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Analisis Social Media Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Skincare
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study aims to analyse the effect of Social Media Marketing and Influencer Marketing on purchasing decisions for skincare products. Using a qualitative research method through a literature review, this study evaluated the effectiveness of both marketing strategies in influencing consumers. The results showed that Influencer Marketing has a significant influence due to its ability to build trust and emotional connection with the audience. In contrast, Social Media Marketing does not always ha...
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Eksplorasi Warisan Budaya Melayu: Seni, Kuliner, dan Festival yang Menyatu di Masyarakat
Elmustian Elmustian
; Viona Julya Marsha
; Elisia Elisia
; Nasya Aprilia Fitri
; Naila Amri
; Helicya Fitriani
; Surya Darma
; Winda Triski
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
The cultural heritage of the Malay community encompasses various significant aspects that reflect its richness, values, and identity, from social systems to festivals celebrating tradition. The Malay community is known for its egalitarian approach, evident in their language, social interactions, and open markets where nobles and commoners could mingle freely. Traditional arts and crafts, performing arts, and cuisine showcase the unique and rich cultural heritage passed down through generations....
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Korelasi Ilmu Pengetahuan, Metode Ilmiah Dan Penelitian
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
Science and the scientific method are two closely related concepts that support the development of research. The scientific method provides a systematic framework for acquiring, validating, and organizing knowledge, while science serves as the theoretical foundation for further exploration. This study employs a Systematic Literature Review (SLR) approach to evaluate the relationship between science and the scientific method in advancing research. By analyzing recent literature, this article iden...
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Analisis Dampak Penggunaan Teknologi dan Peningkatan Pengetahuan pada Pendapatan Petani Kopi di Kecamatan Sangir Kabupaten Solok Selatan
Transformasi: Journal of Economics and Business Management
Vol 4
, No 1
(2024)
This research was motivated by the uneven use of technology in coffee plantations, resulting in unstable harvests and poor quality. This is also caused by a lack of knowledge in processing coffee in Sangir District, South Solok Regency, so that the income obtained by farmers is less than optimal. So the researcher wants to analyze the impact of the use of technology and increased knowledge on the income of coffee farmers in Sangir District, South Solok Regency. The method in the study is Qualita...
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Eksplorasi Nilai-Nilai Kebangsaan dan Religius dalam Kegiatan Sosial BPC GMKI Sentani
CIVICS EDUCATION AND SOCIAL SCIENCES JOURNAL
Vol 6
, No 2
(2024)
Perubahan zaman dan dinamika masyarakat kontemporer memunculkan tantangan terhadap relevansi nilai-nilai religius dan kebangsaan dalam konteks kegiatan sosial. Penelitian ini bertujuan untuk menganalisis bagaimana BPC GMKI Sentani merespons dinamika tersebut dengan mempertahankan esensi nilai-nilai religius dan kebangsaan sambil beradaptasi dengan tuntutan zaman. Menggunakan metode kualitatif dengan pendekatan eksploratif, penelitian ini menggali secara mendalam berbagai isu yang dihadapi oleh G...
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Analisis Yuridis terhadap Prinsip Kejelasan dan Kepastian Hukum dalam Peraturan Perundang-Undangan : Studi Kasus Uu No. 12 Tahun 2011
Sitorus, Hizkia
; Manik , Ari Yohannes Setiawan
; Ameytia Rizka Aulia
; Desinta
; Zahra Nur Aqila
; Saragih, Rupma Riana
; Herlinda
; Ramsul Nababan
; Maulana Ibrahim
CIVICS EDUCATION AND SOCIAL SCIENCES JOURNAL
Vol 6
, No 2
(2024)
Prinsip kejelasan hukum mengatakan bahwa standar hukum harus dirumuskan dengan cara yang jelas dan tidak ambigu. Ini penting untuk menghindari interpretasi yang berbeda, yang dapat menimbulkan keraguan bagi masyarakat. Ketika peraturan tidak jelas, orang atau organisasi yang mempengaruhi mungkin mengalami kesulitan untuk memahami hak dan kewajiban mereka, yang dapat menyebabkan pelanggaran hukum tanpa disadari. Penelitian ini dilakukan dengan penelitian kualitatif dengan pendekatan literatur ada...
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Implementasi Program Ketahanan Pangan di Desa Permisan Kecamatan Jabon
Sosio Dialektika : Jurnal Ilmu Sosial Humaniora
Vol 9
, No 2
(2024)
Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pelaksanaan program ketahanan pangan dan untuk mengetahui permasalahan-permasalahan pada program ketahanan pangan di Desa Permisan Kecamatan Jabon. Penelitian ini menggunakan metode kualitatif, dengan melakukan observasi, wawancara, dan dokumentasi. Hasil dari penelitian berdasarkan teori Implementasi yang dikemukakan oleh Edwards III menunjukkan bahwa : 1) Komunikasi, penyampaian informasi kepada para petani melalui kegiatan bimbingan...
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Analisis Sentimen Ulasan Aplikasi Shopee Menggunakan Algoritma Random Forest, Naïve Bayes, dan Support Vector Machine di Kota Semarang
Digital Business Intelligence Journal
Vol 1
, No 1
(2024)
The growth of e-commerce in Indonesia has led to the emergence of various online shopping platforms, with Shopee being one of the most popular in Semarang City. User reviews on the Shopee application serve as a valuable data source for analyzing customer satisfaction levels; however, the large volume of data requires a systematic and accurate analytical approach. This study aims to analyze user review sentiments of the Shopee application using three machine learning algorithms: Random Forest, Na...
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EFFECTIVE LEADERSHIP STYLE TO IMPROVE PERFORMANCE: CASE IN THE TECHNOLOGY SECTOR IN THE ERA OF SOCIETY 5.0
Riyanto, Fery
; Chasanah, Amalia Nur
; Puspitasari, Diana
; Kadarningsih, Ana
; Ibrahim, Nor Fauziana
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
The era of society 5.0 is accompanied by rapid social and economic transformation in all sectors of human life. The demand for rapid change is undoubtedly felt by all sectors, especially technology sector organizations, where they must adapt to change. Leadership has become an important role in this sector because of the demands of change to determine organizational success. Therefore, this research aims to explore effective leadership styles to improve the performance of technology sector emplo...
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THE INFLUENCE OF WORK MOTIVATION, COMPENSATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE (CASE STUDY AT MATAHARI DEPARTMENT STORE PARAGON SEMARANG)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
This research aims to determine the influence of the variables Work Motivation, Compensation and Work Disciplin on Employee Performance at Matahari Departement Store Paragon Semarang. The research is a quantitative study using 105 responden from Matahari Departement Store employees in the sales promotion section. The method used is multiple linear regression SPSS program version 23. Multiple linear regression analysis technique Y = α + β1X1 + β2X2 + β3X3 + e. The research data variable is Em...
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