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ANALISIS PENGARUH FASILITAS, HARGA, KUALITAS PELAYANAN DAN KERAGAMAN MENU TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study to determine the significance of the effect of facility,price, service quality, and diversity of menu to customer purchase decision. Thisresearch uses a survey method which at Coffee Land Cafe & Resto in Karanganyar.Sources of data in the form of primary data and secondary data. Data collectiontechniques with questionnaires, interviews, and lilerature. The sampling technique usesaccidental sampling of 100 respondents. Data were analyzed using multiply linearregressi...
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ANALISIS PENGARUH BAURAN PEMASARAN DALAM USAHA MENINGKATKAN PENERIMAAN MAHASISWA BARU
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This study aims to examine the effect of marketing mix on increasing the number ofstudents at the Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK) DutaBangsa Surakarta. Data collected by using sampling method as many as 117 studentrespondents. Data analysis was done through analysis of research instrument thatincluded validity test using product moment correlation and reliability test using alphaCronbach technique, hypothesis test included path analysis, coefficient of determination(R2)...
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PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KEPUASAN KERJA DENGAN MOTIVASI SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study was to analyze the significance of the effect oftransformational leadership and motivation on job satisfaction of employees, and theeffect of transformational leadership on job satisfaction with motivation are moderatingvariable. This research is a survey on employees UPTD Terminal Tirtonadi Surakarta.The type of data used quantitative and qualitative data. The data source used primarydata sources and secondary data. The study population were employees UPTD TerminalTirt...
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PENGARUH LOKASI, EKUITAS MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the effect of location, brand equity, productquality and price on puchase decision used car and analyze the dominant variableinfluence to the purchase decision used car. This study is a survey. The population of theresearch is consumer buyers of used car Bursa Mobil Bekas Sriwedari Surakarta. Thesample was 100 people with convenience sampling technique. Data collection techniquesused questionnaires, observations and literature studies. Data analysis techni...
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PENGARUH HARGA, KUALITAS PRODUK, DAN MEREK TERHADAP MINAT BELI KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the significance of the influence of price,product quality, brand on consumer purchase intention. This type of research is a surveyon consumer Rainovel’s Distro in Surakarta. Sample as many as 100 people withaccidental sampling method. Data collection techniques used questionnaires,observations and documentation. Data analysis used multiple linear regression. Theresults showed that 1) Prices has a significant effect on consumer purchase intention 2)Produ...
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ANALISIS PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA DAN KOMPENSASI TERHADAP KINERJA
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
The purpose of this study is to: 1) Analyze the effect of work environment onemployee performance. 2) Analyze the effect of work motivation on employeeperformance. 3) Analyze the effect of compensation on employee performance and 4)Analyze the independent variables that dominant effect on employee performance. Thistype of research is a survey on employees CV Panca Putra in Karanganyar. This type ofdata uses qualitative data and quantitative data. Data sources use primary data sourcesand secondar...
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PENGARUH TEAMWORK DAN LOYALITAS TERHADAP KINERJA KARYAWAN DENGAN KEPEMIMPINAN SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
The purpose of this reserch was to analyze the significcant effect of teamwork,loyalty and leadership on empoyees performance and to analyze the effect of teamworkand loyalty to employees performance with leadership are moderated variable. Thisresearch is a survey. The population are employees of warehouse at PT Rosalia ExpressPalur totaling 30 people so the whole is used as a sample with total sampling technique.Data collection techniques used questionnaire and observation. Data analysistechniq...
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PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
The purpose of this research is to analyze the effect of compensation, workenvironment and motivation on employee performance, also to analyze the effect ofcompensation and work environment on employee performance with work motivationare moderated variable. This research is included in the scope of human resourcemanagement. The population are employees at PT Waskita Karya (Persero) Tbk totaling78 people so that the whole is used as a sample with total sampling technique. Methodsof data collectio...
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PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SHUTTLECOCK MEREK YUNDA DENGAN CITRA MEREK SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
In the current era of globalization, every craftsman or a small entrepreneur has tobe able to compete with big businesses improve consumer purchasing decisions, as wellas craftsmen shuttlecock in Pringgolayan Tipes Surakarta, in an effort to increase thepurchasing decisions of consumers by improving product quality, create word of mouthand maintaining brand image. The purpose of this study was to analyze the significanceof the influence of product quality, word of mouth and brand image of the br...
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PENGARUH DIKLAT DAN MOTIVASI TERHADAP KINERJA PEGAWAI DENGAN KEPEMIMPINAN SEBAGAI VARIABEL MODERASI (Sensus pada Pegawai Dinas Kesehatan Kabupaten Kaimana Provinsi Papua Barat)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
District Health Office Kaimana, West Papua Province is an element of the conductof the District Government which is under and responsible to the Regent through theLocal Secretary constantly trying to improve employee performance, by carrying outtraining, increasing motivation and leadership. The purpose of research is to analyze thesignificance of the effect of training, motivation and leadership to employeeperformance. Analyzing the moderating effects of leadership on training and motivationinf...
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