đ
21 April 2025
DOI: 10.56444/icbe-untagsmg.v3i1.2618
Analysis of Entertainment Content and Informative Content on Consumer Perceptions of Products
Proceeding. of The International Conference on Business and Economics
Universitas 17 Agustus 1945 (UNTAG) Semarang
đ Abstract
This study analyzes how informational videos and entertainment videos affect buyers' interest in buying an item. This study uses secondary data by analyzing the latest scientific articles by producing the results of the analysis of this study that informational videos and entertainment videos affect consumers' interest in buying products. With the presence of informational videos about the products offered and entertainment videos that offer products attract consumers' attention to buy products.
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Tanggal Publikasi
21 April 2025
Volume / Nomor / Tahun
Volume 3, Nomor 1, Tahun 2025
đ HOW TO CITE
Yahya Muhaimin, "Analysis of Entertainment Content and Informative Content on Consumer Perceptions of Products," Proceeding. of The International Conference on Business and Economics, vol. 3, no. 1, Apr. 2025.
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