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Analisis Keunggulan Produk Pegadaian Dalam Persaingan UPC Dengan Menggunakan Teknik Competitive Profile Matrix (CPM) Di UPC Karang Lewas dan UPC Alun-Alun Purwokerto
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This study aims to analyze the superiority of Pegadaian products in competition between Branch Service Units (UPC) using the Competitive Profile Matrix (CPM) technique at UPC Karanglewas and UPC Alun-Alun Purwokerto. The approach used is descriptive qualitative through case studies, with data collection through in-depth interviews, observation, and documentation. CPM analysis is carried out by identifying key success factors such as service quality, product variety, price, promotion, ease of acc...
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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, produc...
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Kajian Etnomedisan Obat Herbal Hipertensi Menggunakan Ekstrak Daun Penyambung Nyawa Pada Masyarakat Kampar Sebagai Sumber Belajar IPA
Jurnal Inovasi Pendidikan Sains (JIPS)
Vol 6
, No 1
(2025)
Hipertensi adalah kondisi medis yang ditandai dengan tekanan darah yang konsisten lebih tinggi dari tingkat normal. Tekanan darah diukur dalam dua angka: sistolik (tekanan saat jantung memompa darah) dan diastolik (tekanan saat jantung beristirahat di antara detak). Kondisi ini dianggap hipertensi ketika tekanan darah sistolik setidaknya 140 mmHg atau tekanan darah diastolik setidaknya 90 mmHg. Tujuan dari penelitian ini menyelediki penggunaan ekstrak daun penyambung nyawa sebagai obat hipertens...
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EMPOWERMENT OF NILA FISH FARMING WITH SAVE ENERGY WATER WHEEL AT KARANGANYAR DISTRICT
Abdi Masya
Vol 6
, No 1
(2025)
Nila fish is a food source containing animal protein, which is important for human health. The health of nila fish is the main factor that is prioritized by a number of cultivators and livestock breeders. The more quality air in the pond, the more stable the pond temperature will be, and the fish growth will accelerate. The air source comes from nature and is artificial, using a water wheel. The main problem is that the driving engine resource is quite large, 1 pk, which increases operational co...
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Analisis Portofolio Produk Harian KSP Gunung Slamet Cabang Ajibarang Menggunakan Matriks BCG
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
To achieve optimal funding, an effective marketing strategy is needed for the success of the company. The Boston Consulting Group (BCG) Matrix functions as an analytical tool designed to improve performance through mapping between units based on growth rates and relative market share. This research is a field study with a qualitative descriptive approach. The focus of this study is the daily products of KSP Gunung Slamet Ajibarang Branch. The data collection methods applied by the researcher con...
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Pengembangan dan Komersialisasi Desain Produk Aksesoris Interior Berbahan Baku Kain Perca Sebagai Upaya Meningkatkan Komersialisasi Usaha Bank Sampah Gulon Asri
Rohadatul 'Aisy, Nadhifia Iryadini
; Alimin, Nurhayatu Nufut
; Putri Novitabella, Trisna Dwi
; Pradini Priliana, Silmi Cahya
; Safi’i, Wisnu imam
; Pramesti, Sharfina Djati
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
The service activity is a continuation of the previous service activity, which is almost entering the final stage of efforts to commercialize Gulon Asri waste bank products. This service activity consists of material delivery activities and product making workshop activities along with recording video tutorials of the products being worked on. At this stage, waste bank women are taught to make video tutorials which can be used as a means of education about recycling fabric waste as well as a pro...
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Pengaruh Aksesibilitas Unit Lost And Found terhadap Kepuasan Penumpang PT. Gapura Angkasa di Bandar Udara Sultan Thaha Syaifuddin Jambi
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
Accessibility of lost and found units has a significant effect on passenger experience and their perception of airport services. In situations of lost or left behind items, passenger satisfaction is influenced by ease of access to services, including strategic location, clarity of information, and efficiency of reporting and retrieval processes. This study aims to measure the effect of accessibility of lost and found units on passenger satisfaction and the level of satisfaction at PT Gapura Angk...
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Penerapan Business Model Canvas dalam Meningkatkan Daya Saing Produk PT Jamkrindo Syariah Purwokerto
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This study aims to analyze the implementation of the Business Model Canvas (BMC) at the Purwokerto branch of PT Jamkrindo Syariah in addressing competitiveness within the Islamic finance sector. The BMC is a strategic framework consisting of nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This research employs a qualitative approach with descriptive analysis, utili...
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Manajemen Isu Bakso A Fung: Studi Kasus Insiden Kerupuk Kulit Babi
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
This study was conducted to determine how issue management was carried out by Bakso A Fung after the pork skin cracker incident. This study uses a qualitative research method with literature study techniques. From this incident, of course, Bakso A Fung requires several management strategies in managing this problem. This issue management strategy aims for the company to be able to know, observe, carry out, and resolve existing problems. The Bakso A Fung company identified the problem because thi...
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Design and Development of an Interactive Scouting Educational Game Using the MDLC Approach
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
This research aims to develop an Android-based educational game that can increase students' understanding of the concept of solving. The development method used is the Multimedia Development Life Cycle (MDLC) with a heuristic approach. This heuristic approach involves a user-oriented design process, prioritizing ease of use and compatibility with scouting materials. This game is designed with an attractive and interactive appearance, and is equipped with games that are tailored to students' abil...
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