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THE ROLE OF KEY OPINION LEADERS (KOL) IN CONSUMER BEHAVIOR IN LIVE STREAMING COMMERCE (LSC)
Aurida Mahelvi
; Edwin Zusrony
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study aims to see how much impact the variables attractiveness, expertise and trustworthiness have on the purchase interest of Shopee e-commerce. Data collection using questionnaires to obtain answers to research variables and respondent data. The sampling method uses convenience sampling techniques. The respondents of the study were all Millennials and Generation Z aged 18-37 years old Shopee e-marketplace users in Semarang City as many as 96 people. The questionnaire answer assessment ind...
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Implementasi Aplikasi digitalisasi Produk UMKM dengan E-Katalog dan GIS secara terpadu untuk Pemetaan dan optimasi penjualan
Santoso, Agustinus
; Ivan Permana
; Edwin Zusrony
; Maya Utami Dewi
Jurnal Elektronika dan Komputer
Vol 4
, No 1
(2022)
The behavior of changing the use of technology for business actors is very rapid. Information of system is form of data that has been processed through a certain model into information that can be used by the recipient in making decisions.
Some MSME actors with a Data List of product images and detailed information on their products to be marketed to customers using laminated paper. Marketing information using the Website implements CMS with E-Catalog as an alternative solution. Reader and Viewe...
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4 Sitasi
A HOLISTIC MODEL IN LEARNING MULTIMEDIA DESIGN DEVELOPMENT : HOLISTIC MODEL IN LEARNING MULTIMEDIA DESIGN DEVELOPMENT
Edy Jogatama Purhita
; Dewi Widyaningsih
; Edwin Zusrony
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 4
, No 1
(2020)
Multimedia learning software development requires design methods, development tools, examination models and proficiency in Information Technology systems. It is necessary to formulate a Holistic Method which considers all related aspects in order to guide the quality of good design in designing Multimedia Learning. Implementing the findings of the Holistic Method formulation to build multimedia learning with good design quality. This study formulates the stages of multimedia development which in...
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