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ANALISIS PENGARUH WORD OF MOUTH, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA BENGKEL SEPEDA MOTOR CAHYA RIZKY MOTOR (Survei pada Pengguna Bengkel Cahya Rizky Motor di Ngringo, Palur)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of this study was to analyze the significance of (1) the effect of variable Word of Mouth on purchasing decisions services workshop Cahya Rizky Motor in Ngringo, Palur (2) to analyze the significance of the effect of variable locations on purchasing decisions services workshop Cahya Rizky Motor in Ngringo, Palur (3) to analyze the significance of variables influence the quality of service to the purchasing decision Cahya workshop services Rizky Motor in Ngringo, Palur. The population...
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PENGARUH KOMPENSASI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI (Survei Pada Karyawan PD. BPR Bank Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
This study aimed to analyze the effect of compensation to employee performance, influence of compensation on motivation, motivational influence on employee performance, effect of compensation to employee performance and motivation as a mediating variable. The population in this study were all employees in PD. BPR Solo Bank totaling 38 respondents. Data collection technique used questionnaire and data analysis techniques using validity, reliability test, classic assumption test, path analysis (pa...
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ANALISIS PENGARUH CITRA PASAR TRADISIONAL TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Pasar Gede Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of the research are to analyses (1) the effect of the traditional market image to the consumer; (2) the effect of the traditional market image to consumer loyalty; (3) the effect of consumer satisfaction to consumer loyalty; (4) the effect of traditional market to consumer loyalty with cunsomer satisfaction as the mediating variable. Population on the research are the consumers of the Pasar Gede, Solo. There are 100 samples, taken with accidental sampling. Data colction technique use...
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ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN PADA WARUNG STEAK DI PUNGGAWAN SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
This study aims to analyze (1) the impact of product quality to customer satisfaction (2) the impact of product quality to the quality of service (3) the effect of price perception on consumer satisfaction. The population of this research is all consumer WS (warung steak) with a total sample of 70 respondents. The technique of collecting data using questionnaires instrument through the stages of testing the validity and reliability first. Test requirements using classic assumption test. Based on...
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PENGARUH PELATIHAN DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DENGAN MASA KERJA SEBAGAI VARIABEL MODERASI (Survei pada Karyawan ARFA Barbershop Cabang Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
This study aimed to analyze the significance of the effect of training on employee performance, the effect of job satisfaction on employee performance, the effect of tenure on employee performance, the effect of training on employee performance moderated by tenure, and the effect of job satisfaction on employee performance moderated by tenure. The study population was all employees working in 8 outlets ARFA Barbershop Solo Branch, with a sample of 38 respondents. Data collection methods used are...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN NILAI PELANGGAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of this study was to analyze the effect of service quality and cusotmer value on loyalty and analyze the effect of the service quality on cusomer loyalty mediated by customer value. This study is a survey. Population are customer Popeye Chicken Express Nusukan 1 Surakarta. Sample as many as 100 people with purposive sampling and convenience sampling. The type of data used quantitative and qualitative data. Sources of data used primary data and secondary data. The technique of collect...
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ANALISIS PENGARUH TINGKAT KEBUTUHAN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study was to analyze the effect of: 1) Level of needs on brand image. 2) Marketing mix on brand image. 3) Level of needs on purchase decision. 4) Marketing mix on purchase decision. 5) Brand image on purchase decision. 6) Level of needs on purchase decisions with brand image as a mediating variable and 7) Marketing mix on purchase decisions with brand image as a mediating variable. This study is a survey and types of data are quantitative and qualitative data. The data source...
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ANALISIS PENGARUH CITRA MEREK, KESADARAN MEREK, PERSEPSI KUALITAS, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS (Survei pada Mahasiswa Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The objectives of the study were to analyze (1) The influence of brand image toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (2) The effect of brand awareness toward puchasing decisiom on University student of Slamet Riyadi Surakarta. (3) The effect of quality perception toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (4) The Effect of brand Loyalty toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. The population i...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi Pada Konsumen Larissa Aesthetic Center Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of products against customer satisfaction. 2) to analyze the significance of the influence of the quality of service of consumer satisfaction. 3) to analyze the significance of the influence of promotions against consumer satisfaction. 4) to analyze the significance of the influence of consumer satisfaction consumer loyalty against. 5) to analyse the influence of the quality of products consumer loya...
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PENGARUH FASILITAS, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN NGGONE KONCOKU COFFE HOUSE DI SURAKARTA (Survei pada Pelanggan Nggone Koncoku Coffe House di Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to analyze (1) the effect facilities on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (2) the effect of service quality on customer satisfaction Nggone Koncoku Coffe House in Surakarta. (3) the effect of price on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (4) the dominant variable influence on consumer satisfaction Nggone Koncoku Coffe Huse in Surakarta. The study population was the whole kosumen Nggone Kocoku Coffe House with a sample of 100...
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