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STUDI KELAYAKAN USAHA DAN ANALISIS SWOT SEBAGAI UPAYA DALAM MENGEMBANGKAN UMKM TEMPE UCUP DI KOTA SERANG
Fathurrohman, Muhammad Khaeru
; Hadi, Abdullah
; Aziz, Muhammad Faisal
; Ahyakudin
Along with the competition of similar businesses in the market, UMKM Tempe Ucup began to feel that there was no significant increase (the same) in the production carried out every day. This study aims to analyze the feasibility study and SWOT analysis on Tempe Ucup MSME in Serang City. This type of research is descriptive qualitative research. Data collection is done through observation, interviews, and documentation. Non-financial and financial feasibility are part of the data analysis techniqu...
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Analisis Studi Kelayakan Usaha Pada Gans Kedai Tembakau di Kota Serang, Banten
Ahyakudin
; Pardiansyah, Elif
; Najib, Mohamad Ainun
; Pardiansyah, Elif
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 16
, No 1
(2023)
This research is motivated by the role of tobacco which is one of the important agribusinesses in Indonesia and has contributed to the national, regional and community economies. Seeing this opportunity, conducting a business feasibility study is necessary to improve the Indonesian tobacco industry. This type of research is a field study. The method used is descriptive qualitative method. This research was conducted in Sumurpecung Village, Serang District, Serang Banten Regency. Data analysis te...
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DOI