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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, produc...
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DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer)
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer s...
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The Influence of E-Service Quality, Brand Image, Security and Electronic Word Of Mouth (E-WOM) on Customer Loyalty at E-Commerce Blibli.Com in Jepara Regency
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
This study aims to analyze the influence of e-service quality, brand image, security and electronic word of mouth (E-WOM) on customer loyalty on E-Commerce Blibli.com in Jepara Regency. The research method used in this study uses quantitative research methods. The sample used in this study were E-Commerce Blibli.com customers in Jepara Regency as many as 125 respondents using purposive sampling techniques. The data collection method used a questionnaire. The data analysis method used SPSS softwa...
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TRAINING ON THE USE OF THE PADLET PLATFORM AS A DIGITAL LEARNING MEDIA FOR ELEMENTARY SCHOOL TEACHERS
Abdi Masya
Vol 6
, No 1
(2025)
The development of the world of technology in the current era can be a strong impetus to optimize technology in various fields, including the world of education, one of which is in the form of digital learning media. Elementary school teachers in Trenggalek Regency find it difficult to use digital learning media due to lack of knowledge and training regarding the use of digital media, teachers still do not master the use of digital platforms that can be used as learning media, variations in the...
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Analisis Strategi Pengembangan Koperasi LKMS Amanah Berkah Nusantara dengan Pendekatan Matriks Space
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
In order to provide financial access to groups in society that are not yet fully served by formal financial institutions, cooperatives have become very important. LKMS Amanah Berkah Nusantara Cooperative is one example of a sharia cooperative, with a non-profit model and a strong social orientation, this cooperative is here to be a solution to financial problems in the business being run. The cooperative needs to be more adaptive in strategizing its development in the face of changes in the curr...
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Efisiensi Teknis Usahatani Bawang Merah di Kabupaten Nganjuk dengan Fungsi Produksi Cobb Douglass Stokastik Frontier
Journal of Agribusiness, Social and Economic
Vol 5
, No 1
(2025)
This study aims to analyze the technical efficiency of shallot farming in Nganjuk Regency using the Cobb-Douglas Stochastic Frontier production function approach. The research was conducted in four sub-districts with a total of 130 farmer respondents. Sampling was carried out using the accidental sampling technique, and data were analyzed using the Maximum Likelihood Estimation (MLE) method. The results show that the technical efficiency of shallot farmers is relatively high, with an average sco...
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PENINGKATAN DERAJAT KESEHATAN PADA LANSIA MELALUI PENYULUHAN DAN PENDAMPINGAN AKAN PENTINGNYA PEMERIKSAAN KESEHATAN BERKALA DI KOTA SEMARANG
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 1
(2025)
The global geriatric population has increased, and this trend is also evident in Semarang, Indonesia. Without proper health management, this condition could contribute to the rise of degenerative diseases. One key aspect of degenerative disease management is increasing preventive measures through regular health monitoring and enhancing knowledge about degenerative diseases. The method used in this community service comprises several stages: health examination, pre-test, health education, and act...
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PENINGKATAN LITERASI KESEHATAN MENGENAI GERAKAN MASYARAKAT HIDUP SEHAT (GERMAS) MELALUI INOVASI DONGENG BAHAGIA DI KECAMATAN KELAKAR KABUPATEN MUARA ENIM
Siti Halimatul Munawarah
; Misnaniarti
; Asmaripa Ainy
; Haerawati Idris
; Rizma Adlia Syakurah
; Iwan Stia Budi
; Dian Safriantini
; Rudy Chendra
; Indah Fasha Palingga
; Alvera Noviyan
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 1
(2025)
Currently, Indonesia is facing a triple burden problem, namely the incidence of infectious diseases, increasing cases of non-communicable diseases, and the re-emergence of types of diseases that should have been successfully overcome. It is called the Healthy Living Community Movement (GERMAS) so that everyone is aware, willing, and able to behave healthily. It is essential to introduce school-age children as one of the strategic target groups in developing healthy living behavior from an early...
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Architectural Challenges and Governance Solutions: Pathways to Sustainable Urban Settlements in Indonesia
Proceedings of International Conference on Social, Politics, Administration, and Communication Sciences
Vol 2
, No 1
(2025)
Sustainability and future governance play a crucial role in shaping urban planning and settlement development in Indonesia. As the country faces rapid urbanization, environmental degradation, and socio-economic inequalities, the integration of sustainable principles into governance frameworks becomes vital for achieving balanced urban growth. This paper examines the relationship between sustainability and future governance within the context of Indonesia's settlement planning, highlighting key c...
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TRAINING ON THE UTILIZATION OF QUIZZ MEDIA AS A LEARNING EVALUATION MEDIA AT SDN TAMBAKAGUNG MOJOKERTO
Abdi Masya
Vol 6
, No 1
(2025)
The problem in this study is the limited understanding and skills of teachers at SDN Tambakagung Mojokerto in utilizing technology for learning evaluation. Many teachers are not yet accustomed to using digital platforms such as Quizizz to compile interactive and efficient evaluation questions. This causes the evaluation process to tend to be conventional, monotonous, and takes a long time to analyze the results. In addition, some teachers do not yet know the full potential of Quizizz features th...
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