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Menampilkan 201–210 dari 270 artikel
PENGARUH INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK SAMSUNG DENGAN BRAND IMAGE SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa Fakultas Ekonomi UNISRI Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 1
(2017)
Samsung company is now a producer of Android phones in the world. To meet theneeds of its customers, the Company Samsung has always product updates by generatingnew products and constantly innovate products and improve product quality to betterdirection. The purpose of this study was to analyze the significance of the influence ofproduct innovation, product quality and brand image of Samsung brand mobile phonepurchasing decisions on the Faculty of Economics, University of Slamet RiyadiSurakarta....
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ANALISIS PENGARUH KOMPENSASI, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (Survei pada Karyawan CV Maju Abadi Garment di Sukoharjo)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 1
(2017)
The purpose of this study to determine the significance of the effect ofcompensation, motivation and discipline of work on employee performance CV MajuAbadi Garment and dominant variable influence on employee performance CV MajuAbadi Garment. This study used a survey method. Types of data used are qualitative andquantitative data source in the form of primary and secondary data. The technique ofcollecting data through observation, interviews and questionnaires. The population inthis study are em...
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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DENGAN WORD OF MOUTH SEBAGAI VARIABEL MODERASI DI BIRO PERJALANAN DEWANGGA LIL HAJJ WAL UMROH SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
Travel Agents Dewangga Lil Umrah Hajj Wal Surakarta in an effort to improvecustomer satisfaction to improve the quality of service is optimal. The purpose of thisstudy was to analyze the significance of the influence of service quality, price and wordof mouth on customer satisfaction. Analyzing the impact of service quality and price tocustomer satisfaction moderated word of mouth. This study uses survey method, the typeof data used quantitative and qualitative data, the data source used primary...
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PENGARUH KUALITAS PRODUK, HARGA TERHADAP KEPUTUSAN PEMBELIAN DIMODERASI KEPUASANPADA KONSUMEN KEDAI ME & MOO
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
The purpose of this research is to analyze the significance of the influence ofproduct quality, price, consumers satisfaction to the purchase decision as well as theinfluence of product quality and price to the purchase decision with satisfaction as amoderating variable. The population is all consumerswho visit and buy at Kedai Me &Moo.100 respondents are selected as sample, using accidental sampling. This researchuses survey method, the type data collection with questionnaire and observatio...
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Survei pada Nasabah PT Bank Tabungan Negara (Persero) Tbk Cabang Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
PT Bank Tabungan Negara (Persero) Tbk Branch Solo as banking institutions arealways working to improve customer satisfaction by providing optimum service andincrease customer confidence. The purpose of this study was to analyze the significanceof the impact of service quality on customer confidence in PT Bank Tabungan Negara(Persero) Tbk Branch Solo, analyze the significance of the impact of service quality andcustomer confidence in the customer satisfaction in PT Bank Tabungan Negara(Persero) T...
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PENGARUH MOTIVASI, CITRA LEMBAGA, KELUARGA, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN KONSUMEN DALAM PEMILIHAN JASA KURSUS
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
The purpose of this study was to analyze the significance of the effect ofmotivation, the image of the institution, families and groups of reference to consumerdecisions. This study is a survey. The study population is students LPK FujiyamaGakkoo in Surakarta totaling 120 people. The research sample of 60 people with simplerandom sampling technique. Data collection technique used questionnaire, observationand documentation. Data were analyzed used multiple linear regression, t-test, F andcoeffic...
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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Survei pada Konsumen Lumbung Batik Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 2
(2017)
Lumbung Batik Surakarta is a clothing store that sells a wide range of fashion formen and women, both for children and adults with its main raw material is the motif.Surakarta Batik barn in an effort to boost consumer purchasing decisions trying tomaintain product quality, maintain brand image and foster consumer confidence. Thepurpose of this study was to analyze the significance of the influence of product qualityand brand image of the trust. Analyze the significance of the influence of produc...
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PENGARUH KEPEMIMPINAN DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 2
(2017)
The purpose of this study was to analyze the significance of the effect of theleadership, work culture and motivation on employees performance and to analyze thesignificance of the effect of leadership and work culture on employees performancemoderated by motivation. This research is a survey of employees of PT Sakura Garmentin Surakarta. The study population of employees of PT Sakura Garment Surakartatotaling 228 people. Sample study 68 people with technique of proportional clusterrandom sampli...
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ANALISIS PENGARUH STORE ATMOSPHERE, HARGA, KUALITAS PELAYANAN, DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA CAFE & RESTO
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 2
(2017)
The purpose of this study to determine the significance of the effect of storeatmosphere, price, service quality, and diversity of products to customer satisfaction.This study uses a survey conducted in Rumah Kopi Sragen Cafe & Resto. Sources ofdata in the form of primary data and secondary data. Data collection techniques withquestionnaires, interviews, and literature. The sampling technique uses accidentalsampling of 100 respondents. Data were analyzed using multiple linear regression, the...
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IMPLEMENTASI ALGORITMA APRIORI DAN ALGORITMA ECLAT PADA AHASS AKMAL JAYA PURWODADI
Dinamik
Vol 22
, No 1
(2017)
Bengkel AHASS Akmal Jaya Motor Purwodadi adalah salah satu bengkel resmi honda yang berada di Kecamatan Danyang Kabupaten Purwodadi. Pemilik Ahass Akmal Jaya Motor terkadang mengalami kesulitan untuk mengetahui seberapa banyak suku cadang dan jasa yang telah terjadi dalam satu transaksi, sehingga pemilik masih manual/spekulasi dalam pembelanjaan suku cadang.
Implementasi Data Mining pada AHASS Akmal Jaya ini bisa menghasilkan rules/aturan asosiatif yang bisa dilihat dan dianalisis hasilnya mengg...
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