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Wardah Dari Pandangan Mahasiswa: Antara Kesadaran, Citra, dan Keputusan Pembelian Cushion
Rohman, Fadillah Fatqur
; Safanah, Melati Nur
; Sari, Novia Fatikhah
; Zharifah, Sabnita La'aili Nur
; Riswari, Syifa Destiana
; Hasanah, Uswatun Nur
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
This research attempts to evaluate the impact that brand awareness and brand image have on the purchase decision of Wardah cushion products by Economic Education students of UNS. The sample size consisted of 71 respondents which were collected using purposive sampling technique. Analysis performed included multiple linear regression, classical assumption tests (normality, multicollinearity, heteroscedasticity), t test, F test, and coefficient of determination in SPSS 2022. Results from the analy...
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Brand Image dan Kualitas Produk sebagai Faktor Penentu Brand Loyalty Produk Air Mineral Le Mineral pada Konsumen Mahasiswa Generasi Z
Khairunnisa, Kaifa Elfitri
; Amanda, Khofifah Tria
; Nailah, Muflihatun
; Alifah, Naswa Naila
; Fitria, Yumna Rizky
; Pangesti, Yuniar Nur
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
This study examines the influence of brand image and product quality of Le Minerale on brand loyalty among undergraduate students of Economic Education at Universitas Sebelas Maret (UNS). The research was conducted from May to June 2025 in Surakarta using stratified random sampling method, targeting 2022 cohort students who had purchased and consumed Le Minerale at least once in the past month. Primary data were collected through an online survey involving 55 respondents, analyzed using descript...
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Evaluasi Sistem Penerimaan Dan Penyimpanan Obat Di Apotek X Purwokerto
Ramaliih, Kusuma Digit
; Devi Andiani Putri
; Yunarti, Kresensia Stasiana
; Sofiah, Siti Asadu
; Wibowo, Edwar Randi
Jurnal Bina Cipta Husda: Jurnal Kesehatan dan Science
Vol 21
, No 2
(2025)
Penelitian ini mengevaluasi sistem penerimaan dan penyimpanan obat di Apotek X Purwokerto sesuai dengan standar pelayanan kefarmasian di apotek, dengan latar belakang pentingnya pengelolaan obat yang baik untuk menjamin kualitas terapi bagi pasien. Metode yang digunakan adalah observasional deskriptif melalui checklist, wawancara mendalam, dan dokumentasi selama tiga bulan dari Januari, Maret dan April 2025. Hasil menunjukkan bahwa sistem penerimaan obat mencapai kesesuaian 87,5% dan sistem peny...
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Pengaruh Pijat Oketani Terhadap Pencegahan Bendungan ASI Pada Ibu Postpartum Sectio Caesarea Di RSUD Cilacap
Jurnal Bina Cipta Husda: Jurnal Kesehatan dan Science
Vol 21
, No 2
(2025)
Kelahiran melalui sectio caesarea dapat menjadi faktor penghambat keberhasilan menyusui, terutama pada hari-hari awal setelah melahirkan. Keterlambatan dalam memberikan ASI pada bayi dapat menyebabkan ASI menumpuk di saluran payudara dan sulit untuk dikeluarkan, yang mengakibatkan terjadinya bendungan ASI. Upaya preventif terhadap kejadian bendungan ASI dapat secara non farmakologi dengan perawatan payudara berupa yang aman bagi ibu dan bayi yaitu memberikan pijat oketani pada payudara ibu. Tuju...
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An Analysis of Speech Act Used in Teaching EFL; what are the Influences on the Students’ Learning and what are the Effect on Communicative Language Teaching Practices
International Journal of English Linguistic, Literature, and Education
Vol 7
, No 1
(2025)
The primary objective of this research are to investigate the types of speech act used and produced through utterances in teaching process by lecturer in the class, and also need to know the influences of speech acts on students learning. The subject’s research goes to the lecturer and the English students at English department of Education Study Program of universitas Muhammadiyah Makassar. The data collected and analyzed through descriptive qualitative appro...
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Digital Marketing and SEO Development to Increase Sales of Telang Tea Flowers
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Butterfly pea flower (Clitoria ternatea) is gaining recognition for its numerous health and beauty benefits, making it a prominent product in the herbal market. Despite its growing popularity, marketing efforts have largely remained localized, underutilizing the potential of digital platforms. This article seeks to explore the application of digital marketing and Search Engine Optimization (SEO) to enhance the sales of butterfly pea flower products. The initiative involves hands-on training that...
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Smart Marketing for Small Businesses: Digital Strategy Training for Home-Based Entrepreneurs in Bengkle, Semarang District
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
This community service program aimed to empower home-based entrepreneurs in Bengkle, SemarangDistrict, by enhancing their digital marketing skills through targeted training. The primary objective was to equip participants with the knowledge and tools necessary to effectively utilize digital platforms, particularly Google My Business, to expand their market reach. The program employed a participatory approach, involving initial assessments, interactive workshops, hands-on training sessions, peer...
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Empowering MSMEs in the Digital Era: E-Commerce Training and Technology-Based Promotional Design
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Micro, Small, and Medium Enterprises (MSMEs) are essential for economic growth but often struggle with digital adaptation. This community program enhances MSME competitiveness by providing e-commerce training and technology-driven promotional design. Participants learn to utilize online marketplaces, optimize social media, and create compelling marketing materials. The program employs hands-on workshops, interactive demonstrations, and personalized mentoring. Results show improved skills in mana...
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Digital Marketing and Photography:Strengthening the Sales Performance of MSME Products in Diwak Village
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
The advancement of information technology in marketing stimulates digital marketing activities as a promotional medium to increase sales performance, including among SMEs in Diwak Village. To visually introduce products and capture consumer attention, digital marketing necessitates the use of product images instead of physical products. However, the limitations of human resource skills to practice digital marketing in business promotion activities by SMEs, as well as the ability of SME actors in...
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E-Commerce Training to Enhance Product Competitiveness for MSMEs in Kaliyoso Village, Kangkung District
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy. However, many MSME entrepreneurs in Kaliyoso Village, Kangkung District, face challenges in digital marketing. The lack of e-commerce utilization has become a major obstacle in enhancing product competitiveness. This community service program aims to improve the understanding and skills of MSME entrepreneurs in leveraging e-commerce platforms.
The methods used in this program include socialization, training...
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