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Pengaruh Pengalaman Merek Terhadap Kecintaan pada Merek Krispy Kreme dengan Keaslian Merek Sebagai Variabel Mediasi
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2025)
The purpose of this research is to determine the influence of brand experience and brand authenticity on brand love, the influence of brand experience on brand authenticity, and the influence of brand experience on brand love in Krispy Kreme consumers with brand authenticity as a mediating variable. The population of this research is all Krispy Kreme consumers in Jakarta and the sample selection used purposive sampling and the sample size was 100 respondents domiciled in Jakarta. This research u...
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Analisis Prioritas Platform E-Commerce Bagi Generasi Z Menggunakan Metode SAW
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 2
(2024)
This study analyzes e-commerce platform preferences for digital marketing strategies among Generation Z students at the Institut Teknologi dan Bisnis Semarang using the Simple Additive Weighting (SAW) method. By evaluating four platforms (Tokopedia, Lazada, Shopee, TikTok) based on ease of use (25%), user experience (25%), promotions (15%), transaction security (15%), and product completeness (15%), the results show that Shopee leads (0.9333) with the best interface and features. TikTok (0.9080)...
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Strategi Badan Pendapatan Daerah dalam Peningkatan Tahunan Pajak Reklame terhadap Pendapatan Asli Daerah (PAD) di Kabupaten Sikka
DHARMA EKONOMI
Vol 31
, No 1
(2024)
Advertising tax is one of the significant sources of Local Revenue (PAD) in Sikka Regency, contributing up to 25% of the total PAD. This study discusses the strategies implemented by the Sikka Regency Regional Revenue Agency (BAPENDA) to increase advertising tax revenue annually. These strategies include digitalization of administrative services, intensive socialization to the community, strict law enforcement, and collaboration with related agencies such as Satpol PP and the Prosecutor's Office...
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IDENTIFICATION OF PTERIDOPHYTES DIVERSITY IN THE MOUNTAINOUS AREA OF BUNTU SARONG VILLAGE, MASALLE DISTRICT, ENREKANG REGENCY
Bioma : Jurnal Ilmiah Biologi
Vol 13
, No 2
(2024)
Ferns (Pteridophyte) are members of the kingdom plantae that contribute to Indonesia's biodiversity, especially the diversity of flora. Ferns have an important role in maintaining the balance of the ecosystem. In addition to having ecological value in the ecosystem as a source of germplasm, ferns also have the potential to be useful to support people's lives. However, in fact ferns are still less well-known and receive less attention than other plants. This is because one of the reasons is that...
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OPTIMIZING FIXATION DURATION FOR ENHANCED CLARITY IN Pediculus humanus-capitis WHOLE MOUNT PREPARATIONS USING 10% KOH AT 70°C
Bioma : Jurnal Ilmiah Biologi
Vol 13
, No 1
(2024)
This study evaluates the optimal fixation duration using 10% potassium hydroxide (KOH) at 70°C for whole mount preparations of Pediculus humanus capitis (head lice). Accurate head lice identification is crucial for effective public health management. Specimens were fixed for 20, 25, 30, 35, and 40 minutes at 70°C, then processed through rinsing, acetic acid treatment, dehydration, and clearing before mounting for microscopic examination. Results showed that 25 minutes of fixation provided the cl...
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Sistem Pendukung Keputusan Seleksi Pemilihan Perguruan Tinggi Terbaik Menggunakan Metode Topsis
Dinamik
Vol 29
, No 2
(2024)
Decision Support System (SPK) can be used to select the best college in this journal, the author uses the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method which is expected to be a solution for consideration for prospective new students who want to pursue higher education. From the calculation results, it is found that the highest result value from the calculation formula can be used to be the best choice in choosing a college for prospective students. With confusio...
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Analysis Of Financial Report Fraud Through The Pentagon Fraud Approach
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 2
, No 3
(2024)
The purpose of the meta-analysis in this study is to explain and prove the relationship between Pentagon Fraud and Financial Report Fraud. The articles used in this meta-analysis were collected through electronic journals. There are five journals that can be studied qualitatively. The results show that previous research studies concluded that pressure and opportunities cause fraud in financial reports. Researchers found a weakness in previous research: the pressure variable focused too much on f...
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Opportunities and Challenges for the Implementation of Online and Offline Learning in Social Studies Teaching Material Development Courses
Indonesian Journal of Instructional Media and Model
Vol 6
, No 1
(2024)
After Covid-19 pandemic, online learning has become so important and urgent, while offline learning has become very much needed because of its role in shaping the character of students. This article aims to discuss opportunities and challenges in the implementation of online and offline learning in the Social Studies Teaching Material Development course. This research is qualitative research with a case study approach. Data collection techniques use data triangulation, namely data from interview...
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PENERAPAN PENGELASAN METODE SMAW MELALUI KEGIATAN KKNT PEMBUATAN TEKNOLOGI TEPAT GUNA DI DESA MANANG
Margono, Bambang
; Sriyanto
; Wibisono, Otniel
; Putra, Edwin
; Dwi, Fajar
; Andre, Dendy
; Adi, Arya
; Rezki, Boriro
; Zain, Ghiffary
Abdi Masya
Vol 5
, No 1
(2024)
ABSTRAK
KKNT atau Kuliah Kerja Nyata Tematik merupakan suatu kegiatan atau pendidikan yang diperoleh saat masa kuliah, pendidikan ini diberikan dengan cara memberi mahasiswa pengalaman belajar hidup dilingkungan masyarakat yang terletak diluar kampus. Teknologi merupakan sarana menyeluruh untuk menyediakan barang-barang yang diperlukan bagi pembangunan pedesaan melalui pemberdayaan masyarakat di berbagai sektor yang didukung oleh penerapan dan pengembangan teknologi tepat guna. Pemilihan t...
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Improving The Quality of Sanitation in The Popcorn Production Process at UMKM Ziqma Production: Peningkatan Kualitas Sanitasi pada Proses Produksi Popcorn di UMKM Ziqma Production
Jurnal Karya Pengabdian Masyarakat
Vol 2
, No 1
(2024)
Ziqma Production is an Micro, Small Medium Enterprise (MSME) that produces snacks with a superior product, popcorn. The pop corn production process at Ziqma is still simple and does not yet implement quality control management and food safety. Therefore, the aim of this activity is to provide education about implementing sanitation to improve the quality of the production process. This program was implemented on August 3 2023. The activities consist of three stages, namely coordination with part...
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