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STRATEGI PEMASARAN PADA KLASTER UBI KAYU (Manihot esculenta) UNTUK MENINGKATKAN DAYA SAING DI KABUPATEN WONOGIRI
Journal of Agribusiness, Social and Economic
Vol 5
, No 2
(2025)
Cluster development to improve performance based on regional commodity specialties by providing recommendations to stakeholders. The cassava cluster is one of the clusters in Wonogiri Regency. This study aims to analyze alternative strategies to be applied to the cassava cluster. The analysis methods used are Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), SWOT analysis, and QSPM. The results of the study show that the IFE analysis is 2.980, while the EFE analysis is 2.512....
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LITERASI DIGITAL PETANI DI DESA SEKITAR KAWASAN INDUSTRI: STUDI KASUS DI KAWASAN INDUSTRI BATANG, JAWA TENGAH
Journal of Agribusiness, Social and Economic
Vol 5
, No 2
(2025)
The rapid development of industrial areas in Indonesia presents unique challenges for the community, particularly in adapting to technology and information. In this context, digital literacy is a crucial aspect that determines the ability of farmers to maintain and develop their agricultural practices amidst the flow of modernization and digitalization that accompanies the growth of industrial areas. The objectives of this study are: 1) to analyze the factors that determine the digital literacy...
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Pengetahuan dan Sikap Petani terhadap Keberadaan Industri di Kabupaten Batang serta Dampaknya pada Praktik Keberlanjutan Pertanian
Journal of Agribusiness, Social and Economic
Vol 5
, No 2
(2025)
This study aims to analyze the effect of farmers’ knowledge on attitude and the effect of attitude on farming sustainability practices in Batang Regency. The research is motivated by the establishment of the Batang Special Economic Zone (SEZ) in 2025, which influences farmers’ behavior near SEZ. The research sample consisted of 200 farmers from Gringsing, Limpung, and Tulis sub-districts, which are closest to Batang SEZ This number met the minimum requirement of 170 respondents (the number of in...
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Analisis Nilai Tambah Produk Olahan Lidah Buaya Sebagai Bahan Kosmetika Alami
Journal of Agribusiness, Social and Economic
Vol 5
, No 2
(2025)
Consumer awareness of ecofriendly products has boosted the growth of the natural cosmetics industry, including those derived from aloe vera. However, its potential remains underutilized, particularly in processing and value addition. This study analyzes the value added of two aloe vera based cosmetic products, powder face masks and peel off face masks produced by PT. Saesha Cantika Indonesia in Bogor Regency. Using the Hayami value added method and a case study approach, the results show high va...
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PENGARUH LITERASI DIGITAL DAN SOCIAL INFLUENCE TERHADAP ADOPSI TEKNOLOGI DIGITAL OLEH PETANI KOPI PEREMPUAN DI KABUPATEN TEMANGGUNG
Journal of Agribusiness, Social and Economic
Vol 5
, No 2
(2025)
This study aims to analyze the influence of digital literacy and social support on the adoption of digital technology among female coffee farmers in Temanggung Regency. Primary data were obtained through structured interviews using a questionnaire. The research location and respondents were determined through purposive sampling, with criteria including female farmers who are actively engaged in coffee farming activities, reside in Temanggung Regency, and have utilized digital technology to suppo...
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Hasil Pemeriksaan Kristal Kalsium Oksalat Sedimen Urin pada Barista Cafe Peminum Kopi di Wilayah Kecamatan Tirto dan Kecamatan Wiradesa Kabupaten Pekalongan
Vol 5
, No 2
(2025)
Coffee is one of the most popular beverages among the people due to its characteristic aroma. Coffee contains caffeine, which if consumed in excess can lead to increased sediment in urine. Urine sediment is one of the urine tests that examines organic and inorganic substances, including calcium oxalate crystals. Calcium oxalate crystals are a type of crystal formed from calcium and oxalate. Baristas at cafes in Tirto and Wiradesa sub-districts are heavy coffee drinkers. The aim this research is...
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Penyuluhan Kesehatan Tentang 8000 HPK di UPTD Puskesmas Sukobinangun, Kecamatan Way Seputih, Lampung Tengah
Vol 5
, No 2
(2025)
The first 8,000 days of life, starting from pregnancy until approximately 21 years of age, constitute a critical period that determines an individual’s health quality and overall development. In the early phase, particularly the first 1,000 days, rapid brain and body growth occurs, making adequate nutrition, stimulation, and maternal–child health essential. Insufficient nutrient intake, recurrent infections, poor sanitation, and limited stimulation during this period can increase the risk of stu...
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Pengaruh Pemberian Obat Anti Tuberkulosis terhadap Jumlah BTA Pasien Tuberkulosis di RSUD Kraton Kabupaten Pekalongan
Vol 5
, No 2
(2025)
Mycobacterium tuberculosis merupakan bakteri penyebab infeksi tuberculosis. Kasus tuberculosis di Indonesia menempati posisi kedua didunia setelah India. Dinkes Kabupaten Pekalongan mencatat 478 kejadian kasus tuberkulosis pada tahun 2023, dan 1.967 kasus selama tahun 2024 Pengobatan tuberculosis dilakukan dengan penggunaan Obat Anti Tuberkulosis (OAT) yang merupakan komponen utama dalam penatalaksanaan penyakit TB. OAT berperan penting dalam memutus rantai penularan 3wsserta mencegah terjadinya...
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Pemberdayaan Ibu-Ibu PKK Melalui Pelatihan Pembuatan Sirup Buah Bogem (Sonneratia alba) Sebagai Produk Unggulan Lokal Kecamatan Bunguran Timur Laut, Kabupaten Natuna
Agricultural-Animal Science Innovatian and Empowernment Journal
Vol 1
, No 2
(2025)
Natuna Regency holds significant potential in biological resources, including the presence of endemic mangrove species such as Sonneratia sp. (bogem), which are abundant along its coastal areas. However, the utilization of bogem fruit remains limited, particularly as an economically valuable processed product. This community service activity aims to empower members of the Family Welfare Movement (PKK) in Bunguran Timur Laut District through training in the production of bogem fruit syrup. The me...
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Strategi Branding Desa Banjarbendo Melalui Budidaya Dan Pengelolaan Hasil Tanaman Herbal Bernilai Ekonomi Serta Pemasaran Digital
Widya, Surya Ari
; Herawati, Jajuk
; Indarwati
; Bafiqi, Medita Johana Pakula
; Inti, Ristani Widya
; Dhinata, Yhogga Pratama
Agricultural-Animal Science Innovatian and Empowernment Journal
Vol 1
, No 2
(2025)
This community service activity was carried out in Banjarbendo Village, Sidoarjo Regency, with the aim of increasing the utilization of yard land through herbal plant cultivation and strengthening branding strategies and digital marketing of local products. Banjarbendo Village has great potential in the development of herbal plants such as ginger, turmeric, betel, and Javanese ginger, but faces obstacles such as low knowledge of sustainable cultivation, product management, and limited access to...
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