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Menampilkan 1–3 dari 3 artikel
Analisis Emotional Branding Strategy dalam Meningkatkan Loyalitas Pelanggan pada Umama Brand di Kota Bima
Siska Andriani
; Amirul Mukminin
; Herman Herman
Transformasi: Journal of Economics and Business Management
Vol 3
, No 3
(2024)
This research aims to analyze the influence of emotional branding strategies in increasing customer loyalty to the Umama Brand in Bima City. Emotional branding is an approach that creates an emotional bond between consumers and brands through the use of elements such as stories, symbols and values that are relevant to local culture. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews, observation and documentation analysis. The resea...
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Meningkatkan Keunggulan Kompetitif dengan Memilih Strategi Tingkat Bisnis yang Tepat
Diana Vimalakirti Chow
; Hardi Suandri
; Herman Herman
; Prissilia Angelika
; Ricky Ricky
Public Service And Governance Journal
Vol 4
, No 1
(2023)
Currently in an environment full of competition, the use of competitive advantage for companies must be very agile and adaptive. While it is often unable to establish a certain level of performance based on existing technology advancements, companies also frequently tap into new emerging technologies. How to address business appropriately as a way for companies to simultaneously exploit their current competitive advantages while exploring opportunities for the future. This achievement is based o...
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STUDY OF ENVIRONMENTAL MANAGEMENT SYSTEM IMPLEMENTATION AT JONE SLAUGHTERHOUSE (RPH)
Ahmad Hadian Pratama Hamzah
; Herman Herman
; Nurhasanah Nurhasanah
; Subekti Nurmawati
Public Service And Governance Journal
Vol 4
, No 1
(2023)
Environmental Management System (EMS) is one of the tools that can be used in environmental management. Slaughterhouses (RPH) are facilities, where animals are slaughtered for consumption as food products. This practice aims to assess and identify the current suitability/conditions at Jone Slaughterhouse (RPH) to the implementation of the Environmental Management System from ISO clause 14001. Practice shows that there are several documented ISO 14001 clauses such as organization (clause 4), Lead...
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