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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, produc...
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KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (p...
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Transformasi Bisnis Berkelanjutan Melalui Model Sustainability-Led Innovation (SLI): Pendekatan Strategis Dalam Keunggulan Kompetitif
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Sustainable business transformation has become a cornerstone of modern corporate strategy in addressing environmental, social, and economic challenges. The Sustainability-Led Innovation (SLI) approach provides an innovation framework that embeds sustainability principles into business models, fostering organizational adaptability and long-term value creation. This study aims to (1) identify the mechanisms for integrating SLI into sustainable business models, (2) evaluate SLI’s contribution to co...
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Analisis Teknologi terhadap Perekonomian Nasional: Studi Kasus Kontribusi GoTo terhadap Pendapatan Indonesia
Abiyyu Rahmatullah
; Agus Rizki Pandapotan Siagian
; Ahmad Devani Yuslah
; Alfia Damar Yanti
; Annisa, Fesya Diva
; Ahmad Setiawan Nuraya
DHARMA EKONOMI
Vol 32
, No 1
(2025)
The research analyzes the impact of technology on Indonesia's national economy, focusing on GoTo's contribution as a leading technology company. GoTo, born from the merger of Gojek and Tokopedia, has created an innovative business model that connects consumers and businesses through an efficient digital platform. Secondary data analysis from LPEM FEB UI (2023), Aji (2023), Jerry (2023) SMERU Research Institute (2022), and other relevant sources, shows that GoTo makes a significant contribution t...
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Use of the TPI and TWI Methods for Identifying Karst Dolines in Purwosari District, Gunungkidul Regency, Indonesia
Forum Geografi
Vol 39
, No 1
(2025)
Gunung Sewu Karst, located in the Gunung Kidul Regency within the Special Region of Yogyakarta, features a distinctive karst topography consisting of dolines, hills and caves. Despite its aesthetic appearance, the area often experiences water scarcity due to the lack of surface water. Dolines, basin-like depressions formed during the karstification process, play a crucial role in biodiversity conservation, ecology, hydrology and land-use management planning. This study aims to map and identify t...
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Pengaruh Era Digital terhadap Pelestarian Bahasa Indonesia The Influence of the Digital Era on the Preservation of the Indonesian Language
Aina Mulia Rizky
; Devi Syalwa Syahfitri
; Innes Ferancia Damanik
; Peter Patiangbanua Purba
; Tiur Intan Hutauruk
; Nurul Azizah
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 4
, No 1
(2025)
The digital era has a significant impact on the preservation of the Indonesian language, both in the form of challenges and opportunities. Technological developments facilitate access to information and communication, but also encourage the increased use of slang, abbreviations, and a mixture of foreign languages that can threaten the sustainability of the Indonesian language as a national identity. This study aims to analyze the impact of the digital era on the use of the Indonesian language...
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KARAKTERISASI GELATIN BERBAHAN BAKU CANGKANG RAJUNGAN DENGAN PENGGUNAAN ASAM FOSFAT (H₃PO₄)
Jurnal Inovasi Teknik Kimia
Vol 10
, No 1
(2025)
Cangkang rajungan merupakan limbah yang dihasilkan dari industri pengalengan rajungan dan menjadi limbah yang belum tertangani dengan maksimal. Oleh karena itu untuk meningkatkan nilai ekonomisnya, cangkang rajungan dijadikan sebagai bahan baku gelatin. Gelatin adalah derivat protein dari serat kolagen dari serat kolagen pada kulit, tulang, dan tulang rawan. Fungsi gelatin adalah sebagai pengemulsi (emulsifier) dan penstabil (stabilizer) dalam sistem emulsi. Tujuan penelitian ini adalah mengetah...
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Pengaruh Model Problem Based Learning terhadap Pemahaman Konsep IPAS Peserta Didik Kelas V SDN Sendangmulyo 02
JURNAL PENDIDIKAN
Vol 34
, No 1
(2025)
Pemahaman konsep Ilmu Pengetahuan Alam dan Sosial (IPAS) di tingkat sekolah dasar masih terhitung rendah. Hal ini terlihat dari sejumlah peserta didik yang kurang sepenuhnya memahami konsep tersebut, terutama mereka yang memperoleh skor di bawah Kriteria Ketercapaian Tujuan Pembelajaran (KKTP). Kesulitan ini disebabkan oleh kurangnya variasi dalam model pembelajaran yang diimplementasikan guru, serta minimnya persiapan yang dilakukan sebelum proses mengajar. Penelitian ini guna mengukur pengaruh...
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Pelatihan Pembuatan Pelengkap Busana Untuk Souvenir dan Aksesoris Hantaran
Jurnal Pengabdian Kepada Masyarakat
Vol 2
, No 1
(2025)
Women's empowerment activities are currently very much needed as a form of increasing abilities and skills. Skills can be used as additional abilities that can have economic value so that they can improve the economy. As women, it is time to show their quality that women are also able to be creative in other fields. This training is provided in order to provide experience, knowledge and skills in the field of making accessories and souvenirs as a complement to the delivery to the training partic...
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Pelatihan Pembuatan Aksesoris dan Souvenir Pernikahan Pada Masyarakat di Kabupaten Semarang
Jurnal Pengabdian Kepada Masyarakat
Vol 2
, No 1
(2025)
This community service activity was carried out in order to provide additional skills in making wedding souvenirs for delivery organizers. The aim of this activity is to increase knowledge, understanding and skills regarding the manufacture of delivery accessories for delivery management business groups in Semarang district. The results of observations that the author obtained in Semarang Regency are that there are many housewives who have great motivation to be able to have skills but do not ye...
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