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FAKTOR KEBERHASILAN PEMASARAN VIRAL DI MEDIA SOSIAL PADA UMKM BANJARENGARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of this study is to determine the effect of content quality, social media platforms, and promotional strategies on the success of viral marketing. The research includes 100 MSMEs in the Banjarnegara District that actively use social media for marketing, using purposive sampling techniques. By using SPSS V20 tools to perform multiple linear regression analysis, the statistical results indicate that content quality is not a significant factor affecting the success of viral marketing, w...
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PENGARUH PLANT LAYOUT DAN STRATEGI LOKASI TERHADAP MINAT BERKUNJUNG PADA WARKOP STARBEH
Nurfauziah, Siti
; Aditya Assagieb, M. Bagier
; Putri, Mayada
; Rosalia
; Oktaviani Putri, Aurel
; Alattas, Hady
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Dengan perkembangan industri kuliner Indonesia, warkop telah menjadi tempat yang diminati untuk berkumpul, sehingga faktor yang memenuhi keputusan pengujung sangat penting untuk dipahami. Tujuan dari penelitian ini adalah untuk mengevaluasi pengearuh plant layout dan strategi lokasi terhadap minat berkunjung di Warkop Starbeh, sebuah kedai kopi yang sangat disukai masyarakat. Metode penelitian yang digunakan termasuk penyebaran kuesioner dan analisis statistik untuk menemukan hubungan antara tat...
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POTENTIAL IMPLEMENTATION OF ETHNOSCIENCE-ORIENTED LEARNING ON BIOTECHNOLOGY MATERIAL
Bioma : Jurnal Ilmiah Biologi
Vol 14
, No 2
(2025)
There are still many science learning practices that focus on memorization and do not relate the subject matter to real life or the local cultural context of students. Science is often perceived as a difficult and boring subject because it relies heavily on technical terms and abstract material. This study aims to explore the potential implementation of ethnoscience oriented learning in biotechnology material at the junior high school level. Data were collected through interviews wit...
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Netralitas Aparatur Sipil Negara (ASN) sebagai Pilar Etika Publik di Era Demokrasi Indonesia
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
Indonesia is a democratic country. Democracy provides freedom of space to express opinions, suggestions, and criticisms regarding the state. This study examines the neutrality of Apartur Sipil Negara (ASN) as a pillar of public ethics in the era of Indonesian democracy using the perspective of Good Governance theory. According to the World Bank (1992), good governance has four main principles, namely accountability, transparency, rule of law, and participation. However, democracy in Indonesia st...
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Pengaruh Peran Influencer dan Social Media Marketing Terhadap Minat Beli Sandal Crocs: Studi Kasus Pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Tujuan dari penelitian ini adalah untuk melihat bagaimana peran influencer dan social media marketing berdampak pada minat mahasiswa manajemen universitas pembangunan panca budi medan untuk membeli sandal crocs. Studi ini termasuk dalam kategori kuantitatif asosiatif. Penelitian ini melibatkan 5.695 mahasiswa Manajemen dari Universitas Pembangunan Panca Budi Medan angkatan 2023 dan 2024 yang mengenal sandal Crocs. Penelitian ini menggunakan teknik purposive sampling dan rumus Slovin untuk memili...
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Rancang Bangun Infusion Device Analyzer Dilengkapi Tampilan Suhu dan Kelembapan Ruangan Berbasis Arduino
Journal of Health Technology and Public Health
Vol 2
, No 3
(2025)
Infusion Device Analyzer is a tool for testing the performance of an infusion pump and Syringe Pump. This tool measures flow and occlusion provided by the infusion pump and syringe pump. So a tool is needed to calibrate the infusion pump and syringe pump according to applicable standards so that swelling does not occur in the patient. The design of this calibration tool can also be used as student learning material so that students can understand and comprehend the working principles of the Infu...
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THE EFFECT OF USING PHET APPLICATIONS ON IMPROVING LEARNING OUTCOMES OF GRADE IV STUDENTS IN SCIENCE LEARNING
Dikdas Bantara
Vol 8
, No 2
(2025)
Education in Indonesia, especially at the elementary school level, plays a very important role in forming the foundation of knowledge and skills that students will use throughout their lives. Therefore, it is important to develop innovative learning methods to improve student understanding. This study aims to examine the effect of using the PhET application on improving the learning outcomes of fourth-grade students of SDN 14 Banda Aceh in science learning. The method used in this study was an e...
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IMPLEMENTATION OF REALISTIC MATHEMATICS EDUCATION (RME) IN FRACTION LEARNING TO IMPROVE ELEMENTARY SCHOOL STUDENTS' CONCEPTUAL UNDERSTANDING
Dikdas Bantara
Vol 8
, No 2
(2025)
Mathematics learning in elementary schools often faces challenges in improving students' conceptual understanding, especially in fractions. A fifth-grade teacher at Sd Negeri 61 Banda Aceh City, Mrs. N, said in an interview session that during the teaching and learning process in the classroom, teachers still tend to use lecture methods as is generally used so that the teaching and learning process in the classroom is conventional and lacks creativity during learning, students are unable to impl...
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Mengembangkan Kesadaran Digital Sehat Pada Siswa Sekolah Dasar Melalui Pemberdayaan Sosialisasi Etika Bermedia Sosial
Gunadharma, Aditya
; Anjelina, Anjelina
; Prasetyo, Dahlan
; Hapsari, Elok Fadinda
; Mukaromah, Eti Faidatul
; Amalina, Fafa Nurul
; Nisa, Ilma Nazihatun
; Setianingsih, Lilis
; Puspitasari, Melani Indah
; Jumani, Nurul Putri Azkiyyah
; Setyamien, Salsabila Khairunisa
; Subekti, Sigit Waris
; Al Islami, Teuku Mohammad Daffa
; Rizqy, Wafa Maulana
; Futri, Widya Aqilla
; Ma`summah, Siti
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 2
(2025)
This community service activity aims to enhance elementary school students’ awareness of healthy digital behavior through the socialization of social media ethics and responsible internet use. The method applied was Participatory Action Research (PAR), involving students, teachers, and school stakeholders in an active, collaborative learning process. The program took place at MI Muhammadiyah, Pagentan District, on August 16, 2025, for three hours, including material presentation, case simulation...
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Kesalahan siswa sekolah dasar dalam penyelesaian soal cerita pecahan: Tinjauan prosedur Newman berdasarkan gaya belajar
AKSIOMA : Jurnal Matematika dan Pendidikan Matematika
Vol 16
, No 2
(2025)
This research aims to analyze various types of mistakes made by 4th grade students in class A at SDIT Al Ibrohimi during the process of solving mathematical story problems on the topic of fractions utilizing the Newman procedure, while reviewing their learning styles. The procedure includes five stages, namely Reading, Comprehension, Transformation, Process Skill, and Encoding. This research employs a descriptive qualitative approach, involving 25 students as subjects selected using simple rand...
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