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THE INFLUENCE OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR: AN AI-POWERED SENTIMENT ANALYSIS IN THE DIGITAL AGE
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This consider points to assess the affect of brand image on customer obtaining behavior in a computerized setting by joining quantitative strategies and counterfeit insights (AI)-based opinion examination. Essential information collection was conducted through an internet overview of 212 respondents matured 21–35 a long time who routinely make online buys, whereas auxiliary information was gotten from 5,000 customer comments on social media and e-commerce destinations. The comes about of the rel...
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KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (p...
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STRATEGI PENYIMPANAN BAHAN BAKU UNTUK MENJAGA KUALITAS PRODUK PASTRY DI THE ALANA HOTEL & CONVENTION CENTER SOLO
Ari Indriastuti, Wahyu
; Ari Indriastuti, Wahyu
; Sari, Tiara Puspita
; Sulistijo, Surjo
; Anandita, Arnes
Mabha Jurnal
Vol 6
, No 1
(2025)
Penelitian ini bertujuan untuk mengetahui tentang strategi penyimpanan bahan baku pada Pastry Section di The Alana Hotel Solo. Peneliti ingin membandingkan prosedur dalam penyimpanan bahan baku dengan Standar Operasional Prosedur (SOP) yang berlaku di The Alana Hotel Solo. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa penyimpanan bahan baku pastry belum memenuhi standar. Selain itu, bahan-baha...
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The Effectiveness of Interpersonal Communication in Online Learning in Providing Communication Science Students at the University of Muhammadiyah Madiun
Istikhomah, Fajar
; Tri Mawarni, Aprilia
; Aulia Al Rasyid, Anggita
; Jerry
; Khudin, Mifta
; Anniza Andyani, Rhavida
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
This research aims to find out whether interpersonal communication in online learning can help students of the Muhammadiyah University of Madiun communication science study program learn better. The approach taken in this research is a quantitative approach which focuses on testing theory by measuring or calculating research variables and using statistical techniques to analyze data. In this research all questions were made in Google form with a Likert scale. The sampling method used is the Slov...
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The Influence of Compensation, Motivation and Work Environment on Employee Performance : (Case Study on Sultan Agung Syariah Consumer Cooperative RSI Sultan Agung Semarang)
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
This study aims to determine the effect of compensation, motivation and work environment on employee performance at Kopmensa RS Sultan Agung Semarang. The type of research used is quantitative research with an ex post facto approach. The population in this study were all Kopmensa employees and the sample used was 75 employees using a sampling technique, namely simple random sampling. The data collection technique used a questionnaire. The data analysis technique used was Multiple Linear Regressi...
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Revitalisasi Peran Masyarakat Adat dalam Penetapan dan Pengelolaan Taman Nasional Mutis-Timau
Public Service And Governance Journal
Vol 6
, No 1
(2025)
Mutis Timau National Park is an important conservation area located in the South central Timor Regency, North Central Timor Regency and Kupang Regency, East Nusa Tenggara, which includes the customary areas of various local communities in West Timor-Indonesia. The establishment of this National Park gives a controversial impression from the indigenous people as stakeholders who have long lived, inherited, preserved and controlled the Mutis Timau area, the indigenous people feel that the consolid...
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Strategi Pembelajaran Berdiferensiasi Pada SMP Negeri Se-Kecamatan Pubian
Manajemen Pendidikan
Vol 20
, No 1
(2025)
This study aims to analyze the implementation of differentiated instruction strategies at public junior high schools in Pubian District, Central Lampung. Using a qualitative case study approach, data were collected through classroom observations, in-depth interviews with teachers and principals, and analysis of teaching documents. The findings reveal that the implementation of differentiated instruction remains suboptimal in four key aspects: content, process, product, and learning environment....
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Proyeksi Produksi dan Konsumsi Gula Pasir di Indonesia 2022 2025 serta Implikasinya terhadap Target Swasembada Nasional
Amaliya, Arina
; Supriono, Agus
; Yanuarti, Rizky
; Aji, Joni Murti Mulyo
; Ridjal, Julian Adam
; Soejono, Djoko
; Ibanah, Indah
Journal of Agribusiness, Social and Economic
Vol 5
, No 1
(2025)
Research aims to forecast sugar production and consumption in Indonesia for 2022–2025 and analyze its implications for the national self-sufficiency target by 2025. The research method employs ARIMA (Autoregressive Integrated Moving Average) time series analysis using secondary data from BPS and the Ministry of Agriculture (1990–2021). Results indicate that sugar production in 2025 is projected to reach 2.72 million tons, while consumption will hit 8.45 million tons, resulting in a mere 32.19% s...
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A REKAYASA MESIN PENGADUK ADONAN ROTI DALAM UPAYA PENINGKATAN KAPASITAS PRODUKSI DI UKM ROTI DAMPIT SUKOHARJO
Abdi Masya
Vol 6
, No 1
(2025)
Roti dan kue merupakan makan yang familiar dikonsumsi oleh masyarakat Indonesia, meskipun hal ini bukan makanan pokok. Masyarakat membutuhkan roti dan kue sebagai selingan makanan pokok dan juga sebagai hidangan pada momen –momen tertentu seperti hari raya dan hajatan. Tingginya permintaan masyarakat akan produk ini dimanfaatkan oleh UKM Roti Dampit menjadi peluang usaha yang menjanjikan dengan produksi roti dan kue. Sebagai usaha kecil, UKM Roti Dampit memiliki keterbatasan sumber daya un...
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PERAN MEDIASI STRES KERJA DALAM HUBUNGAN BEBAN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KEPUASAN KERJA PADA KARYAWAN PT. DELTA DUNIA SANDANG TEKSTIL (DDST) DEMAK
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of Workload and Physical Work Environment on Job Satisfaction of employees of PT. Delta Dunia Sandang Tekstil (DDST) in Demak, with Job Stress as an intermediary variable. Using 180 samples and multiple linear regression analysis (Smartpls v4), it was found that Workload, Physical Work Environment, and Job Stress significantly affect Job Satisfaction. Physical Work Environment has the greatest influence on Job Stress (effect size 0.785), indicating the importance o...
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