputih memiliki cukup banyak UMKM yang aktif dan variatif. Hasil survei menemukan beberapa kendala yang dialami oleh UMKM di wilayah Kelurahan Keputih, salah satunya ada pengenalan produk dan ketatnya persaingan untuk melakukan pemasaran di era digital. Solusi kegiatan diprioritaskan untuk UMKM yang memiliki potensi yaitu “Bebek Mesra Surabaya” dilakuk...
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Pendampingan Rebranding dan Digital Marketing bagi UMKM di Desa Kedungdalem guna Menghadapi Persaingan Industri Kreatif
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 2
, No 3
(2023)
UMKM di Desa Kedungdalem memiliki peluang untuk berkembang karena memiliki beberapa keunggulan dan keunikan yang berpotensi. Namun pelaku UMKM di Desa Kedungdalem masih menggunakan pemasaran offline dikarenakan kurangnya ilmu pemanfaatan teknologi para pelaku UMKM, hal ini yang menyebabkan UMKM Desa Kedungdalem kurang dikenal oleh masyarakat luas. Dengan adanya permasalahan tersebut, kelompok 50 KKN-T MBKM melakukan kegiatan pengabdian berupa pendampingan rebranding dan digital marketing melalui...
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Analisis Kerusakan pada Permukaan Perkerasan Jalan Lingkar Kota Slawi Ruas Jalan Desa Kendalserut dengan Metode Bina Marga
Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim
Vol 2
, No 3
(2023)
The Slawi city ring road is a road that connects several villages in the Tegal district, especially the Pangkah and Slawi sub-districts. This road is often passed by heavy vehicles such as trucks and other cars carrying goods, many motorized vehicles also pass on this road, especially students. With the volume of vehicles that are quite dense at certain hours and with minimal maintenance on road conditions, this causes a decrease in the quality of the road surface. With these problems, it is nec...
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Upaya Meningkatkan Minta Baca Siswa Sekolah Menengah Pertama Negeri 1 Pagaden Barat
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 2
, No 3
(2023)
This study aims to find alternatives to increase students' interest in reading, especially among SMPN 1 Pagaden Barat. Interest in reading is a big influence for students. Efforts to increase students' reading interest at SMPN 1 Pagaden Barat are a shared responsibility, between the students themselves, teachers and parents. However, the low reading interest of students at SMPN 1 Pagaden Barat is one of the obstacles, the lack of desire and willingness from the students themselves, the teacher a...
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