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Peran Penting Komunikasi Pemasaran dalam Mewujudkan Usaha yang Mandiri bagi para Pelaku UMKM di Wilayah Kotabaru
Khuzaini Khuzaini
; Junaidi Junaidi
; Noorlaily Maulida
; Ilisa Fajriyati
; Sanusi Sanusi
; M. Haris Syafitri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 2
(2024)
Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the local and national economy, especially in the Kotabaru area. MSMEs play a role in absorbing labor, overcoming poverty, and distributing development results. MSMEs usually produce on a small scale and require attention in marketing the products they produce. Marketing communication can be a strategy for every MSME to learn to introduce the products they produce to other parties or the general public so that they have t...
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PELATIHAN DIGITAL MARKETING DENGAN MEMANFAATKAN MEDIA SOSIAL UNTUK MEMBANGUN GENERASI MUDA MENJADI ENTEPRENEUR DI SMA XYZ
Jurnal Abdimas Bhakti Indonesia
Vol 5
, No 1
(2024)
Media promosi digital diharapkan menjadi pilihan yang efektif untuk pelaku usaha dalam mengembangkan bisnis dan menjangkau pasar nasional maupun internasional. Digital marketing dan e-commerce atau marketplace dapat menjangkau wilayah yang lebih luas dibanding pemasaran secara konvensional, sehingga hal ini menjadi pilihan yang solutif untuk ekspansi bisnis. Pelatihan ini bertujuan untuk memberikan edukasi kepada siswa tentang digital marketing dan bagaimana menggunakan e-commerce atau marketpla...
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ANALISIS NILAI TAMBAH GULA KELAPA INDUSTRI RUMAH TANGGA DI DESA GUNTURHARJO KECAMATAN PARANGGUPITO KABUPATEN WONOGIRI
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 8
, No 1
(2024)
Coconut sap is the raw material used for making coconut sugar in Gunturharjo Village, Paranggupito District, Wonogiri Regency. The research objective is to determine the value added of coconut sugar. The basic research method uses a qualitative design with a quantitative approach. Purposive location taking. Respondents are owners of the coconut sugar industry, numbering 5 household industries in Gunturharjo village. The analysis method uses the hayami method. The research results show that IRT c...
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Pendampingan Pelatihan Aplikasi Media Sosial Di Masa Pandemi Covid 19 Pada Batik Av Production
Pratiwi, Adcharina Adcha
; Suranto, Suranto
; Nurgiyatna3, Nurgiyatna
; Musabbikha, Musabbikha
; Sofyan, Aan
Jurnal Pengabdian Teknologi Tepat Guna
Vol 5
, No 2
(2024)
Kegiatan pengabdian kepada masyarakat (PKM) bertujuan memberikan pendampingan tentang pentingnya digital marketing dalam penjualan produk batik, agar produk batik dapat terjual dengan maksimal di masa pandemi covid 19. Kegiatan dilakukan di Batik AV Production Pilang Masaran Sragen. Manfaat kegiatan: (a) penerapan digital marketing (shopee), web perusahaan, akun tiktok, akun instagram, akun facebook, (b) pengenalan pentingnya digital marketing bagi pemasaran produk bagi batik AV dan masyarakat s...
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Pemberdayaan Masyarakat Lokal dalam Pembangunan Pariwisata Berkelanjutan di Tana Toraja, Sulawesi Selatan
Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Vol 3
, No 1
(2024)
In the Effort to Develop the Tourism Industry in Tana Toraja, with the concept of sustainable development requires the involvement and empowerment of local communities. Local communities have a central role in preserving culture and the natural environment, and are the main beneficiaries of tourism activities. The purpose of this paper is to encourage local communities to actively participate in planning, decision-making, and tourism management processes in their area. Local communities have tra...
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Bidang Garapan Kurikulum dalam Administrasi Pendidikan
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 3
, No 3
(2024)
The field of curriculum work in educational administration, which is an important process for achieving learning goals. In this field, the preparation of syllabi, lesson plans, semester programs and annual programs is the main focus. It is important to consider factors such as student abilities, resources, and community needs. Elements and areas of educational administration include organization, management, communication, governance/administration, personnel/personnel, financial/financial, faci...
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HUBUNGAN ANTARA BEBAN KERJA DENGAN KELELAHAN KERJA PADA PEKERJA KONSTRUKSI PROYEK KERETA CEPAT JAKARTA BANDUNG DI PT. WASAKA TOMO ENGINEERING
Bhamada Occupational Health and Safety Environment Journal (BOHSEJ)
Vol 2
, No 1
(2024)
Adanya indikasi bahwa pekerja lapangan di PT. Wasaka Tomo Engineering mengalami kelebihan jam kerja, sehingga berpotensi terjadinya kelelahan kerja yang nantinya beresiko terjadinya kecelakaan kerja. Kemudian penulis mengaitkan penyebab dari kelelahan kerja dengan beban kerja. Adapun tujuan umum dari penelitian ini adalah mengetahui hubungan antara beban kerja dengan kelelahan kerja pada pekerja konstruksi proyek kereta cepat Jakarta Bandung di PT. Wasaka Tomo Engineering, serta tujuan khusus da...
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The Influence of Self Efficacy and Emotional Intelligence on Employee Performance through Job Satisfaction at PT. Telkom Indonesia Regional 1 Sumatera
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 1
(2024)
This research aims to see the extent to which Self efficacy and emotional intelligence affect employee performance with job satisfaction as an intervening variable at PT. Telkom Indonesia Regional 1 Sumatra. The sample selection technique used random sampling and a sample of 42 respondents was obtained. Data analysis techniques use multiple regression analysis and path analysis. From the results of the hypothesis test it can be concluded that Self Efficacy has a positive and significant effect o...
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Transformasi Digital dalam Pendidikan: Meningkatkan Kualitas Pembelajaran Melalui Teknologi
Riska Rahman Tanjung
; Annida Azhari Ritonga
; Bintang Mahrani Abdullah
; Nita Afriani Siregar
; Armilah Armilah
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 2
(2024)
Digital transformation is changing the paradigm of the world of education and has a major impact on learning and teaching methods. This article discusses key aspects of transformation such as increasing accessibility to information, developing 21st century skills, digital literacy, and various forms of lifelong learning online, distance, and personal. Digital assessments are also an important element in measuring student learning progress. These changes not only bring opportunities but also chal...
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Peningkatan Keterampilan Menulis Teks Prosedur Melalui Penggunaan Media Video
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 2
(2024)
The aim of this research is to determine the improvement of procedure text writing skills through the use of video media. The research method used is a literature review which collects descriptive information and data regarding improving writing skills using video media. The research results show that using video media can improve students' writing skills because videos can display real information in an interesting and not boring presentation so that students' interest in learning increases and...
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