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Analisis Tiga Dimensi Short Video Marketing Yang Mempengaruhi Purchase Intention Generasi Z
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Short videos are videos that are five seconds to five minutes long. Short video marketing is now popular because it is considered interesting and interactive. This research was conducted to analyze the dimensions in short video marketing that influence generation Z's purchase intention, the dimensions used are the Emotional, Entertain, and Informative dimensions. The research method that used is literature study. The results showed that the emotional dimension has a significant effect on purchas...
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Sosialisasi Dan Pelatihan Packaging Pada UMKM Di Kelurahan Blitar Untuk Meningkatkan Daya Jual Produk
Ardiansyah Putra
; Ariyani Dewi Safitri
; Clariska Oktania Mega Saputri
; Della Aulia Riskha Arifinda
; Haliza Nugraheni
; Gideon Setyo Budi Witjaksono
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Packaging is one part of a product's marketing strategy in order to increase competitiveness. The socialization and packaging training held in the Blitar village aims to provide understanding and assist MSME in increasing the attractiveness and selling value of their products so that they can be accepted by consumers. The result of this packaging socialization and training activity is to provide insight into innovative, attractive and up to date packaging so that the products being s...
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SALES PERFORMANCE IMPROVEMENT MODEL BASED ON INTRINSIC RELIGION, HALAL PRODUCT KNOWLEDGE, AND SERVICE VALUE CAPABILITY
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study aims to identify the effect of intrinsic religiosity, halal product knowledge, and service value capability on the sales performance value of sharia insurance products. The population of this study was all sharia insurance agents from Prudential insurance in Semarang city. The population in this study was unknown exactly, so the number of samples was calculated using Slovin formula and 150 people were obtained as the sample through the snowball sampling method. Multiple linear regress...
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DAMPAK UPAH MINIMUM TERHADAP TINGKAT PENGANGGURAN TERBUKA DI PROVINSI MALUKU
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
The problem of wages is a classic problem that has not been resolved until now. The government is not only facing the problem of surplus labor or the problem of an increasing workforce, but how to make policies related to the protection and improvement of workers' welfare. Maluku with a population that continues to increase from year to year. BPS noted that in August 2019, Maluku Province was ranked third with the highest unemployment rate nationally. The purpose of this study is to see the impa...
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TEAM ORIENTED LEADERSHIP: A NEW APPROACH TO MOTIVATE SALESPERSON
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study examines how to achieve sales performance through team oriented leadership and team work quality. Teamwork can run smoothly if in organization have a team-oriented leader. The sampling technique used snowball sampling with the selection of respondents using purposive sampling (non probability sampling). This study used a sample of 348 salespeople from the life insurance industry. The data was collected by distributing questionnaires and direct interviews with salespeople. The results...
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RETRACTED : MENINGKATKAN KEPATUHAN WAJIB PAJAK UMKM PADA ERA NEW NORMAL MELALUI PEMBERIAN INSENTIF PAJAK, PENINGKATAN KONDISI KEUANGAN DAN KESADARAN PAJAK
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This article has been retracted at the request of the Editor-in-Chief and Publisher. Please see Elsevier's policy on article withdrawal.
Reason: This article identical to the previously published article:“ Meningkatkan Kepatuhan Wajib Pajak UMKM Pada Era New Normal Melalui Pemberian Insentif Pajak, Peningkatan Kondisi Keuangan Dan Kesadaran Pajak”, Jurnal Owner : Riset dan Jurnal Akuntansi, Vol 6, No 2 (2022) 2167- 2179 authored by Budi Riyanti and Erna Sudarmawanti. DOI : 10.33395/owner.v6i2.8...
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INCREASED USE OF E-MONEY DURING THE COVID 19 PANDEMIC
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
The implementation of information technology has been widely used in daily activities in society, which is indicated by the presence of various information technology facilities developed for the community. The emergence of smartphones is solid evidence of the existence of sophisticated technology as a form of creativity and innovation created by humans in this modern era. The Covid-19 pandemic that started in early 2019 also played a role in the increased use of e-money. Based on the results of...
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THE SUSTAINABILITY REPORTING WITHIN THE ASEAN COUNTRIES; A BIBLIOMETRIC ANALYSIS REVIEW
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
Sustainability reporting is one of the company’s efforts to present non-financial information to stakeholders. It is hoped that this will increase the company’s transparency in all its activities related to the environment, social and economy. This study used a bibliometric analysis related to the previous studies related to the issue of sustainability reports. The current study was conducted by using data from the Scopus sources. The keyword used is sustainability reporting with a total data o...
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Pemberdayaan Literasi-Numerasi Berpendekatan Media Digital pada Siswa Sanggar Kulim Kedah dan Ar-Rahmah Penang Malaysia
Hernawan Sulistyanto
; Djumadi
; Sabar Narimo
; Harun Joko Prayitno
; Sofyan Anif
; Heriyanti Tahang
; Anggun Kusuma Budi
; Fadtma Alfita Septyaningrum
Buletin KKN Pendidikan
Vol 5
, No 1
(2023)
Kemampuan literasi dan numerasi merupakan ketrampilan dasar kependidikan yang perlu dimiliki oleh siswa termasuk anak pekerja migran asal Indonesia di Malaysia. Paguyuban masyarakat Indonesia melalui Sekolah Indonesia Kuala Lumpur (SIKL) telah bekerja sama dengan pihak Kedutaan Besar RI di Kuala Lumpur membentuk sanggar-sanggar belajar (SB) yang sudah berjalan secara rutin dengan target para siswa dapat mengikuti “Kejar Paket”, diantaranya yakni SB Ar-Rahmah Penang dan SB Kulim Kedah. Sesuai has...
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Improving the English Skills of Elementary School Students in Tourism Areas
Buletin KKN Pendidikan
Vol 5
, No 1
(2023)
English is an international language used by the global community from various countries to communicate with each other by default. However, not all people living in tourism areas, including schoolchildren, have fluent English skills. Even though school children are the next generation, who will later develop tourism potential in the area, this service provides English language training to elementary school students in potential tourism areas in Belitung Regency. The community service method is...
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