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ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
The purpose of this study is to analyze the significance of effect service quality, promotion and satisfaction on consumer loyalty partially, to know the significance of effect of service quality and promotion on consumer loyalty which is moderated by customer satisfaction. This type of research is a survey of consumers of SFA Steak & Resto Karanganyar. A sample of 100 consumers with purposive sampling technique. Data collection techniques used questionnaire and literature study. The data an...
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PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI SITUS ONLINE STORE LAZADA (Survei pada Mahasiswa Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 4
(2019)
The purpose of this research is to analyze the significance of the influence of trust, convenience and price on purchasing decisions through Lazada's online store site to students of Universitas Slamet Riyadi Surakarta. This research uses survey method, the type of data used is qualitative data and quantitative data, the data sources used are primary data and secondary data. The population in this study were all students of Universitas Slamet Riyadi Surakarta who had made purchases through the L...
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ANALISIS PENGARUH PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
Marketing has an important role in the success of the company, especially in the face of competition, maintaining excellence and developing a business to always achieve profit. This study aims to determine the effect of promotion and trust on consumer loyalty in the Semanggi Printing Association. This study uses purposive sampling method, the population in this study is the consumers of Semanggi Printing Association as many as 100 respondents. Data collection method used: questionnaire. Data ana...
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PENGARUH LOKASI, KUALITAS PELAYANAN, DAN FASILITAS HOTEL TERHADAP KEPUTUSAN MENGINAP PELANGGAN DI HOTEL (Survei pada The Margangsa Hotel Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
The purpose of this research is to analyze the significance of the influence of the location, quality of service and hotel facilities partially or simultaneously against the decision of stay at The Margangsa Hotel. Technique of data analysis used the test of validity, reliability test, test the assumptions of classical linear regression, and multiple, t test, F test and coefficient of determination. The research results obtained conclusions that: there is a significant influence of the location...
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ANALISIS PENGARUH HARGA, PELAYANAN, DAN PERSEPSI REPUTASI TERHADAP LOYALITAS MENGGUNAKAN JASA OJEK ONLINE (Survei pada Pelanggan Go-Jek Kota Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
This study aims to analyze the significance of the influence of price, service, and reputation perception variables on the loyalty of Go-Jek customers in Solo city and analyze dominant influencing variables. Types of survey research, types of qualitative and quantitative data. Data sources are primary data and secondary data. The population of all Go-Jek customers in Solo is the February 2018 period whose numbers are unknown. Sample of 100 respondents with purposive sampling technique. The colle...
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ANALISIS RETURN ON EQUITY, CORPORATE SOCIAL RESPONSIBILITY, DAN GOOD CORPORATE GOVERNANCE TERHADAP NILAI PERUSAHAAN (Survei pada Perusahaan Manufaktur di Bursa Efek Indonesia Tahun 2015-2016)
Research Fair Unisri
Vol 3
, No 1
(2019)
Untuk meningkatkan nilai perusahaan,faktor-faktor yang harus diperhatikan adalah: ROE, CSR dan GCG, Tujuan dari penelitian ini untuk menganalisis signifikansi pengaruh ROE, CSR, dan GCG terhadap nilai perusahaan. Hipotesis penelitian ini adalah diduga ada pengaruh signifikan ROE terhadap nilai perusahaan, pengaruh signifikan CSR terhadap nilai perusahaan dan pengaruh signifikansi GCG terhadap nilai perusahaan. Penelitian ini menggunakan metode survei yang dilakukan pada website masing-masing per...
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STRATEGI PENINGKATAN KETRAMPILAN PADA ANGGOTA KARANG TARUNA DESA PAPAHAN KECAMATAN TASIKMADU KABUPATEN KARANGANYAR
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 2
, No 2
(2018)
Karang Taruna merupakan salah satu anggota masyarakatyang rata rata masih berusia muda, mereka masih bersemangat besar untuk maju. Tidak terkecuali anggota Karang Taruna di Desa Papahan Kecamatan Tasikmadu Kabupaten Karanganyar. Permasalahan yang ada adalah beragamnya kondisi sosial ekonomi, pendidikan, status sosial yang ada pada anggota Karang Taruna di Desa Papahan Kecamatan Tasikmadu tersebut, mereka ada yang bekerja, ada yang sekolah, kuliah dan banyak diantara mereka yang belum bekerja wal...
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ANALISIS SELF CONTROL, PENGETAHUAN KEUANGAN, DAN PENGALAMAN KEUANGAN TERHADAP PERENCANAAN INVESTASI
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
Investment planning is an act of allocating a number of funds currently made inthe hope of obtaining future income. Investment planning is an important thing that isowned by people who have a fixed income so that the income derived from the results oftheir work can be useful for their future. The population in this study were permanentincome people in Jaten Village, Karanganyar Regency. The sampling technique usesporous sampling and snowball sampling, a sample used by 100 people. Data collection...
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PENGARUH LOKASI, EKUITAS MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the effect of location, brand equity, productquality and price on puchase decision used car and analyze the dominant variableinfluence to the purchase decision used car. This study is a survey. The population of theresearch is consumer buyers of used car Bursa Mobil Bekas Sriwedari Surakarta. Thesample was 100 people with convenience sampling technique. Data collection techniquesused questionnaires, observations and literature studies. Data analysis techni...
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PENGARUH HARGA, KUALITAS PRODUK, DAN MEREK TERHADAP MINAT BELI KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the significance of the influence of price,product quality, brand on consumer purchase intention. This type of research is a surveyon consumer Rainovel’s Distro in Surakarta. Sample as many as 100 people withaccidental sampling method. Data collection techniques used questionnaires,observations and documentation. Data analysis used multiple linear regression. Theresults showed that 1) Prices has a significant effect on consumer purchase intention 2)Produ...
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