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THE EFFECT OF WORD OF MOUTH AND BRAND IMAGE ON TRUST AND PURCHASE INTENTION
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
High consumer purchase intention can be obtained by trust built from Word Of Mouth (WOM) and brand image. This study aimed to reveal the effect of WOM and brand image on trust and purchase intention and the role of trust in mediating the effect of WOM and brand image on the purchase intention of Tokopedia consumers in Semarang City. The samples were obtained using a purposive sampling technique of 120 people. The data analysis technique used instrument, model, regression, and Sobel tests using t...
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ANALISIS FAKTOR KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA NIAT BELI ULANG: ANALISIS FAKTOR KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA NIAT BELI ULANG
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 15
, No 2
(2022)
One way to maintain business continuity in the midst of intense competition is to maintain customer satisfaction. Product diversity is considered important here because the more diverse the number and types of products sold in one place, the customer will feel satisfied if he makes a purchase at that place and he does not need to make a purchase elsewhere. In addition, good service makes it easier for customers to find the goods they want. The purpose of this study was to analyze and explain the...
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5 Sitasi
Efek Moderasi WOM Pada Pengaruh Fasilitas Dan Lokasi Terhadap Proses Pengambilan Keputusan: Efek Moderasi WOM Pada Pengaruh Fasilitas Dan Lokasi Terhadap Proses Pengambilan Keputusan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 15
, No 1
(2022)
Before deciding to rent, some prospective clients must first seek information about the Vina House building through colleagues or family or anyone who has rented the building, how the packages are in it, how the facilities are obtained. The results of previous research conducted by Kurniawan (2015) are that facilities and location have a positive and significant effect on purchasing decisions, while Memah et al., (2015) give the results that facilities have a positive but not significant effect...
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1 Sitasi
Faktor Yang Mempengaruhi E-Trust Serta Dampaknya Pada Repurchase Intention: Faktor Yang Mempengaruhi E-Trust Serta Dampaknya Pada Repurchase Intention
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 15
, No 1
(2022)
The existence of the internet creates a new paradigm in word of mouth communication, the phenomenon of e-wom is considered an evolution from traditional interpersonal communication to a new generation. In a study conducted by Meybiani et al., (2019), the results showed that the e-WOM variable had no significant effect on consumer buying interest, while Lita & Auliya (2019) gave the result that online reviews had no significant effect on repurchase intentions, trust in consumers. web has a si...
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7 Sitasi