đ
07 June 2025
DOI: 10.58192/profit.v4i2.3497
Analisis SWOT Pada KSPPS BKK Bersama Kami Kasembadan Purwokerto
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Universitas Maritim AMNI
đ Abstract
This research was conducted with the aim of identifying the strengths, weaknesses, opportunities, and threats (SWOT) of KSPPS BKK Bersama Kami Kasembadan Purwokerto in the current era of digitalization. This research uses a qualitative method with a case study approach. Data collection was carried out directly to the Manager of KSPPS BKK Bersama Kami Kasembadan. The results of the study showed that the total score of the IFAS matrix (strengths and weaknesses) was 2.58, which means that KSPPS has quite strong internal potential, although there are still a number of weaknesses that need to be fixed to increase competitiveness. While the total score of the EFAS matrix (opportunities and threats) was 2.55, which means that KSPPS is quite capable of utilizing external opportunities and is quite effective in dealing with threats in the external environment, but there is still room for improvement. Therefore, the right SWOT strategy to apply is an aggressive or growth strategy with a Strengths and Opportunities (S-O) pattern, namely expanding the market, especially among Muslim communities who are increasingly aware of the importance of Islamic finance, establishing cooperation with Islamic schools and religious communities using a reputation for healthy and stable financial management as an attraction, as well as traditional trader markets with a personal approach based on practical and easy-to-understand product strengths.
đ Keywords
#SWOT; KSPPS; Sharia Savings; Loans Cooperative and Financing
âšī¸ Informasi Publikasi
Tanggal Publikasi
07 June 2025
Volume / Nomor / Tahun
Volume 4, Nomor 2, Tahun 2025
đ HOW TO CITE
Fauzi, Hafiz Zaki; Aflah, Nafilah; Setyamien, Salsabila Khairunisa; Shafrani, Yoiz Shofwa, "Analisis SWOT Pada KSPPS BKK Bersama Kami Kasembadan Purwokerto," Profit: Jurnal Manajemen, Bisnis dan Akuntansi, vol. 4, no. 2, Jun. 2025.
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