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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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Implementation of Video-Based Hypermedia Learning in Science Material for Grade III Elementary Schools
Schola Journal
Vol 3
, No 1
(2025)
This study aims to explain the implementation of the use of hypermedia media based on learning videos for Natural and Social Sciences (IPAS) material among third-grade students of SD Negeri Deles 01. The method used in this study is a descriptive qualitative approach with a total of 18 students and one teacher as subjects. Data were obtained through observation, interviews, and documentation activities, then analyzed using data reduction, data presentation, and conclusion drawing techniques. The...
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Efek GHRM dan Personal Moral Norm terhadap Employee Green Behavior di Sektor Perbankan
Raspati, Galih
; Raspati, Galih
; Muchsam, Yoki
; Yuda, Mulfi Sandi
; Maulana, M Afrizal
; Yuningsih, Yuyun Yuniati
; Akbar, Tri Sanatha Wahyu
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
The rapid environmental degradation currently compels governments and organizations to implement effective preventive measures. This study highlights the urgent need for the implementation of Green Human Resource Management (GHRM) practices and Personal Moral Norms in enhancing Employee Green Behavior within the banking sector. As governments adopt policies related to GHRM, Personal Moral Norms, and Employee Green Behavior, banks, as financial institutions, play a strategic role in promoting sus...
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1 Sitasi
Pengaruh Kualitas Pelayanan dan Pengetahuan Konsumen terhadap Keputusan Penggunaan Layanan Ride-Hailing GrabCar Hemat di Kabupaten Bekasi
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan pengetahuan konsumen terhadap keputusan konsumen dalam memilih layanan GrabCar Hemat di Kabupaten Bekasi. Mengingat pesatnya perkembangan layanan transportasi berbasis aplikasi, pemahaman tentang faktor-faktor yang mempengaruhi keputusan konsumen menjadi penting bagi pengelola layanan untuk meningkatkan kualitas serta daya saingnya. Kualitas pelayanan dianalisis berdasarkan lima dimensi: Bukti Fisik, Kepedulian, Daya Tan...
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Peran E-HRM dalam Meningkatkan Praktik Green HRM: Studi tentang Kinerja Organisasi Berkelanjutan di Era Digital
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Digital transformation and sustainability demands are driving the need for the integration of E-HRM and Green HRM to achieve sustainable organizational performance. This integration serves as a solution to the challenges of resource efficiency, carbon footprint reduction, and enhanced employee engagement in the digital era. This research aims to analyse the role of E-HRM in enhancing Green HRM practices and its impact on sustainable organizational performance. The research methodology employs a...
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5 Sitasi
Implementasi Algoritma K-Nearest Neighbor Dalam Prediksi Penyakit Jantung
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
Heart failure is a serious and pressing health problem that affects millions of people worldwide. Several factors influence the occurrence of heart failure, such as age, type of pain, blood pressure, cholesterol levels, and other risk factors associated with heart disease. With current technological developments, data mining and machine learning can be used to predict patient health conditions. Therefore, the problem of this research is how to implement data mining techniques for identifying hea...
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Comparative Study of Recurrent Neural Network (RNN) and Extreme Learning Machine (ELM) in Predicting Bank Central Asia’s Stock Price
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
Predicting stock prices is an important financial topic, especially for investors who want to maximize profit and minimize risk. This research compares two machine-learning capabilities, a Recurrent Neural Network (RNN) and an Extreme Learning Machine (ELM), in predicting Bank Cental Asia (BBCA) stock prices. These two are chosen for their capabilities in handling time-series data. This research uses the data of BBCA’s daily prices over a certain period and involves several steps such as data co...
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Pentingnya Packaging Yang Menarik Dan Digital Marketing Pada Kerupuk Lala 73
Fajrie, Mahfudlah
; Permatasari, Citra
; Zahro, Nafissatus
; Artalopa, Ryan
; Fibrian Noor, Isnan
; Putri Zuniawati, Eka
; Rizqi Afrizal, Edo
; Nur Asri, Miftakhul Huda
; Bahrul Ilmi, Muhammad
; Fatkhurridlo Mahendra, Muhammad
; Tiyas, Puspitaning
; Khalif Akbar, Tyas Wahyudi
; Rizieq Hussain, Muhammad
; Rohmah, Ainur
; Fathur Rohman, Muhammad Zidan
; Amanda, Lisna
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia, namun masih menghadapi kendala dalam aspek pemasaran dan branding produk. Salah satu tantangan yang dihadapi oleh UMKM di Desa Kalipucang Wetan, Kecamatan Welahan, adalah minimnya inovasi dalam desain kemasan serta kurangnya pemanfaatan strategi pemasaran digital. Penelitian ini bertujuan untuk meningkatkan daya tarik produk UMKM, khususnya Kerupuk Lala 73, dengan mengembangkan desain kemasan yang lebih me...
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Implementasi Pemaafan Hakim dalam Kitab Undang-Undang Hukum Pidana dan Hukum Pidana Islam
Ayuningtiyas, Fitri
; Taufik, Moh.
; Fahlefi, Muhammad Rizal
; Ilmi, Moch. Bakhrul
; Anas, Ayu Fitriani
AMNESTI : Jurnal Hukum
Vol 7
, No 2
(2025)
Sistem pemidanaan modern menuntut pendekatan humanis dan restoratif. Salah satu wujud dari pendekatan tersebut adalah konsep pemaafan secara normatif diatur dalam Pasal 54 ayat (2) Undang-Undang Nomor 1 Tahun 2023 tentang Kitab Undang-Undang Hukum Pidana (UU KUHP). Ketentuan ini memberi ruang bagi hakim untuk tidak menjatuhkan pidana terhadap pelaku yang terbukti bersalah atas tindak pidana ringan, dengan mempertimbangkan aspek keadilan dan kemanusiaan. Penelitian ini bertujuan untuk menganalisi...
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Workability Study for Graduates of the Faculty of Engineering Universitas Negeri Surabaya
International Journal of Research in Education
Vol 5
, No 2
(2025)
A successful education provider is one that produces graduates who can apply their knowledge and skills in the real world. This study aims to examine the 2022 graduate profile through a tracer study and identify factors that influence their competencies. Using a descriptive quantitative approach, the study involved 471 graduates from 13 study programs at the Faculty of Engineering. Data collection techniques using questionnaires and analyzed using factor analysis with the help of SPSS. Results s...
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