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The Influence of Immersive Commerce and Augmented Reality on Increasing Trust in E-Commerce Transactions
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the impact of immersive commerce and augmented reality (AR) on consumer trust in e-commerce transactions using secondary industry data from the BrandXR 2025 Research on Augmented Reality in Retail & E-Commerce. Quantitative data was analyzed descriptively to evaluate the adoption rate of immersive technologies (immersive commerce and AR) and their relationship with consumer trust perceptions. The results show that immersive commerce, characterized by interactive an...
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The Effect of Digital Literacy and Technology Adaptation on the Performance Effectiveness of Cadres with Digital Competence as an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
Digital transformation in public health services requires cadres to possess adequate digital literacy and technology adaptation skills. This study aims to analyze the influence of digital literacy and technology adaptation on the effectiveness of cadre performance, with digital competence as an intervening variable in Pekalongan Regency. The study population was health cadres in Pekalongan Regency, with a sample of 90 respondents selected using a technique that was part of the total population o...
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Synegrizing Humanistic-Digital Andragogy: Enhancing MAster's Students' Engagement in Management Throught Gamification and Visual Thinking
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
Higher education management at the master's level currently faces urgent challenges, namely learning fatigue and low engagement among professional students, especially in Prior Learning Recognition (RPL) classes. Currently, lecturers still tend to apply conventional learning methods based on static presentations that fail to accommodate andragogical characteristics due to a lack of dynamic interaction. Therefore, this study aims to evaluate the effectiveness of the “Humanistic Digital Andragogy”...
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GIS-based Ecological Vulnerability Assessment in a Mountainous Region: the Charvak Reservoir, Uzbekistan
Forum Geografi
Vol 40
, No 1
(2026)
Mountain reservoirs in steep terrain face geomorphic, hydrological, and development pressures, yet vulnerability maps can be hard to interpret in terms of drivers. An ecological vulnerability index (EVI) is developed for the Charvak Reservoir basin (Uzbekistan) from three subindices: topographic–geological risk index (TGRI; slope, lithological resistance, soil organic carbon, and distance to active faults), hydrological–ecological risk index (HERI; shoreline proximity and normalized difference w...
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The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the influence of e-marketing and customer engagement on marketing performance. Analyze the influence of e-marketing and customer engagement, customer trust on marketing performance. The sample size was 78 respondents using SEM PLS for data processing. The findings of this study are that there is a significant positive influence between e-marketing on marketing performance; there is a significant positive influence between customer engagement on marketing performance; t...
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Human Resource Reform and Transformational Leadership As a Determinant of Employee Professionalism: Analysis of the Role of Resistance Towards Change in Public Organizations
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This paper aims to analyze the influence of Human Resource Reform and Transformational Leadership on Civil Servant Professionalism, with Resistance to Change as a mediating variable. The research focuses on civil servants at the Semarang City Personnel, Education and Training Agency (BKPP Semarang City), an institution at the forefront of bureaucratic reform and talent management. A quantitative approach was employed through a survey of 77 civil servants using a saturated sampling technique. Dat...
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Dari Sampah Ke Sensitivitas Alam: Hubungan Aktivitas Memilah Sampah Terhadap Kecerdasan Naturalis Anak Usia 4 – 6 Tahun
Ayuningtyas, Fadilla
; Kurnia, Aam
; Sumaryanti, Lilik
; Ayuningtyas, Fadilla
; Kurnia, Aam
; Sumaryanti, Lilik
Paudia
Vol 15
, No 1
(2026)
Minimnya penerapan pendidikan lingkungan dalam pembelajaran anak usia dini menjadi tantangan di tengah meningkatnya urgensi pengelolaan sampah di Indonesia, khususnya di Jawa Barat. Salah satu pendekatan sederhana yang bermakna adalah pembiasaan aktivitas memilah sampah yang diterapkan mulai sejak dini. Penelitian ini bertujuan untuk menganalisis hubungan antara aktivitas memilah sampah dan kecerdasan naturalis anak usia 4 – 6 tahun di PAUD Nurul Amal, Kota Bandung. Penelitian ini menggunakan pe...
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ANALYSIS OF FACTORS AFFECTING CORN FARMING PRODUCTIVITY IN UJUNG TANAH VILLAGE, MARE SUBDISTRICT, BONE REGENCY
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 10
, No 1
(2026)
This study aims to determine the factors that influence corn farming productivity in Ujung Tanah Village Mare Sub-district Bone Regency. The variables examined in this study include labor, seeds, fertilizers, pesticides, capital, and land area. The research was conducted from March to April 2025 in Ujung Tanah, Mare Sub-district, Bone Regency. The factor used was a quantitative factor with a survey technique. Respondents were selected using Simple Random Sampling, with a total of 35 corn farme...
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VEGETATION COMPOSITION OF WEED SPECIES IN SUGARCANE (SACCHARUM OFFICINARUM) CROPS IN THE LOWLAND AREAS OF SIDOARJO AND THE HIGHLAND AREAS OF MOJOKERTO
Tarigan, Puji Lestari
; Septyaputri, Kurnia Adisya
; Fifianah, Hanip Nur
; Putri, Novi Dwi Mahendra
; Firmansyah, Hanif
; Novita, Maya
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 10
, No 1
(2026)
Weed Species Diversity in Lowland and Upland Sugarcane (Saccharum officinarum) Fields: Sugarcane (Saccharum officinarum L.) cultivation began intensively on the northern coast of Java Island from the 1830s to the 1870s. Because of the presence of weeds that can interfere with the growth of major crops such as sugarcane, it is important to identify and manage these weeds to maintain productivity levels. Weed competition for nutrients, water, and light can significantly reduce crop yields. Agricul...
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NUTRITIONAL CONTENT OF CASSAVA OUTBOW IN FERMENTATION USING EM-4 AND MA-11 BIOACTIVATORS
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 10
, No 1
(2026)
This study aimed to determine the effect of the use of EM-4 and MA-11 bioactivators on the nutritional content of fermented cassava cobs. The experiment was conducted in December 2025 at the FP Laboratory of Bantara University, using an experimental approach with a completely randomized design (CRD) featuring a one-way arrangement, which included three treatments and eight replications. The treatments applied were P0: cassava cobs combined with 5 cc molasses; P1: cassava cobs mixed with 5 cc mol...
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