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Peningkatan Semangat Berwirausaha Pada Paguyuban Umkm “Aku Bisa” Di Kota Semarang
Jurnal Pengabdian Teknologi Tepat Guna
Vol 5
, No 3
(2024)
Abstract: In Krobokan Village, West Semarang, there is a Micro, Small and Medium Enterprises Association (MSMEs)”AKU BISA”. This asssociation accommodates approximately 50 MSMEs with various types of productss produced, including culinary to handycraft. The problem faced by this association is that their business has not developed since at was pioneered until now. This is due to the lack of understanding of entrepreurship and the lack of entrepreneurial spirit. The purpose of Community Service i...
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ANALISIS VARIABEL-VARIABEL YANG MEMPENGARUHI KINERJA PRODUK DI PASAR UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN
Wibisono, Totok
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 10
, No 2
(2015)
This research analyzes the effect of innovation orientation, promotion support and sales person support to product performance at market in order to enhance sustainable competitive advantage. The formulation problems in this research are to show the effect of innovation orientation to product performance on market, sales person support to product performance on market, promotion support to product performance on market, each construct with sustainable competitive advantage through product perfor...
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