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PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION (Survei pada Konsumen Warung Selat Mbak Lies di Surakarta)
Maharani, Ashifa Dila
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this research is to analyse 1) the effect of experiential marketing on repurchase intention; 2) the influence of experiential marketing on customer satisfaction; 3) the effect of customer satisfaction on repurchase intention; 4) the effect of experiential marketing on repurchase intention through customer satisfaction. This research is conducted at Warung Selat Mbak Lies Surakarta. The sampling technique uses purposive sampling with 160 respondents. The types of data that used are...
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ANALISIS PENGARUH STORE ATMOSPHERE DAN KEDEKATAN EMOSIONAL TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan O’Pallet Cafe Boyolali)
Pertiwi, Devi Kurnia
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
The research was conducted at the O’Pallet Café Boyolali The purpose of this study is to analyze 1) the effect of store atmosphere on customer satisfaction; 2) the effect of emotional closeness on customer satisfaction; 3) the effect of customer satisfaction on customer loyalty; 4) the influence of store atmosphere on customer loyalty; 5) the effect of emotional closeness on customer loyalty; 6) the effect of customer satisfaction in mediating the effect of store atmosphere on customer loyalt...
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3 Sitasi
ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI
Murtiningsih, Erna
; Susanti, Retno
; Susanti, Retno
; Indriastuti, Dorothea Ririn
; Indriastuti, Dorothea Ririn
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
Purpose of this study to know: 1) significance the effect of service quality and price on customer satisfaction, 2) significance the effect of service quality, price and customer satisfaction on customer loyalty, 3) the effect of service quality and price on customer loyalty with customer satisfaction as a variable mediation. The population of the study is the consumers of Warmindo Berseri Solo with a sample of 100 people and accidental sampling technique. Data collection techniques used observa...
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9 Sitasi
PENGARUH KOMPENSASI, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN SWALAYAN LUWES NUSUKAN SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
A company always have a lot ways to solve their problem for their employes especially at Luwes Nusukan Supermarket Surakarta the goals are for good impact and for the neatly of the company for the future to reach vision and mision. there are some factors that can influence the employe's performance: compensation, motivation and work environment. the purpose of this research are for: (1) analysis the significant compensation influence to the employes performance, (2) analysis the significant moti...
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2 Sitasi
PENGARUH KUALITAS PELAYANAN, HARGA, DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen The Hidden Place By Jox’s Surakarta)
Sukma, Anugrah Nadia
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this study was to analyze the importance of the influence of service quality, price, and store atmosphere on consumer satisfaction at The Hidden Place by Jox's Surakarta. This type of research is a consumer survey, the type of data used is qualitative data and quantitative data. Data sources used are primary data and secondary data. The population in this study are all consumers at The Hidden Place by Jox's Surakarta whose numbers are not known with certainty. Samples amounted to...
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1 Sitasi
PENGARUH HARGA, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 4
(2020)
The purpose of this study was to analyze the significance of the effect of price, facilities, service quality on customer satisfaction Grand Laguna Hotel & Villa Surakarta. This study uses survey methods, the type of data used are qualitative and quantitative data, the source of the data used are primary data and secondary data. The total population in this study was 400 people. In this study, because the population is more than 100, the sampling technique is accidental sampling, which is ac...
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5 Sitasi
PENGARUH DISIPLIN KERJA, KOMPETENSI, BUDAYA ORGANISASI, DAN FASILITAS KERJA TERHADAP KINERJA PEGAWAI DI KANTOR KECAMATAN BANJARSARI KOTA SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 4
(2020)
This research aims to analyze the influence of work discipline, competence, organizational culture and work facilities to the performance of employees of Banjarsari District office of Surakarta City. This research uses the survey method, the type of data used is qualitative data and quantitative data, the data sources used primary data and secondary data. The population and samples in this study were all employees of the Banjarsari district office of Surakarta City which amounted to 32 people, s...
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EVALUASI TINGKAT KEPATUHAN MINUM OBAT DAN HASIL TERAPI PASIEN PROLANIS DI KABUPATEN SEMARANG
Pharmaqueous
Vol 2
, No 1
(2020)
Penyakit tidak menular merupakan penyebab 73 persen kematian di dunia. Hipertensi dan Diabetes melitus termasuk dalam kategori penyakit tidak menular yang banyak menyebabkan kematian. Dengan adanya prolanis pemerintah berupaya meningkatkan kesehatan masyarakat terutama untuk penderita penyakit kronis salah satu peran prolanis adalah memberikan pengetahuan terhadap anggotanya guna meningkatkan pengetahuan terhadap penyakit serta terapi yang dilakukan. Olehsebab itu perlu adanya evaluasi terhadap...
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APA PERKEMBANGAN TERBARU SEJARAH KEWIRAUSAHAAN DI ERA INDUSTRI 4.0?
Jurnal Ekonomi Bisnis dan Kewirausahaan
Vol 9
, No 2
(2020)
The current industrial revolution 4.0 affects the historical development of entrepreneurship. Important activities to bring about change in the economy and society not only in a country but also people in the world. Big changes are not only in concept and definition, but more towards the implementation of entrepreneurship which is increasingly modern and digitalization in various lines. Entrepreneurship in its current development is in the era of the industrial revolutio...
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LITERASI REVIEW PERATURAN PEMERINTAH DAN LITERATUR AUDIT TERHADAP RPTs
Jurnal Ekonomi Bisnis dan Kewirausahaan
Vol 9
, No 2
(2020)
This study is the result of a review of previous research in the Asian economy, which concerns the consequences and involvement of the problems that the company has in the case of the corporate scandal and the takeover of shareholder wealth (RPTs). RPTs have issues that will be discussed in this study, including the measures that will be used to implement the RPTs and variations in the size of the RPTs research. RPTs influenced by regulations, auditing and company manage...
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